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Sellers may display unreasonably high prices (in high-cost oriented contexts) that are never accepted or would surely be discounted through bilateral bargaining. Conversely, general or vague prices with incredible appeals may be advertised (in low-cost oriented settings) as a range or for a category but not tied to specific items. Nevertheless, these seemingly irrelevant or unbinding prices can affect buyer behavior and bargaining outcome. This paper presents a new explanation for these puzzling phenomena. We propose that advertised reference prices can be a strategic tool to communicate privately known seller costs to influence optimal buyer strategy to search value information. We show that cheap-talk communication via uncommitted prices can be endogenously credible, because optimal buyer search strategy can be imperfectly aligned with seller preference. In particular, a high-cost seller may prefer the buyer to acquire information in a more cautious manner (i.e., less willing to stop at good news but more eager to quit at bad news) than a low-cost seller, which may coincide with the buyer's optimal search strategy. We demonstrate that endogenous buyer search can serve as a two-way discipline to regulate both high- and low-cost sellers' incentive for deception, which thus can sustain credible communication for high-cost and/or low-cost oriented settings.

The Centers for AIDS Research (CFAR) program was established by the National Institutes of Health in 1988 to catalyze and support high-impact HIV research and to develop the next generation of HIV investigators at academic institutions throughout the United States. In 2014, the Penn CFAR, the Johns Hopkins University CFAR and the District of Columbia CFAR developed a partnership—the Mid-Atlantic CFAR Consortium (MACC)—to promote cross-CFAR scientific collaboration, mentoring, and communication and to address the regional HIV epidemic. Over the past 6 years, the creation of the MACC has resulted in a rich web of interconnectivity, which has fostered scientific collaboration through working groups on the black men who have sex with men (MSM) and Latinx regional HIV epidemics, joint peer-reviewed publications, and successful collaborative grant applications on topics ranging from HIV prevention in young MSM, transgender women, implementation science, and clinical epidemiology; supported developmental activities through the MACC Scholars program, cross-CFAR mentoring, joint symposia, cross-CFAR seminar participation, and keynote speakers; and promoted strategic communication through advisory committees, best practices consultations, and the social and behavioral science research network. The MACC has been highly impactful by promoting HIV science through regional collaboration, supporting a diverse network of scholars across three cities and focusing on the epidemic in underrepresented and marginalized communities. Lessons learned from this consortium may have implications for scientific research centers beyond the field of HIV.

The paper presents the current transformations of Russian public relations during the SaRS-COVID-19 pandemic and remote working in 2020. In response to the crisis and uncertainty, companies have adapted and restructured corporate strategies and communications. The increasing demand for communication support of strategies and daily support of corporate activities indicates the growing significance of PR and the implementation of organizational strategies, as well as the demand for the optimization of corporate communication in society. The PR industry in general and professional communication are becoming more and more integrated due to the attraction of knowledge, competencies, specialists from a wide range of related industries: marketing, sociology, management. The current communication situation caused changes in the characteristics of Russian PR in the segment of communication agencies. Despite the traditionally high volume of the agencies marketing services, the growth of crisis and digital communications has turned to be stable, which indicates the demand for more flexible PR formats. Based on an analysis of public relations of the leading local communication agencies in 2020, the authors put forward a hypothesis on the formation of the prerequisites for the transition of Russian public relations to the format of strategic communications.

Strategic communication requires the identification and understanding of target audiences for tailored communication. The Global Warming’s Six Americas analysis segments the U.S. public into six distinct, but internally consistent audiences, who each respond differently to the issue of climate change. The segments include the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive. The framework was first developed in 2008 and has been tracked twice a year using nationally representative surveys for over a decade. This research has helped advance communication theory and practice and the Six Americas framework has informed the decision making of stakeholders ranging from scientists to government officials, journalists, educators, and advocates. The framework has also been extended to assess specialized audiences (e.g. broadcast meteorologists) and other countries (e.g. India, Australia, and Germany). Future research should further develop and investigate the Six Americas within the United States, while also developing tailored segmentations and related tools for other countries.

Information is a very valuable weapon, with its help you can manipulate, you can change behaviors and actions. Also the Internet makes the process of communication at the mass level amplifies the speed dissemination, which further accentuates the influence. Since 2015, the EU has worked actively to reduce the impact of disinformation. The European Parliament has consistently pushed for adequate staff and adequate resources for the task force. This resulted in the formation of a team called the East StratCom Team. This team has developed, in cooperation with the EU institutions and the Member States, the Action Plan. The creation of the East StratCom working group was aimed at countering Russian disinformation. At the same time, another StratCom interinstitutional working group was created, which aimed to address the phenomenon of radicalization in the Arab world using public diplomacy and communications. In this article we aim to analyze how the implementation of the Action Plan is working in the EU and witch are the results since 2015 till now. Also we analyze the pandemic and its role in the accessibility of measures to combat fake news and how EU took action to combat COVID-19 disinformation. Although the East StratCom working group has taken important steps and the sites to combat fake news and the Code of Practice have also brought quantifiable results on this front, the EU is still failing to combat Russian misinformation and propaganda. As a general conclusion, we believe that the European Union has shown through the steps initiated that it knows what needs to be done to implement and use strategic communication effectively, but, to date, it has been limited in finding an effective solution.

This paper studies the effect of disclosing conflicts of interest on strategic communication when the sender has lying costs. I present a simple economic mechanism under which such disclosure often leads to more informative and, at the same time, also to more biased messages. This benefits rational receivers but exerts a negative externality from them on naive or delegating receivers. Disclosure is thus not a Pareto-improvement among receivers. I identify general conditions of the information structure under which this effect manifests and show that whenever it does, full disclosure is socially inefficient. These results hold independently of the degree of the receivers' risk-aversion and for an arbitrary precision of the disclosure statement., Games and Economic Behavior, 130, ISSN:0899-8256

We conducted a case study of the 2017 Cover Crop Champions cohort to understand how the program changes farmers’ perceptions of cover crops and helps them overcome structural constraints to their a...

PurposeAmbiguity has become a central concept in strategic communication research in recent years. This paper addresses three central deficits in the research to date. First, clarity-focused approaches and ambiguity-focused approaches are in opposition to each other, resulting in an exaggeration of the advantages and opportunities of the respective favored perspective and affording the opposing position little justification at best. Second, research on strategic ambiguity is by and large limited to the organizational perspective and has little interest in societal change. Third, there has been barely any research into concrete practices of strategic ambiguity and these practices have never been systematized.Design/methodology/approachThe research questions will be answered on the basis of the “Theory of Social Systems” (TSS) by Niklas Luhmann, which can be attributed to the “Communication Constitutes Organization” (CCO) perspective. This perspective seems appropriate because the important concepts of communication and decision making play a central role in the TSS.FindingsStrategic communication oscillates between clarity and ambiguity in order to defuse the dilemma and paradox. The re-entry of the distinction is a second-order observation and, thus, reveals the blind spots of clarity- and ambiguity-focused approaches. On this basis, a systematic approach is developed that encompasses various different dimensions of strategic clarity and ambiguity.Practical implicationsThe paper focuses on the oscillation between strategic ambiguity and strategic clarity, making clear that the aim is not simply to substitute a new dominance of ambiguity for the clarity that has dominated textbooks thus far. Instead, it is a matter of reflective management of the distinction between strategic ambiguity and strategic clarity. The systematization of the practices of strategic ambiguity and strategic clarity can ultimately be used as a toolbox for the concrete application of strategic ambiguity and strategic clarity.Originality/valueOvercoming the dualism of clarity-focused and ambiguity-focused approaches makes it possible, first, to explore the situational use of strategic clarity and strategic ambiguity. Second, the societal theoretical perspective shows the way in which organizations respond with strategic ambiguity to the increase in social contradictions without, however, being able to abandon strategic clarity. Third, using the systematic approach to the dimensions presented here, these practices can be described and examined in context.

Natural disasters affect thousands of communities every year, leaving behind human losses, billions of dollars in rebuilding efforts, and psychological affectation in survivors. How fast a community recovers from a disaster or even how well a community can mitigate risk from disasters depends on how resilient that community is. One main factor that influences communities' resilience is how a community comes together in times of need. Social cohesion is considered to be"the glue that holds society together, which can be better examined in a critical situation. There is no consensus on measuring social cohesion, but recent literature indicates that social media communications and communities play an essential role in today's disaster mitigation strategies.This research explores how to quantify social cohesion through social media outlets during disasters. The approach involves combining and implementing text processing techniques and graph network analysis to understand the relationships between nine different types of participants during hurricanes Harvey, Irma, and Maria. Visualizations are employed to illustrate these connections, their evolution before, during, and after disasters, and the degree of social cohesion throughout their timeline. The proposed measurement of social cohesion through social media networks presented in this work can provide future risk management and disaster mitigation policies. This social cohesion measure identifies the types of actors in a social network and how this network varies daily. Therefore, decisionmakers could use this measure to release strategic communication before, during, and after a disaster strikes, thus providing relevant information to people in need.

PurposeThis study examines comprehensiveness and responsiveness of mission statements for the top 100 retailers on the 2020 National Retailers Federation list in order to (1) evaluate how effectively they communicate organizational identity, values and purpose, (2) underscore a distinctive commitment to stakeholders and (3) what extent these efforts are reflected in revised mission statements or addenda to meet global pandemic challenges.Design/methodology/approachThe study employs a 4-question metric to measure comprehensiveness and a two-pronged qualitative method of analysis consisting of keyword searches followed by content analysis.FindingsRetailer statements are considerably comprehensive in describing purpose and audience yet very few articulate stakeholder value, differentiate themselves as distinctive or substantively reaffirm their core mission and values. Retailers seem more invested in strategic communication around diversity, equity and inclusion, based on web content in their consumer, job seeker and investor touchpoints.Research limitations/implicationsCoding and interpreting language through content analysis methods may introduce some level of subjectivity, particularly when dealing with unstructured data. Implications for how organizations acclimated in order to survive and thrive, while maintaining focus on stakeholders and strategy. Examining organizational mission statements and their contexts yields perspective into how organizations define themselves and what they do during times of crisis.Originality/valueThis study provides insights into the content, structure and functions of the statements against a specific comprehensiveness metric and reveals patterns about the texts and their contexts during a pandemic and strong cultural and societal movements.

A 2001-es terrortámadások után politikai és katonai vezetők egyre többet használják a „stratégiai kommunikáció” kifejezést. Ennek eredményeként napjainkban sok definíció használatos a fogalom leírására, mégis, jelentős kihívásokkal nézünk szembe akkor, ha azt annak mélységében kívánjuk megérteni. A jobb megértés érdekében és az eddig elvégzett kutatások alapján a szerző a stratégiai kommunikáció megértését – különösen intézményi kötődése miatt – az állam és haderő vonatkozó erőfeszítései alapján látja célravezetőnek és a további kutatások szempontjából jelentősnek. A szerző egyes vonatkozó példák rövid, lényegre törő bemutatása alapján arra a következtetésre jut, hogy a témakör tartalmi összetevői legfontosabb szereplőinek az állam és a haderő tekinthetők.

A survey of members of a scientific society focused on risk analysis suggests substantial support for seeing their scientific society pursue the communication goal of "trying to ensure that policymakers consider scientific evidence." Support for pursuing this goal was largely predicted by researchers' beliefs that it was ethical for the society to pursue the goal, that it would be satisfying to see their society pursue the goal, and the belief that the society could have a positive impact on society by pursuing the goal. Normative beliefs about pursuing the goal and organizational efficacy beliefs were not good predictors of goal support. Goal support was measured using a direct measure of perceived goal importance as well as measures focused on the degree to which respondents wanted their society to put resources into providing members with opportunities to pursue the goal and the amount of funding that members thought the society should devote to pursuing the goal. The theory underlying the work argues that we can treat science communicators' choices about communication goals, objectives, and tactics as "planned behaviors" and thus study them using traditional behavior change models.

Strategic communication scholarship has examined the effects of cross-sector corporate social responsibility (CSR) alliances on companies; however, less is known about their impact on nonprofit org...

PurposeInternal social media (ISM) make it possible for all employees to participate in knowledge sharing and decision-making and to voice their opinions. However, several studies have found that organizations are far from unlocking the full potential of ISM. This paper seeks to explore and explain this gap further by adopting a sensemaking lens to managers' understanding of a social intranet in a public sector organization.Design/methodology/approachA longitudinal case study of the process of introducing ISM was conducted in a Danish municipality. Before, during and after the launch of the intranet, interviews with department heads and communication managers in the six different municipal departments were carried out to explore how they made sense of the purpose of ISM.FindingsFindings indicate that during the process of introducing and implementing ISM, department heads' and managers' narratives about the purpose of the intranet changed from being a matter of involving, engaging and hearing the voices of the employees to being an effective administrative tool and a channel for management to reach all employees.Originality/valueRather than the traditional focus on whether ISM fail or succeed, the paper offers new understandings of how managers' sensemaking of ISM changes over time, leading to changes in the actual usage of and communication on ISM.

In the midst of the COVID-19 pandemic, there have been varied responses to public health officials' recommendations about wearing face masks as a means to slow the spread of the virus. This study, by using Twitter data, aims to explore the role of digital technology in facilitating public conversations and formulating public perception regarding face masks during the COVID-19 pandemic in two contrasting contexts: the U.S. and South Korea. From January 1, 2020 to April 14, 2020, a total of 22,928 users generated 27,501 tweets regarding face masks in the U.S. network, whereas 17,267 users produced 18,686 tweets in that of South Korea. The results of the semantic network analysis shed light on Americans' initial resistance to wearing masks as well as Koreans' willingness to comply. Details of the results are discussed further in the paper. With real-time data aggregation, this study gives insight into the rising controversy regarding wearing face masks during COVID-19 while providing implications for health officials designing strategic communication messages.

Theoretical and practical reflections, experiences, cases and paths for strategic communication are presented in the book “Strategic and integrated communication: the vision of renowned authors from 5 countries”, which brings texts by researchers and professionals working in this area, from Brazil, Mexico, Chile, Spain and Portugal. And despite the different choices and paths pointed out, the authors have in common the search for a communicational approach to the issue of strategy in organizations. This means, in essence, placing the human being and the relational paradigm at the center of organizational communication management.

A parceria entre marcas e influenciadores digitais já faz parte do planejamento estratégico de comunicação das organizações. Algumas delas, no entanto, podem se tornar um risco para a reputação das empresas, especialmente no ambiente digital. Assim, o objetivo deste artigo é discutir conceitos de gestão de crises e seus impactos no relacionamento com a opinião pública. Além de propor a categoria de crises geradas por influenciadores digitais e apresentar ferramentas de prevenção para essas situações.

An increasing number of companies and other organizations publish their own news media that resemble journalistic media in terms of content, language and design. The production and distribution of these publications are often referred to as brand journalism. However, although these publications look a lot like journalistic media, they are used as strategic communication tools: They represent and legitimize an organization’s interests and aim to improve brand image, build relations with customers or increase sales. Thus, brand journalism blurs the boundaries between journalism and strategic communication. The present study focuses on brand journalists and analyses their work routines, professional role perceptions and possible role conflicts. To this end, we conducted qualitative semi-structured interviews with editors of corporate magazines. The interviewees described quite strong parallels to journalistic work routines and asserted their orientation toward journalistic norms (e.g. autonomy, unbiased reporting); however, these norms were regularly undermined when the topics covered centred on their own or their clients’ organizations. Most interviewees described large parts of their professional identity as journalistic, but were also aware that they were in a hybrid role between journalism and strategic communication. This hybrid role is associated with a range of expectations that can lead to role conflicts.

In this article we aim to make a synthesis of the concepts "public diplomacy" and "strategic communication". We also try to identify the correlation between these two communication phenomena and their perception at the level of national public opinion. In the context of the confrontation between East and West, of geopolitical confrontations, the concept of "strategic communication" is perceived in the European space mainly as a way to protect European values and secure the European information space.

Disasters carry an uncertainty as of the consequences that it will cause to be. In addition to this, limited resources are used in the fight against disasters. For this reason, the coordinative and effective usage of the resources of all institutions and organizations, are located and responsible at risk of disaster, is necessitated. This process also necessitates an effective information and resource sharing among institutions during the studies that are carried out for the fighting against disasters. Within this context, the primary goals of the research are, how much the Emergency Management Presidency (AFAD) meets those requirements. Within the scope of this research, firstly, a comprehensive literature review has been conducted. After this literature review, semi-structured interviews were conducted with the representatives of the institutions and organizations determined in line with the sample and limitations of the research. The current situation has been tried to be revealed through these interviews. In the conclusion, a strategic communication model based on a proactive and two- way symmetric model has been developed for the management of the communication between the current and the potential institutions who are responsible for disaster management in Turkey.

A strategic approach to behavioral change communication streamlines communication processes of a health institution in a crisis setting like COVID-19 pandemic. In such a setting, it is important to focus communication efforts to reach the different audience groups and ensure common understanding and willingness to act by all the groups in order to achieve the institution’s mission of curbing the pandemic. This study contributes to these efforts by examining the mediating effect of interaction resonance in the relationship between information adequacy and strategic behavioral change communication. The study adopted a cross sectional survey design that involved collecting quantitative data from 223 health organizations of Uganda’s health sector in the different regions of the country. In order to test the study hypotheses, the study used Structural Equation Modeling of AMOS and the bootstrapping approach to test the mediating role of interaction resonance. The results revealed that interaction resonance fully mediates in the relationship between information adequacy and strategic behavioral change communication. This implied that having adequate information per say, does not cause behavioral change among the intended message recipients but requires a communication system that enables high quality interactions.

This paper consists of an analysis of scientific works with respect to the subject of integrated reporting and its connection with the performance topic. Integrated reporting, implemented by the International Integrated Reporting Council, represents a strategic communication regarding various resources of the organizations, their relationship with all stakeholders and their capitals (financial, manufactured, intellectual, human, social and relationship, and natural capital) created over time. This new form of reporting is adopted by different organizations in many countries nowadays, yet there are some inconsistencies, especially in terms of insufficient clarification of the concept, both conceptually and procedurally (regarding the adoption of the International Framework), as well as the opportunities and real benefits of its implementation. As the number of studies on integrated reporting in the last decade also substantially increased, while many evidences find themselves in conflict, it raises the need to highlight the main common subjects related to this theme. Thus, by means of bibliometric analysis, this study qualitatively analyses 262 references from the Web of Science (WoS) Core Collection Database, while addressing the research tools provided by the VOSviewer similarities visualization program and screening the existing specialty literature. The focus of the study is on co-occurrence of keywords, co-authorship and co-citation in the research field of integrated reporting and its performance and it reflects the most common concepts associated with these terms and the authors, organizations and countries that researched these themes. The results of the study revealed the large areas in which integrated reporting exerts its influence and the implications in both the social and the economic sphere, while highlighting the need of a long term organizational change with this respect.

Global, regional, industrial and consumer trends have a determinative effect on creating tourist products and informing the target audience correctly about the basic values and offers. Due to this fact there is a growing significance of communicational strategy which leads to more effective positioning of tourist locations and building long-term relationship with consumers by means of creating brands of strategic leaders of the tourist industry. The aim is to determine the role of communicational strategy in achieving strategic objectives of the tourist industry. As a result, the study solves the following tasks: the authors study theoretical basis of developing communicational strategy, discover strategic interrelations between such categories as reputation, image and destination brand, analyze the influence of global strategic trends on the system of strategic communication, systematize the regional experience of introducing tourist marketing of the area and branding, conduct strategic analysis of strategic communication systems on the example of the key players of the tourist industry. The study is based on the general theory of strategy and strategizing methodology developed by Center for Strategic Studies of Institute of Complex Systems Mathematical Research, Lomonosov Moscow State University under the scientific guidance of Professor V.L. Kvint. The authors applied such methods as analysis and synthesis, comparison, systematization and generalization. The results of the study are as follows: the authors have developed a conceptual model of creating a unique commercial product in tourism which is based on the value approach. Since communicational strategy play a determinative role in achieving the objectives of a tourist destination and creating long-tern consumers’ associations development and realization of brand strategizing should be integrated with the strategic communication system of a tourist destination to achieve economic effectiveness.

A key claim in bureaucratic reputation literature is that reputation has several dimensions. This presents agencies with a difficult choice concerning which dimension(s) they should emphasize in the management of their reputation. This paper analyzes how regulatory agencies manage their reputation through communicative responses to public judgments, based on a single-case study of the German financial regulator BaFin. Our theoretical argument underscores the importance of different reputational dimensions for regulatory agencies that simultaneously considers their distinct reputation reserves. Our main finding was that BaFin prioritizes responses to public judgments targeting reputational dimensions that are central to its mission and for which the agency has a weak reputation, as opposed to judgments targeting dimensions that are central to its mission and for which it has a strong reputation, or judgments targeting peripheral dimensions. The paper demonstrates the importance of agency missions for reputation management and suggests directions for further research.

Modeling and mathematical simulation are used in every field. To obtain improvement of relationship with customers is also used modeling. Relational marketing is not a choice, is a demand. The customers, which are emotionally related with the organization, will have more trust into it and will develop a strong commitment and a sustainable relationship, if the organization is more involved in keeping a positive and strong relationship with its customers and determine their value. The goal of this study is to bring in discussion the role and the importance of relationship with customers based on sustainable communication, customers being the main source of profit and value on long term for any company. To obtain this, was implemented a model of simulation and strategic communication, analysed through the prism of customers’ 360 degrees. Data were gathered from 100 customers and the results showed a strog relationship based on communication with its customers and the important role of employees in this relationship; the new technologies used in relationship with the customers, according to the literature, have a crucial role in attracting, retaining and growing the number of customers, but this study shows that is used at a very reduced level in the analysed organization. Mathematical simulation played an important role in discovering the right way through the maze of the new products and information present into the analysed supermarket based on continuous communication and relationship.

The purpose of this qualitative study is to answer calls to examine social media, ethical engagement, and marginalized publics. Findings suggest that strategic communication and public relations pr...

Science communicators who explicitly seek to achieve specific outcomes and goals efficiently and effectively are engaged in strategic science communication. The current study used qualitative inter...

PurposeThe purpose of this paper is to explore employees' perceptions of the quality of internal communication in German organizations during the Covid-19 pandemic. In this context, the paper aims to identify antecedents and outcomes of high-quality internal communication during the pandemic. In doing so, it draws important practical and theoretical implications for pandemic-era communication, particularly surrounding issues such as employees' needs and strategic approaches to communication during the pandemic, as well as the effects of successful internal (crisis) communication.Design/methodology/approachA representative survey was conducted on employees (n = 934) working at different types of organizations in Germany. After a dimensionality check was conducted through confirmatory factor analysis (CFA), the proposed hypotheses were tested by conducting a structural equation model (SEM) using the R package lavaan.FindingsThis study identifies several antecedents of high-quality internal communication during the Covid-19 crisis, such as the frequency of communication at the beginning and during the pandemic, the dissemination of substantial information, participative communication and a clear rejection of secrecy. Furthermore, the findings show that high-quality internal communication has a positive impact on the employee–organization relationship (EOR).Originality/valueThis study suggests that strategic alignment of internal communications during the Covid-19 pandemic is crucial: by considering a number of factors, organizations can positively influence employees' perceptions of the quality of their internal communication. In terms of theoretical implications, this study discusses how the concept of high-quality internal communication can be operationalized and explores the outcomes that this can generate.

Purpose: The purpose of this research article is to assess what information should be connected and how its information can be connected based on integrated thinking fit within integrated reporting into information system of regional investment potential (ISRIP) of regional government. To develop insight into how it can be implemented over changes of investment climate due to the top down pressures to fulfill sustainable development goals (SDGs). Design/methodology/approach: we conducted research for regional governments (province/district/city) in Indonesia with investment characteristics of the potential, priorities and opportunities of regional investment units by taking samples for 100 regional investment units. Measurement used nominal scale with chi-square test for goodness of fit to get the measurement of observation frequency (OF) and compared with the expected frequency (EF). Findings: the measurement results showed observed frequency (OF) with a value of 137.97. Afterwards, for expected frequency (EF), with degrees of freedom (6-1) (7-1) and a significance level of 0.05, within the chi- square showed the value of 43.77. Due to OF > EF, this result indicated for being of corresponding between integrated thinking of regional investment within implementation of information system of regional investment potensial (ISRIP). The level of integrated thinking relationships with integrated reporting in the role of 'ISRIP' has a Pearson contingency coefficient of 0.4057, as a moderate relationship. Originality: This research article contributes to the growing debate about the benefits of integrated reporting as a voluntary reporting initiative, and in which another organization have adopted as a mandatory initiative for the mode of reporting up to date; more specifically, in the efforts of regional governments to adopt an integrated thinking that is in line with the role of an integrated reporting system, in communicating of regional investment units. Practical implications: To be as an early adopter of reporting practices towards the implementation of the information system of regional investment potential (ISRIP). We imply that the six capital with strategic communication will enhance performance of ISRIP, through fundamental way and as regional strategic wisdom. To meet the values of accountable organization within regional investment units' management. In line with national alignment in global megatrends with the sustainable development goals (SDGs) accomplishment.

For the last several decades, global airline alliances have ensured their market presence in the aviation industry. Scholars have focused on the effects of alliance affiliation for airlines and what the competitive advantages of alliances are. However, these issues have been discussed in relation to operational aspects. The quality of strategic communication can be an important factor in achieving a competitive advantage and realizing a differentiation strategy. This study assessed the differences in quality of strategic communication between the three leading alliance groups (oneworld, SkyTeam, and Star Alliance) and a non-alliance group. Comprehensive content analysis was implemented using the letters of chief executive officers (CEOs) of 46 airlines. We found that the non-alliance group has more ideal CEO letters than the alliance groups, and the main topics and quality of CEO letters of alliance group differed. This study provides a novel insight into the competitive advantage of global airline alliances.

When faced with crises, organizational leaders must identify, prioritize, and communicate with organizational stakeholders. Increasingly, organizational leaders find themselves responding to crises made by persons that represent or are associated with the organization in some way. However, most case studies of image repair campaigns focus on the individual that has transgressed rather than on the often-simultaneous campaigns undertaken by the organizations with which they are associated. To study these issues more closely, this chapter uses The Ohio State University's (OSU's) tattoos for memorabilia scandal as exemplar and offers meaningful insight and pragmatic considerations for practitioners dealing with similar situational constraints.

National security determines the degree to which endangering national interests that sublimate national values is absent. With a review of the genesis and framework of the modern interpretation of national security, the paper discusses its approaches to endangerment. A retrospective of the ideas of endangerment in the paradigm of the changed physiognomy of contemporary conflicts and dynamic geopolitical movements creates the need for an innovative approach and prediction in national security strategic assessments. The paper provides an overview of the internal and external political aspects of national security and a framework for the actions of prominent entities according to the perceived foreign policy interests of importance for the Republic of Serbia’s security. By analysing common and conflicting interests of Serbia and forces that have geopolitical interests in the Western Balkans, it is possible to establish the most objective framework for predicting the trend of relationship development and the vector of influence. The paper analyses Serbia’s interactions with Russia, the United States, and the EU. The findings point to a complex situation regarding Serbia’s national security, where Russia seeks to maintain its strong soft power presence, the United States wants close cooperation and insistence on recognising Kosovo’s independence, and the EU does not vigorously stimulate or promote Serbia’s European integration. In that way, a concrete contribution is made to the developing of strategic assessments of possible trends of importance for the Republic of Serbia’s security, as well as to the achievement of declared national goals.

PurposeThe purpose of this paper is to explore how the communication of corporate social responsibility (CSR) contributes towards a favourable corporate reputation. It explores the communication strategies and channels organisations deemed reputable by stakeholders use to achieve an effective CSR communication.Design/methodology/approachTo achieve this, a qualitative content analysis using the directed approach was conducted on the textual CSR communication materials of ten reputable organisations in South Africa based on the 2018 South Africa Reptrak survey.FindingsResult showed that seven out of ten organisations use both self-serving and society-serving motive in their CSR communication, while the other 3 use only the society serving motive. The informing strategy was also more evident in the CSR communication materials than the interactive strategy. In terms of the communication channels, the study found that organisations mainly utilise controlled channels for CSR communication.Originality/valueThe literature reviewed and the findings of this study reveal a gap between the theory and practice of CSR communication. This drives the need for organisations to research and tailor CSR communication based on stakeholders' unique characteristics and preferences. The paper also contributes to improving the knowledge on the role different CSR communication strategies and channels play in CSR communication.

Comprender a las organizaciones es esencial para entender la construcción de la dinámica social contemporánea. Con la superposición cada vez más evidente entre comunicación, sociedad y cultura, es necesario develar las complejas relaciones que las organizaciones establecen en la sociedad mediatizada. El presente artículo pretende explorar la teoría de la dramaturgia social de Erving Goffman y su aplicación en el contexto organizacional mediatizado, articulando algunos aspectos centrales de las organizaciones contemporáneas: comunicación organizacional y estratégica, mediatización y cultura de innovación. Para esto, realizamos una revisión de la bibliografía académica referida a estos conceptos, relacionándolos con la teoría de la dramaturgia social, para luego reflexionar sobre la metáfora del escenario en el entorno contemporáneo. En las escenas de interacción en la sociedad mediatizada se revisan los roles de los actores organizacionales y se reconfiguran los escenarios, creando nuevas posibilidades para las organizaciones, así como desafíos y oportunidades para la comunicación organizacional.

This article discusses the Balkan narrative in the movies, as a model for cultural diplomacy or propaganda, through the analysis of two Balkan movies nominated for the Best International Feature Film Oscar – Bosnian Quo Vadis Aida? and Serbian Dara from Jasenovac. The analysis is based on "film cards“, a methodological template of the author's research for the doctoral thesis, but also on the articles of journalists, film critics, and political analysts published in the period January 4th, 2021 - March 4th, 2021. In the analysis of the movies and the published texts, the author discusses various forms of public diplomacy (foreign and domestic), building/dismantling of the relations between nations in the Balkans, online media impact on social networks and their users in forming public opinion, and achieving effective goals through strategic communication with the targeted public. Conclusions drew point to the importance and the power of online communication through the media and social networks, but also at their importance of strategic planning of the communication with targeted audiences in achieving the planned goals.

PurposeData security breaches are an increasingly common and costly problem for organizations, yet there are critical gaps in our understanding of the role of stakeholder relationship management and crisis communication in relation to data breaches. In fact, though there have been some studies focusing on data breaches, little is known about what might constitute a “typical” response to data breaches whether those responses are effective at maintaining the stakeholders' relationship with the organization, their commitment to use the organization after the crisis, or the reputational threat of the crisis. Further, even less is known about the factors most influencing response and outcome evaluation during data breaches.Design/methodology/approachWe identify a “typical” response strategy to data breaches and then evaluate the role of this response in comparison to situation, stakeholder demographics and relationships between stakeholders, the issue and the organization using an experimental design. This experiment focuses on a 2 (type of organization) × 2 (prior knowledge of breach risk) with a control group design.FindingsFindings suggest that rather than employing reactive crisis response messaging the role of public relations should focus on proactive relationship building between organizations and key stakeholders.Originality/valueFor the last several decades much of the field of crisis communication has assumed that in the context of a crisis the response strategy itself would materially help the organization. These data suggest that the field crisis communication may have been making the wrong assumption. In fact, these data suggest that reactive crisis response has little-to-no effect once we consider the relationships between organizations, the issue and stakeholders. The findings show that an ongoing program of crisis capacity building is to an organization's strategic advantage when data security breaches occur.