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1. Effects of Selection Attributes on Satisfaction and Loyalty of Multiplex Cinemas : Combining Quantitative and Qualitative Methods

Author

Ha-Young Cha, Eun-Jung Cho, Han Young-Wee, Jung-Hyung Shin, and Nam Chae-Eun

Subjects
Movie theater, business.industry, media_common.quotation_subject, Loyalty, Multiplex, Customer satisfaction, Marketing, business, Psychology, Selection (genetic algorithm), Loyalty business model, Qualitative research, media_common
Published
2019
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