1. Age Matters: How Generational Decision-Making Cohorts Affect Disruptive Technology New Product Development
- Author
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Steven T. Walsh, Yorgos Marinakis, Rainer Harms, and Entrepreneurship, Technology, Management
- Subjects
Social construction of technology ,cybersecurity ,Strategy and Management ,Internet of Things ,new product development ,Bicycles ,Affect (psychology) ,Disruptive technology ,Stakeholders ,Relevance (law) ,22/1 OA procedure ,Electrical and Electronic Engineering ,Marketing ,Social groups ,Cyber privacy ,technology entrepreneurship ,business.industry ,Value proposition ,technology policy ,Internet of Things (IoT) ,Privacy ,social construction of technology (SCOT) ,New product development ,cyber risk ,Safety ,business ,Communications protocol ,Decision making - Abstract
The Internet of Things (IoT), a worldwide network of interconnected objects uniquely addressable, based on standard communication protocols, has become a disruptive technology, even for decision-makers who develop products based on them. It was reported in 2015 and 2018 that decision-makers associated with the Fortune 1000 firms stated that they were hesitant to use IoT-based value propositions, primarily due to privacy and security concerns. In this article, we view decision-maker willingness to develop IoT-based products through the lens of the social construction of technology (SCOT) theory. We utilize SCOT-based generational cohorts of firm decision-makers to investigate whether generational cohorts of decision-makers are relevant in a firm's decision to launch an IoT value proposition. We argue that it is pertinent to consider age-based generations as stakeholders for IoT, which currently constitutes a gap in the literature on IoT and SCOT. We employ an exploratory survey analysis that supports the relevance of generational decision-making cohorts. We focus on age to the exclusion of other potential decision-maker cohort possibilities and discuss this as a limitation in our conclusion.
- Published
- 2022
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