Introduction. An important problem in Ukraine in the context of the global Covid-19 epidemic and the economic crisis is the search for opportunities to attract foreign and domestic investment. Their involvement in the context of the annexation of Crimea and the escalation of the conflict in the East of the country remains unreasoned, controversial and ineffective. To ensure effective management of business entities (hereinafter – BE) requires prompt and reliable accounting of investment activities in an economic crisis and quarantine restrictions. Under these conditions, the investment policy of the state requires the improvement of accounting and analytical support for the management of investment activities through the introduction of modern methods of its implementation.Purpose. To achieve this goal, the following tasks were set and solved: to generalize the theoretical and methodological principles of the formation of accounting and analytical support for the management of investment activities of economic entities; to explore approaches to the formation of a system of indicators to assess the attractiveness of investment objects and justify the choice of investment projects in order to provide in-depth accounting and analytical information for effective management of investment activities of economic entities.Methods. The theoretical and methodological basis of the study is the dialectical method of cognition using a systematic approach to the study of phenomena and processes related to the accounting and analytical support of investment management of business entities.Results. When forming the accounting and analytical support of investment activities for its management, it is advisable to use the following indicators: 1. Net present value (NPV). 2. Internal rate of return (IRR). 3. Payback period. 4. Rate index (RI).The use of these methods of calculating the attractiveness of investment projects gives the opportunity to obtain a comprehensive assessment of the feasibility of the proposed alternative investment projects, in which each of the above indicators characterizes a particular aspect of financial results for the investor: the method of net present value (NPV) gives an estimate of the mass of profit (or cash growth) from capital investment; the method of rate index (RI) characterizes the level of return on invested capital; the method of internal rate of return (IRR) characterizes the rate of return on invested capital. The internal relationship of these indicators, which characterize the effectiveness of the project, allows us to consider the category of "efficiency" of investments in several areas, depending on the priority interests of the investor and possible scenarios for project development.The choice of indicators and methods will depend on the interests of information users, i.e. stakeholders. Thus, in the context of the analytical justification of the choice of investment project using different methods of evaluating its effectiveness, the investor can obtain the following information: using the net present value (NPV), it is possible to predict how much money the investor will receive from investing funds for the entire period of the project's operation; using the integral current value indicator, information will be obtained on a possible increase in funds from investing in a project, which, under certain circumstances, can be completed at a certain stage and, as an object of construction in progress, is subject to implementation; using the indicator of the internal rate of return, information is formed on the comparative return per unit of invested resources in comparison with existing alternative investments. In addition, this indicator serves as an indicator of the profitability of the project with an increase in the market interest rate on the attracted investment resources.Conclusion. Therefore, the current system of accounting and analytical indicators does not fully reflect the diversity of approaches to assessing the investment activities of the BE. Accounting and analytical support, as a component of information support for investment management of BE, allows solving the functional tasks of management, providing management with complete and reliable information about investment processes, especially the attractiveness of investment projects. We believe that a promising area of further research is the comparison of domestic and international methods of accounting and analytical support for investment management, which more fully characterize their investment attractiveness and create opportunities for more effective selection of indicators for their implementation in Ukrainian enterprises.