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Tourism E-commerce which breaks through the traditional business models and means of tourism, has brought new opportunities for the development of tourism. Integrated development of rural tourism and e-commerce will greatly promote the sustainable, stable and healthy development of the rural tourism. This paper analyzes the need and barriers to the combination of rural tourism and e-commerce, proposing with the strategy of integration and development of rural tourism and e-commerce.

With the development of tourism and tourist market segmentation, eco-tourism has become the main direction and the tendency of international and domestic tourism development in the current. Eco-tourism is not only the forefront topic of scientific research, but also the practical problems of social development. On the basis of analyzing the status of domestic and international eco-tourism development and the relationship of eco-tourism and environmental protection, this paper put forward the coordinated development mentality of eco-tourism and environmental protection.