1. BUSINESS ECOSYSTEM UNDER CONSTRUCTION
- Author
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Heikkilä, Marikka, Kuivaniemi, Leni, Hakanen, Mila, Seppä, Marko, and Mäkinen, Katri
- Subjects
health exercise and wellbeing (HEW) markets ,ekosysteemit (ekologia) ,verkostot ,liiketoimintamallit ,Business ecosystems ,business networks ,business model - Abstract
In recent years, we have seen the rise in interest on new service concepts that would take the advantage of capabilities of ecosystems instead that of single companies. In this paper we describe the initial steps on a new business initiative and how the ecosystem starts developing around the core. We use action research approach in one case of building joint service, sports receipt, for health exercise and wellbeing markets. The research paper concludes with an ecosystem mode peerReviewed
- Published
- 2012