13 results on '"Day, George S."'
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2. Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"
3. Shakeouts in Digital Markets: Lessons from B2B Exchanges
4. Avoiding the Pitfalls of Emerging Technologies
5. Strategic Market Analysis and Definition: An Integrated Approach
6. The Perils of High-Growth Markets
7. Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle
8. Assessing Advantage: A Framework for Diagnosing Competitive Superiority
9. Diagnosing the Experience Curve
10. Marketing Theory with a Strategic Orientation
11. Diagnosing the Product Portfolio
12. Continuous Learning About Markets
13. Increasing the Effectiveness of Marketing Research
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