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Science communicators who explicitly seek to achieve specific outcomes and goals efficiently and effectively are engaged in strategic science communication. The current study used qualitative inter...

Communicating science with nonexperts (SciComm) is an important scientific practice. SciComm can inform decision making and public policies. Recently, seminal reports have indicated that SciComm is a practice in which students should engage. Unfortunately, students have few opportunities to engage in SciComm, partially due to the absence of a framework that can help instructors facilitate such activities. We present a framework of the essential elements of effective SciComm that synthesizes previous work to describe the who, why, what, and how of effectively communicating science with nonexperts. We applied the framework to a lesson for undergraduate biology students and assessed student outcomes. The lesson uses an introduction, assignment sheet, and worksheet to guide students through planning, producing, and describing their SciComm assignment. We assessed the outcomes of the lesson by quizzing students on their knowledge of SciComm and asking about their perceptions of SciComm and the lesson. Students performed well but focused some of their responses on what they were assigned in the lesson instead of what was best for effective SciComm. Moreover, students perceived the lesson positively. This work can be used by practitioners and researchers to understand how to engage students in the important scientific practice of SciComm.

Via the unprecedented interactivity of social media, social media personae can build strong relationships with followers. Such relationships, which carry great marketing potential, appeal to corpor...

Scientific societies play an important role in scientists’ career development and can have an impact on scientific advancement. The current study explores scientific societies’ view of and support ...

A set of parallel surveys of scientists from multiple scientific societies finds that the most consistent predictors of willingness to take part in engagement activities with the public are a belief that she or he will enjoy the experience (attitude), make a difference through engagement (response efficacy), and has the time to engage. Age, sex, scientific field, what a scientist thinks about the public, perceived personal engagement skill (self-efficacy), and what a scientist thinks about her or his colleagues (normative beliefs) are inconsistent predictors. Research may be needed to find how to shape scientists’ engagement views in ways that are both effective and acceptable.

The current study explores the degree to which two-way communication is applied in science communication contexts in North America, based on the experiences of science communication trainers. Interviews with 24 science communication trainers suggest that scientists rarely focus on applying two-way communication tactics, such as listening to their audiences or tailoring messages based on their audiences’ needs. Also, although trainers generally recognize the value of two-way communication, it is seldom addressed in science communication trainings. The importance of two-way communication in fostering interactive dialogical communication between scientists and the public, and thus the importance of emphasizing it more during science communication training, is discussed.

Many adults with type 2 diabetes (T2D), living in rural communities, are not optimally managing the disease through their diet and physical activities. Mobile apps have the potential to facilitate self-management activities, such as providing educational content, assisting with problem solving, and self-regulation. The goal of this study was to understand the perceived barriers, benefits, and facilitators among rural adults with T2D regarding the use of free mobile apps available in Apple App store or Google Play store for diabetes management or behavior monitoring.Four focus groups were conducted with 18 participants with T2D who owned a smartphone (age: M = 54.4, SD = 12.7; 27.8% male). The participants were asked about their general app and health-specific app usage. They were then shown features of four apps related to diabetes self-management (Glucose Buddy, mySugr, MyFitnessPal, and MapMyWalk) and prompted to provide feedback. The focus groups were audio recorded, transcribed verbatim, and coded using inductive thematic analysis.Four themes were identified as follows: (1) perceived barriers to use or continuous use, (2) perceived benefits of desired features of diabetes self-management, (3) facilitators to motivate use, and (4) information sharing with family, friends, and health professionals.The findings provide initial user perceptions regarding the feasibility and acceptability of mobile apps for T2D self-management. These findings regarding perceived barriers, benefits, and facilitators can guide the development and design of apps for individuals with T2D and help researchers determine best practices when developing apps for other chronic conditions.

As health organizations increasingly use the Internet to communicate medical information and advice (Shortliffe et al., 2000; World Health Organization, 2013), studying factors that affect health information processing and health-protective behaviors becomes extremely important. The present research applied the elaboration likelihood model of persuasion to explore the effects of media multitasking, polychronicity (preference for multitasking), and strength of health-related arguments on health-protective behavioral intentions. Participants read an online article about influenza that included strong and weak suggestions to engage in flu-preventive behaviors. In one condition, participants read the article and checked Facebook; in another condition, they were exposed only to the article. Participants expressed greater health-protective behavioral intentions in the media multitasking condition than in the control condition. Strong arguments were found to elicit more positive behavioral intentions than weak arguments. Moderate and high polychronics showed greater behavioral intentions than low polychronics when they read the article in the multitasking condition. The difference in intentions to follow strong and weak arguments decreased for moderate and high polychronics. The results of the present study suggest that health communication practitioners should account for not only media use situations in which individuals typically read about health online but also individual differences in information processing, which puts more emphasis on the strength of health-protective suggestions when targeting light multitaskers.

In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects consumers via social media. It proposes an integrated model—the social media influencer value model—to account for the roles of advertising value and source credibility. To test this model, we administered an online survey among social media users who followed at least one influencer. Partial least squares (PLS) path modeling results show that the informative value of influencer-generated content, influencer’s trustworthiness, attractiveness, and similarity to the followers positively affect followers’ trust in influencers’ branded posts, which subsequently influence brand awareness and purchase intentions. Theoretical and practical implications are discussed. Nanyang Technological University This study was funded by the 2017 Nanyang Technological University Start-up Grant [grant number M4081983.060].

With the development of information and communication technologies (ICTs), there are increasingly more Internet-based communication methods available for older adults besides traditional methods (e.g., in-person or landline phone). However, older adults’ preferred communication methods remain under-investigated. The purpose of this study is to explore the communication preferences and patterns of older adults in the United States, with emphasis on technologically-mediated environments. In this study, 17 semistructured interviews were conducted with participants from a midwestern state in the United States. The goal was to examine older adults’ communication patterns and preferences with family members and friends, as well as their views about the impacts of modern technology on communication. Three themes (communication preferences and reasons, communication barriers, and the impacts of technology) were generated from the interviews. The findings showed that although face-to-face communication is ...

This study looks at how United States–based academic scientists from five professional scientific societies think about eight different communication objectives. The degree to which scientists say they would prioritize these objectives in the context of face-to-face public engagement is statistically predicted using the scientists’ attitudes, normative beliefs, and efficacy beliefs, as well as demographics and past communication activity, training, and past thinking about the objectives. The data allow for questions about the degree to which such variables consistently predict views about objectives. The research is placed in the context of assessing factors that communication trainers might seek to reshape if they wanted get scientists to consider choosing specific communication objectives.

In this study, we present results from an extensive survey of US-based microbiologists (adults) to explore these scientists’ perceptions and behaviors related to communicating their research. Specifically, we explored the frequency with which microbiologists engage in public communication, how they evaluate their public communication experiences, and the factors associated with their willingness to engage in face-to-face and online public communication in the future. Data from a multi-wave online survey suggest that microbiologists (N = 903) are somewhat frequent communicators who derive great value from their outreach efforts. The results further suggest that social and psychological drivers of future intentions to engage with the public are consistent with the Theory of Planned Behavior (TPB). Specifically, microbiologists with more positive attitudes toward engagement were more willing to partake in direct and online communication activities. Similarly, microbiologists who believe they possess communication skills are more willing than their less efficacious colleagues to do either type of outreach. Our results also indicate that more-senior and more-active researchers are more willing to participate in direct and online engagement. Implications for communication training are discussed.

Background Mobile apps for health exist in large numbers today, but oftentimes, consumers do not continue to use them after a brief period of initial usage, are averse toward using them at all, or are unaware that such apps even exist. The purpose of our study was to examine and qualitatively determine the design and content elements of health apps that facilitate or impede usage from the users’ perceptive. Methods In 2014, six focus groups and five individual interviews were conducted in the Midwest region of the U.S. with a mixture of 44 smartphone owners of various social economic status. The participants were asked about their general and health specific mobile app usage. They were then shown specific features of exemplar health apps and prompted to discuss their perceptions. The focus groups and interviews were audio recorded, transcribed verbatim, and coded using the software NVivo. Results Inductive thematic analysis was adopted to analyze the data and nine themes were identified: 1) barriers to adoption of health apps, 2) barriers to continued use of health apps, 3) motivators, 4) information and personalized guidance, 5) tracking for awareness and progress, 6) credibility, 7) goal setting, 8) reminders, and 9) sharing personal information. The themes were mapped to theories for interpretation of the results. Conclusions This qualitative research with a diverse pool of participants extended previous research on challenges and opportunities of health apps. The findings provide researchers, app designers, and health care providers insights on how to develop and evaluate health apps from the users’ perspective. Electronic supplementary material The online version of this article (doi:10.1186/s12889-016-3808-0) contains supplementary material, which is available to authorized users.

Background: Health and fitness applications (apps) are one of the major app categories in the current mobile app market. Few studies have examined this area from the users' perspective. This study adopted the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) Model to examine the predictors of the users' intention to adopt health and fitness apps. Materials and Methods: A survey (n=317) was conducted with college-aged smartphone users at a Midwestern university in the United States. Results: Performance expectancy, hedonic motivations, price value, and habit were significant predictors of users' intention of continued usage of health and fitness apps. However, effort expectancy, social influence, and facilitating conditions were not found to predict users' intention of continued usage of health and fitness apps. Conclusions: This study extends the UTATU2 Model to the mobile apps domain and provides health professions, app designers, and marketers with the insights of user experi...

With the increasing popularity of mobile apps, research on their adoption and acceptance is also on the rise. However, an important yet understudied area is the continued use of initial adoption. Additionally, although there are a variety of mobile apps, most previous research either examines one type of mobile app or treats all types of mobile apps as one homogenous entity. The purpose of this study is to investigate the moderating effects of app type on the intention of continued use among the three most popular types of mobile app (social networking, game, and productivity apps). A survey (N = 790) with young adults was conducted based on the extended unified theory of acceptance and use of technology (UTAUT2). The structural equation modelling results demonstrated the moderating effects of app type on the factors in UTAUT2 on the intention of continued use. Theoretical and practical implications of the findings are discussed.