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HR people need to become more alert in regard to their brands, in respect of creating and sustaining brand to win the trust of consumers. Agencies are working together to build a totally integrated brand strategy and campaign, to help HR practitioners.

Emotions are as powerful as any force of nature. The Marketing and Communication Agency (MCA) research at the IABC international conference in New Orleans shows many companies may have a [...]

FOR CHARLIE JOHNSON, A FORMER defensive lineman for the San Francisco 49ers and the Baltimore Colts, it was the Super Bowl of deals: A $50 million transaction that would instantly [...]

Virtually everything can replicated. Almost the only exception is the human element Why is it that marketing directors are not more involved in defining corporate values? It's a question that [...]

In the 1980s and 1990s, organisations have had to grapple with a raft of management concepts - from total quality management to business process re-engineering. Once a company re-engineers successfully, [...]

Got a craving for a better workplace? Kevin Thomson's new work, 'The Company Culture Cookbook: How to Change the Way We Do Things Around Here,' outlines vital ingredients communicators need [...]

A new study examines how greater employee commitment and understanding can have a positive impact on brand and business performance. Research undertaken with 350 managers and employees produces a benchmark of intellectual and emotional buy-in. An evaluation of the impact of buy-in on strengthening company performance is presented.

Organizations need to appreciate the value of both intellectual and emotional capital. Intellectual capital, defined as the know-how of a workforce, is important since it has the potential to add great value to an organization's capabilities. Emotional capital, defined as the hidden resources of beliefs and feeling of a workforce, is just as critical, since it can determine the strength of employee commitment and loyalty to an organization. Proactive organizations should use internal marketing techniques to persuade employees of the importance of organizational goals., Internal marketing uses the same principles as external marketing to persuade employees to buy-in to a company's goals. The banking industry is in the middle of a transformation so far-reaching [...]