1. Modelling Influence and Opinion Evolution in Online Collective Behaviour
- Author
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Julien M. Hendrickx, Peter J. Rentfrow, Vincent D. Blondel, Corentin Vande Kerckhove, Pascal Gend, Samuel Martin, Pôle en ingénierie mathématique (INMA), Université Catholique de Louvain = Catholic University of Louvain (UCL), Centre de Recherche en Automatique de Nancy (CRAN), Université de Lorraine (UL)-Centre National de la Recherche Scientifique (CNRS), Department of Psychology, University of Cambridge [UK] (CAM), Institute of Information and Communication Technologies, Electronics and Applied Mathematics (ICTEAM), PEPS MADRES, ACI CRAN 2014, ACI CRAN 2016, ANR-13-BS03-0004,COMPACS,Computation Aware Control Systems(2013), Centre National de la Recherche Scientifique (CNRS)-Université de Lorraine (UL), Rentfrow, Peter [0000-0002-9068-2118], Apollo - University of Cambridge Repository, and UCL - SST/ICTM/INMA - Pôle en ingénierie mathématique
- Subjects
FOS: Computer and information sciences ,Male ,[SPI.OTHER]Engineering Sciences [physics]/Other ,0209 industrial biotechnology ,Computer science ,Social Sciences ,02 engineering and technology ,Public opinion ,020901 industrial engineering & automation ,Cognition ,Opinion dynamics ,Sociology ,Psychology ,Limit (mathematics) ,Social influence ,Multidisciplinary ,[SHS.SOCIO]Humanities and Social Sciences/Sociology ,05 social sciences ,Computer Science - Social and Information Networks ,Social Networks ,Social system ,[SCCO.PSYC]Cognitive science/Psychology ,Social Systems ,Medicine ,Female ,opinion dynamics ,Games ,Network Analysis ,Cognitive psychology ,Research Article ,Personality ,Adult ,Computer and Information Sciences ,Social Psychology ,Process (engineering) ,computational social sciences ,Science ,[SHS.INFO]Humanities and Social Sciences/Library and information sciences ,Control (management) ,Decision Making ,Models, Psychological ,050105 experimental psychology ,Judgment ,influenceability ,Humans ,0501 psychology and cognitive sciences ,Social Behavior ,Social and Information Networks (cs.SI) ,Internet ,Behavior ,business.industry ,Social Influence ,Biology and Life Sciences ,Group Processes ,Social Control, Formal ,Games, Experimental ,Collective Human Behavior ,consensus ,Public Opinion ,Predictive power ,Recreation ,Cognitive Science ,business ,Neuroscience - Abstract
Opinion evolution and judgment revision are mediated through social influence. Based on a large crowdsourced in vitro experiment (n=861), it is shown how a consensus model can be used to predict opinion evolution in online collective behaviour. It is the first time the predictive power of a quantitative model of opinion dynamics is tested against a real dataset. Unlike previous research on the topic, the model was validated on data which did not serve to calibrate it. This avoids to favor more complex models over more simple ones and prevents overfitting. The model is parametrized by the influenceability of each individual, a factor representing to what extent individuals incorporate external judgments. The prediction accuracy depends on prior knowledge on the participants' past behaviour. Several situations reflecting data availability are compared. When the data is scarce, the data from previous participants is used to predict how a new participant will behave. Judgment revision includes unpredictable variations which limit the potential for prediction. A first measure of unpredictability is proposed. The measure is based on a specific control experiment. More than two thirds of the prediction errors are found to occur due to unpredictability of the human judgment revision process rather than to model imperfection., Accepted for publication in PLOS ONE (2016)
- Published
- 2016
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