Childhood obesity in the United States is a significant public health concern. Prevalence estimates from 2009-2010 indicate that approximately 17% of U.S. children ages 2-19 are obese and 15% are overweight.1 Obesity is associated with multiple health comorbidities in childhood and adolescence, including type 2 diabetes,2,3 hypertension,2-4 and weight-related stigma.5 The negative health effects of obesity extend beyond childhood; children who are overweight or obese are at a greater risk for obesity and its health consequences in adulthood.6 The health risks associated with obesity and its high prevalence among U.S. children highlight the need for obesity prevention efforts. Parents are key partners in efforts to prevent childhood obesity, given their influence on multiple risk factors for overweight and obesity in children. Parent-level factors, such as encouraging child physical activity (PA),7 and setting rules about child TV use,8 and modeling of healthy eating behaviors9,10 are among the determinants of child PA level, media use, and dietary intake, all of which affect a child’s risk of obesity. Parental recognition of and concern about child weight status are other factors that may influence children’s weight status. Interestingly, there is a lack of concordance between the actual weight status of the child and parent perceptions of child weight. It is well documented that many parents do not recognize when their child is overweight or obese11-14 and many report low levels of concern about their child’s weight.15-17 Additionally, a recent study found that many parents of overweight or obese children did not recognize that their child’s weight posed a health risk, even among parents who accurately perceived their child as overweight.18 Parental misperception of child weight status, coupled with low levels of parental concern about child weight and its health consequences, are potential barriers to obesity prevention efforts.14,18 Perception of health risk is often viewed as a key component of behavior change,19,20 and several studies have recommended intervention strategies and clinical care practices targeting components of risk perception, including parental awareness and concerns about child weight.15,17,18,21 It is important that these strategies activate parent’s recognition of child weight-related health risks in a way that facilitates practices promoting healthy child growth, rather than contributing to anxiety and unhealthy weight control strategies. However, prior research in this area does not provide clear or consistent evidence indicating how parental beliefs regarding child weight are associated with weight-related parenting practices, parent engagement in child obesity prevention and/or treatment interventions, or child weight outcomes. In this study, we focus on parental concern regarding child weight. Few studies have examined the relationship between parental concern about child weight and weight-related parenting practices, and those that have reach varying conclusions about whether parental concern is associated with healthy parental behaviors. A recent study of average weight and overweight children and adolescents found parents who were concerned about child weight, compared to those who were unconcerned, reported greater use of several strategies to promote healthy child weight, including limiting child screen time, decreasing restaurant use, and decreasing soda intake.21 Similarly, an Australian study of average weight and overweight children ages 5-6 and 10-12 years found parental concern about a child’s future weight was associated with parental action to prevent child overweight.16 Conversely, maternal concern about child weight has been associated with potentially negative weight-related parenting practices, such as greater use of restrictive feeding practices among mothers of preschoolers,22 elementary school children,23 and early adolescents24 across the BMI spectrum, as well as with pressure to eat feeding strategies among mothers of early adolescents.24 These studies suggest parental concern about child weight may be associated with weight–related parenting practices, but additional research is needed to more fully examine these relationships given the small number of studies in this area, differences in study populations, and mixed findings. In the present study, we describe parental perception of child weight and concern about child weight among parents of young children between the ages of 5 and 10, who are overweight (BMI percentiles 85-95th) or are at-risk for becoming overweight (BMI percentiles 70-84th). We then investigate the relationship between parental concern about child weight and child-, household-, and parent-level factors in 3 domains: diet, PA, and media use. In doing so, we sought to: 1) assess accuracy of parental perceptions of child weight status and describe parental concerns about child weight; 2) assess demographic correlates of accuracy of parental perceptions of child weight status and parental concern about child weight; and 3) examine the relationship between parental concern about child weight and weight-related dietary, PA, and media factors at the child, household, and parent levels.