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Effective management is both an art and a science. A manager cannot manage effectively without power, however good managers will use this power carefully and discretely. Effective managers get jobs done through persuasion, suggestion and example. Self-confidence, aggressiveness and a strong personality are important qualities for a manager to have. These qualities must be tempered with tact and judgement. Care must be taken not to stifle an employee's initiative. A manager may struggle at times between such things as personal ambition, loyalties, ethics and company demands. The function of a manager is of vital importance to an organization today. The contribution of each manager will in the end determine whether or not a company prospers.