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The present paper describes digital technology models in modern schools within distance education as foreign language learning experience. The given description is supported by the survey results among schoolchildren as FL learners in Volgograd. It was conducted in MarchApril 2020 and showed that most schoolchildren (77%) were not ready for forced distance learning, introduced in connection with the Covid-19 spread. The experiment made it possible to apply digital technology models: “Single Media” presents pedagogical guidance for schoolchildren at low level of readiness, “Multimedia” gives pedagogical support for schoolchildren at medium level of readiness, and “Hypermedia” provides pedagogical support for schoolchildren at high level of readiness. These models give schoolchildren learning foreign languages the fastest adaptation and personal growth via digital learning.

The cultivation of political fears of the state and radical change of attitudes in the minds of people is possible in certain socio-political and economic conditions and massive propaganda in the mass media. The concept of political fear is insufficiently studied in psycholinguistics. This article is dedicated to exploring the political fears of the state in the modern American mass media. This research uses hypothetical-deductive and inductive methods, methods of definitional, interpretative and subjective analysis, and content analysis. It is found that in the modern American mass media, political fear of the state is revealed in fear of war and competition. To verbalize the horror of war and struggle, politicians in power use various tactics of agonal function as the main means of impact on opponents.

The main extralinguistic markers of influence in the Chinese medical and cosmetic advertising media discourse are nonverbal, linguocultural conceptual, cultural and historical, cognitive and psychological markers. The article is devoted to a research of cognitive and psychological markers of influence. In the article the most frequency cognitive and psychological markers of influence in the Chinese medical and cosmetic media advertising become known: the built-in messages (unusual decision, motivation to activity, conversations with others and stories about others). The fact that such markers as metaphorical communication and expansion of mass media images, consciousness fragmentation are more significant for the Chinese linguistic culture is established. The research clearly demonstrates that such markers of influence as choice illusion, destruction of time feeling and activization of submodalities are less common in the Chinese medical and cosmetic media advertising. The article contributes to the development of discursive linguistics, psycholinguistics, sociolinguistics, cultural linguistics, discourse theory and influence theory, media linguistics on the example of advertising media, lexicology and Chinese language stylistics.

The paper considers political mass media discourse as a persuasive dialogue in which a journalist makes his interlocutors accept a certain point of view. The desired mental reaction on the part of interlocutors can only be achieved through careful choice of ways of persuasion and especially linguistic means often influencing effectively the emotional sphere. The persuasion can be subject to ideological aims thus representing a definite object as positive or negative. The paper claims that such object as the image of state can have opposite assessment in different periods of time and focuses on linguistic means of persuasion aimed at the creation of two contrasting images of Russia in the British mass media discourse of 1991 – 1993 and 2013 – 2019.

The article elaborates on a comparative analysis of the methods of borrowing (phonetic, semantic, graphic) foreign words in the modern Russian and Chinese languages. The emphasis is upon the gaming methods of formation of units occurred because of borrowing of foreign language vocabulary within the last 10 years, spread in the Internet but not recorded in any dictionaries, as well as upon the peculiarities of their functioning in the Russian- and Chinese-language Internet communication space. In the research, the following techniques are used: observation, description, classification and contrastive comparison. It is established, that an important feature of the newest borrowed words used by the Russian and Chinese Internet users is that predominantly American English constitutes the source language. Similarities and differences in the Russian- and Chinese-language Internet communication are revealed.

This article concerns the research of such new aspect of political media communication as bilingualism in the young state of South Ossetia’ election campaign. The study is devoted to the description of tactical and strategic tools of candidates for the presidency of the country in 2017. The strategic use of the Ossetian and Russian language systems, determined by the intentions of presidential candidates, the target audience, and the communicative situation, characterizes the language identities of Ossetian politicians as ambilingists switching easily between the two codes. The study shows that self-presentation is one of the dominant strategies, as candidates seek to present themselves as the most worthy candidate for the presidency, using a specific set of language means and speech constructs. As the language analysis of the pre-election speeches testifies, the ethnic identity of the newly emerged South Ossetian political media communication is characterized by the development of mechanisms for dialogical interaction based on the rejection of the opposability of the leaders of the branches of government in the mass media. The authors state that the main characteristics of electoral meetings with voters and debates represent ritual actions that are part of the traditional Ossetian communication scenario. The role-playing behavior of the participants in the presidential election also reflects the specifics of interaction between the senior and junior. Special discourse signs are the principles of openness and feedback that have been most effective as dominant strategies. The study of the texts of the candidates’ speeches by the candidates is the orientation of the presidential candidates to various segments of society, united according to the family-patronymic, territorial and socio-political principles. Thus, the tactical and strategic complex of this election campaign is based on a self-presentation strategy implemented by the tactics of identification and demonstration of ethnicity.

The article discusses the problems of new media business philosophy in conditions of mass media convergence. The main directions of philosophy of modern media business are considered. The choice of a way is defined: accurate information reflection of reality or information monetization. It is established that with the advent and development of various types of media, different models of mass media business philosophy were transformed, which were formed in the first half of the 20th century. However, the process of mass media convergence that began at the end of the 20th century and the beginning of the 21st century led to global changes not only at all stages of creation to distribution of content but also in the search for other models for the development of the media business philosophy. This article analyzes the philosophy of innovative models for financing media business in conditions of mass media convergence. The empirical base of the research was made up of materials from online publications, reviews of the media markets in Russia and the world, as well as the results of interviews with the experts interviewed on the topic of the monetization philosophy of media business in terms of convergence. The authors identified the following models of media business philosophy in conditions of mass media convergence: 1) product range expansion – sale of content and other goods; 2) data transactions – sale of received data and their visualization; 3) material optimization on space and time – cost reduction by eliminating waste. The considered models of new media business philosophy for the development of the media business in conditions of mass media convergence can only be viewed as additional sources of financing in the 21st century.

In the article, we realize the aim of the study. We identify the role of metaphor in the political media discourse as an important part of the mental political portrait. The paper deals with the analysis of Chancellor’s metaphoric image structured by the expansion onto the source domain of professional activity, based on simple and compound models and their varieties. The complex methods of cognitive and pragmatic analysis of the mental political leader portrait are used. The article describes the pragmatic power of professional metaphoric models defined by the constant conceptual vectors of ruin and destruction and conceptual vector of protectionism. The ways of analysis are useful for development of communication theory, cognitive linguistics, socio- and psycholinguistics, linguapragmatics, cultural, media, and virtual linguistics. In the article, we establish that the political portrait of the German leader is formed by metaphorical expansions onto various areas of professional activity: law, pedagogics, theatre, circus, fine arts, building, transport (railway), medicine, service, law enforcement, music, hunting. On the material taken simple and composite (double-projected) metaphoric models have been identified. The complex metaphoric unity defines the genre peculiarities and the stylistics. The pragmatic power of professional metaphoric models is defined by constant conceptual vector of ruin and destruction .