1. When do firms use different types of customer accounting?
- Author
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Lind, Johnny and Stromsten, Torkel
- Subjects
Business ,Business, general - Abstract
To link to full-text access for this article, visit this link: http://dx.doi.org/10.1016/j.jbusres.2006.09.005 Byline: Johnny Lind, Torkel Stromsten Keywords: Customer accounting; Customer measurement; Customer profitability; Resources; Interfaces; Relationships Abstract: Customer accounting focuses on the financial measurement of customers. This article develops a framework to explain a company's choice of customer accounting technique based on its customer resource interfaces. Four different customer relationships each with its own customer accounting techniques have been identified and are reported here. Transactional customer relationships with low technical and organizational interfaces are associated with customer segment profitability analysis. Facilitative customer relationships with low technical and high organizational interfaces are associated with customer profitability analysis. Integrative customer relationships with high technical and organizational interfaces are associated with life time profitability analysis. Connective customer relationships with high technical and low organizational interfaces are associated with customer valuation analysis. Explorative case studies in the telecom company Ericsson and the paper company Holmen informs the framework. The case data support the framework developed. However, the empirical results are not without ambiguity. The case studies give a more complex picture of how customer accounting techniques are related to a firm's inter-organizational interfaces. Author Affiliation: Stockholm School of Economics, Department of Accounting and Business Law, Box 6501, 113 83 Stockholm, Sweden Article History: Received 1 April 2005; Revised 1 July 2006; Accepted 1 September 2006
- Published
- 2006