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The article discusses the modern phenomenon of the information society - clip culture. Aim - to analyze the impact of advertising on modern society as an element of clip culture. The approaches to the definition of the “clip-like” phenomenon in foreign and domestic studies are identified. The genesis of clip culture in the context of the development of audiovisual advertising is considered. It is concluded that advertising in clip culture directly contributes to the decomposition of the linear logical structure of society, forming a new kind of person with fragmented, emotionally-imaginative thinking - Homo Figuralis (from the Latin. "Shaped man").

Aim . To present rare clinical observation of successful surgical treatment of the patient with double-chamber right ventricle in combination with ventricular septal defect, subaortic fi brosis and muscular stenosis, insufficiency of the aortic valve and extrahepatic portal hypertension. Description . Patient F., 15 years old, was diagnosed with Congenital Heart Disease – double-chambered right ventricle, ventricular septal defect. Fibromuscular subaortic stenosis. Aortic valve insuffi ciency II. Circulatory failure II A., functional class III. Extrahepatic portal hypertension. Splenomegaly. Thrombocytopenia. The state after the imposition of splenorenal anastomosis in September 1998 and the imposition of mesocaval H-shaped anastomosis in 1998. Non-functioning anastomoses. Patient indicated for surgical correction of CHD, however, given the low level of platelets, expressed splenomegaly, leucopenia, the patient was referred for a preliminary treatment to Rogachev’s Pediatric Hematology, Oncology and Immunology Center. The treatment (stimulating thrombopoiesis using romiplostim) gave no signifi cant effect. Platelet count reached 70–90 A~ 10 9 . Seeing of frequent bleeding from esophageal varices, the patient underwent varix sclerosis. At the time of hospitalization – no esophageal varices. The patient appealed to V.I. Shumakov Federal Research Center of Transplantology and Artifi cial Organs where he was recommended for surgical treatment. Result . The patient performed surgery: radical correction of CHD: resection of the stenosis of the outfl ow tract of the right ventricle, subaortic stenosis resection, closure of ventricular septal defect, AV plasty under cardiopulmonary bypass. The early postoperative period was uneventful. Leukopenia was observed to 1,2 A~ 10 9 , thrombocytopenia 70–90 A~ 10 9 . Despite the low level of platelets bleeding in pre-and postoperative period was not registered. Antibiotic therapy with tienam. Good postoperative results were obtained. Liver function was not affected. Conclusion . Presented clinical case demonstrates the possibility of surgical intervention of combined heart disease with cardiopulmonary bypass in patient with extrahepatic portal hypertension.

Monitoring the transient buildup of laser emission is proposed as a simple method for spectro-temporal intracavity diagnostics of laser transitions and materials. Using this method, we determined the absolute magnitude of both laser emission and absorption cross sections for a line-narrowed tunable Er/sup 3+/-fiber laser. >

The system of electrodes of the uniform field of the slot of high-voltage turbo- and hydrogenerators is designed and investigated. This system is determined as a result of the investigation of the mutual distribution of equigradient and equipotential lines of the electric field in the interelectrode space of the stator slot. By applying the profile of the uniform field, the nonuniform part of the field with high strength is excluded. It helps to increase the insulation strength. "Life term" of the bars with the full field reduction was higher than for similar bars with a partial reduction. The system of electrodes of the uniform field is designed for the stator winding of turbogenerators at the rated voltage 36-60 kV and for the hydrogenerators of special manufacture at the extra high rated voltage 220 kV.

The electrical aging of insulation used in high-voltage electrical machines in operation is investigated. Ionizational aging of multicomponent insulation is shown as a family of isodestruction lines which can be shown to relate to equigradient lines in the image of the electrical field. Results are then used to perfect the design of the insulation and high-voltage windings. The peculiarity of ionizational destruction of stator winding insulation during operation is reduced to long-term slow electrical aging of multicomponent dielectric partials which are regularly distributed and differ on corona resistance in conditions of sharply non-uniform electrical field at small operating level of its intensity. The process runs simultaneously in all volume of insulation, and its intensity in each point is determined by influencing intensity, by ability of insulation components to resist to it and by duration of aging.