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AbstractThis study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors, perceived value and users’ decision-making. The cognitive factors perceived quality, content relevance, variety, enjoyment, cost-benefit ratio, and personalization help explain how users value video streaming platforms. Analyzing these factors can reveal the complex mechanisms that influence users’ platform subscriptions. This has practical implications for industry professionals. The research shows that technical dependability, tailored content suggestions, a variety of content, emotionally engaging content, clear benefit communication, and adaptable experiences shape users’ value perceptions. The above implications are especially relevant in dynamic digital environments influenced by the global pandemic and technological advances. This study also advances consumer behavior theory. This study applies existing models and frameworks to video streaming platforms, adding to the literature. The findings of this study enhance perceived value theory, technology adoption models, personalization theories, and engagement frameworks. These findings improve our understanding of digital user behavior. The study’s narrow focus on cognitive factors and self-reported data are limitations, but it provides valuable insights. These limitations allow future research to explore unexplored areas and use new methods.

Konten dapat menggiring persepsi para konsumen untuk terlibat dalam mempromosikan sebuah produk atau merek sehingga menimbulkan adanya suatu niat beli pada calon konsumen baru. Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dimediasi oleh customer engagement terhadap purchase intention pada produk minuman kemasan merek Cimory. Data kuisioner dikumpulkan melalui google form dengan jumlah sampel sebanyak 168 responden menggunakan metode purposive sampling. Teknik analisis yang digunakan yakni path analysis, uji sobel serta uji VAF. content marketing berpengaruh positif dan signifikan terhadap purchase intention; content marketing berpengaruh positif dan signifikan terhadap customer engagement; customer engagement berpengaruh positif dan signifikan terhadap purchase intention; content marketing dan customer engagement sebagai variabel pemediasi secara parsial berpengaruh positif dan signifikan terhadap purchase intention. Implikasi penelitian ini untuk masukan bagi perusahaan untuk meningkatkan kualitas konten mengikuti tren saat ini.

Saat ini bisnis ritel yang mengalami perkembangan pesat yaitu minimarket. Persaingan bisnis ritel di Bali salah satunya yaitu Toko Ceria yang terletak di Kabupaten Tabanan. Penelitian ini bertujuan untuk menjelaskan peran brand image memediasi pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian. Penelitian ini dilakukan pada konsumen Toko Ceria yang bertempat tinggal di Kabupaten Tabanan. Ukuran sampel yang digunakan sebanyak 120 responden, menggunakan metode non probability sampling dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur, dan uji sobel. Hasil penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap brand image, word of mouth berpengaruh positif dan signifikan terhadap brand image, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image memediasi secara parsial pengaruh word of mouth terhadap keputusan pembelian Toko Ceria, dan brand image memediasi secara parsial pengaruh word of mouth terhadap keputusan pembelian Toko Ceria. Implikasi dalam penelitian ini yaitu memperkaya bukti empiris peran brand image memediasi pengaruh kualitas produk dan word of mouth terhadap keputusan pembelian Toko Ceria di Tabanan serta dapat menjadi masukan bagi Toko Ceria.

This study aims to determine the influence of macro and microeconomic variables on the profitability of Sharia Commercial Banks in Indonesia. The sample determination in this study used purposive sampling techniques and produced seven samples of Sharia Commercial Banks used in this study. The dependent variables used consist of inflation, interest rates, Gross Domestic Product (GDP), Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), and Operating Expense to Operating Income (OEOI). The data analysis method used is panel data regression with e-views software version 12. The results of this study show that interest rate, GDP, and OEOI variables partially have a significant effect on the profitability of Sharia Commercial Banks, while inflation, NPF, and FDR variables partially do not have a significant effect on the profitability of Sharia Commercial Banks in Indonesia in 2017-2021. Meanwhile, based on the results of simultaneous tests, it was found that the variables of inflation, interest rates, GDP, NPF, FDR, and OEOI had a significant effect on the profitability of Sharia Commercial Banking 2017-2021.

Precise logistic support is essential after a disaster occurs. It must be timely, accurate, targeted, and based on existing needs. However, obtaining sufficient and accurate information related to logistic distribution locations remains a key problem. Therefore, implementing Named Entity Recognition (NER) can address this issue. In recent years, news coverage through Indonesian digital news media and social media accounts has emerged as a promising source for building a disaster data corpus. This study implemented NER to extract and identify named entities from text-based information, particularly from Indonesian digital news media. In addition to using regular entities from the NER standard, this study introduced new entities specialized for disaster-related information, including DISASTER, SCALE, SUPPLIES, CASUALTIES, and OUTSIDE. The new disaster corpus in the Indonesian language for the NER model was obtained with an imbalanced dataset composition. To overcome this problem, random oversampling was applied. This study also utilized the BiLSTM model to recognize each entity in new textual information, evaluating its performance when the proposed Indonesian disaster corpus was used as a training reference in the deep learning model. Several optimization algorithms applied in BiLSTM were evaluated. The results showed improved BiLSTM performance using Adam optimization and a balanced corpus. Performance indicators achieved were 93.4 %, 82.4 %, and 87.5 % for precision, recall, and F1-score, respectively. The BiLSTM network captured long-range dependencies in sequential data provided by NER. Oversampling ensured that the proposed NER model could precisely recognize all entities and reduce biased results. Thus, the BiLSTM method can better identify entities in the textual corpus of Indonesian disaster-related online news.

Penelitian ini bertujuan untuk menjelaskan peran citra merek memediasi pengaruh kredibilitas celebrity endorser terhadap loyalitas pelanggan sabun mandi merek Lifebuoy di Kota Denpasar. Penelitian ini dilakukan di Kota Denpasar dengan responden sebanyak 104 orang yang menggunakan sabun mandi merek Lifebuoy dengan menggunakan metode purposive sampling. Populasi yang digunakan dalam penelitian ini tidak terbatas karena ukuran penelitian yang besar. Pengumpulan data menggunakan penyebaran kuisioner melalui google form dengan menggunakan media sosial whatsapp. Hasil penelitian menemukan bahwa kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kredibilitas celebrity endorser berpengaruh positif dan signifikan terhadap loyalitas, citra merek berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan mampu memediasi secara signifikan pengaruh kredibilitas celebrity endorser terhadap loyalitas pelanggan. Implikasi dari penelitian ini adalah semakin baik kredibilitas celebrity endorser sabun mandi Lifebuoy, maka akan semakin baik citra merek yang dimiliki sabun mandi Lifebuoy. Dengan semakin baiknya citra merek, maka akan menjadi salah satu peran yang penting untuk meningkatkan loyalitas pelanggan sabun mandi Lifebuoy. Kata kunci: Citra merek; Kredibilitas Celebrity Endorser; Loyalitas Pelanggan.

Studies highlight particular concern about the work readiness of university graduates, which potentially leads to many undesirable outcomes, such as rising unemployment rates and low productivity levels in the workplace. This study aims to explore the differences between student organization and work experiences and further analyze student organization’s contribution to graduate’s work readiness. This research uses a qualitative approach with phenomenological methods, and the data is analyzed with thematic data analysis. Data were collected through interviews involving 15 recent graduates actively involved in student organizations and just starting their careers. The study also interviewed two more senior workers to serve as source triangulation, strengthening the validity of the collected data. The study found four key differences between student organizations and the world of work. These differences include primary orientation, feedback and reward system, hierarchical structure, and interaction experiences. The findings also indicate that student organization experiences enhance individual skill development, which later proves helpful in work life. In particular, student organizational experience significantly advances these skills: leadership, time management, self-confidence, problem-solving, integrity, critical thinking, communication, negotiation, teamwork, responsibility, and commitment. Additionally, the record of student organizational participation listed on curriculum vitae can be a valuable asset for recent graduates, enhancing their employment prospects.

Penelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision. Penelitian ini dilakukan di Kota Denpasar dengan ukuran sampel yang diambil sebanyak 120 responden dengan alat bantu kuesioner. Sampel ditentukan menggunakan metode non-probability sampling dengan teknik purposive sampling. Teknik analisis data yang digunakan adalah analisis jalur (path analysis), uji sobel, dan uji VAF. Hasil penelitian menunjukkan bahwa brand ambassador dan social media marketing berpengaruh positif dan signifikan terhadap purchase decision, brand ambassador dan social media marketing berpengaruh positif dan signifikan terhadap brand awareness, brand awareness berpengaruh positif dan signifikan terhadap purchase decision, dan brand awareness berpengaruh secara parsial dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision. Implikasi penelitian ini adalah MS Glow mampu untuk mempertahankan dan memperhatikan strategi yang dilakukan untuk membuat brand ambassador, social media marketing dan brand awareness produk MS Glow semakin baik guna meningkatkan purchase decision terhadap produk MS Glow. Dalam upaya meningkatkan purchase decision pelanggan, MS Glow diharapkan mampu mengoptimalkan brand ambassador dan social media marketing kepada pelanggan. Pengoptimalan strategi pemasaran yang lebih baik kepada pelanggan perlu dipertimbangkan guna menciptakan brand awareness pada diri pelanggan sehingga keinginan untuk melakukan purchase decision dapat terjadi. Kata kunci: Brand ambassador; Social media marketing; Brand awareness; Purchase decision

Penelitian ini memiliki tujuan untuk menguji dan menjelaskan peran emosi positif dalam memediasi pengaruh kualitas pelayanan terhadap niat pembelian kembali. Penelitian ini dilakukan di Kota Denpasar, dan subjeknya adalah orang-orang yang pernah membeli produk Fore Coffee sebelumnya. Ukuran sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan teknik non probability sampling, terutama metode purposive sampling. Data dikumpulkan melalui metode kuesioner, yang pengumpulannya dilakukan secara online maupun offline. Studi ini menggunakan analisis jalur untuk mengevaluasi pola hubungan antar variabel dan uji Sobel untuk menentukan peran variabel mediasi. Hasil analisis dan pembahasan penelitian ini menemukan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap niat pembelian kembali, kualitas pelayanan berpengaruh positif dan signifikan terhadap emosi positif, emosi positif berpengaruh positif dan signifikan terhadap niat pembelian kembali, dan emosi positif berpengaruh secara parsial dalam memediasi pengaruh kualitas pelayanan terhadap niat pembelian kembali. Fore Coffee diharapkan dapat meningkatkan kualitas pelayanan dan emosi positif untuk meningkatkan niat pembelian kembali pelanggan. Memberikan layanan dan penawaran yang lebih baik kepada pelanggan harus dipertimbangkan untuk menumbuhkan perasaan atau emosi yang positif pada pelanggan sehingga mereka ingin membeli kembali. Kata kunci : Kualitas Pelayanan; Emosi Positif; Niat Pembelian Kembali

AbstractAs a country with the biggest Muslim population in the world, Indonesia is a fascinating avenue to conduct studies about Muslim behavior, including in the workplace context. The present study focuses on exploring religiosity’s effect on Islamic work ethic (IWE). Using the 5th and the 7th waves of World Values Survey (WVS) data, in total this study processes 2474 Indonesian Muslim respondents’ data. Among the notable findings is that religiosity has a dynamic effect on IWE. Religiosity is found to positively and significantly influence IWE in the 5th wave (2006) but the significant influence is no longer found in the 7th wave (2018). The authors argue that globalization, secularism, and the new way Muslims learn their religion may be the source of these dynamics. While religiosity does not influence IWE in contemporary times, the authors propose national culture and macroeconomic factors as the prospective factors driving individuals’ IWE. The present study is arguably among the first studies to comprehensively explore IWE as a multidimensional construct, involving both micro (individual-as being represented by religiosity) and macro (societal) perspectives to bring about IWE’s discourses. Additionally, the time-series data this study employed also offer a rich discussion on how religiosity influences (or does not influence) individuals’ IWE.

AbstractAn empirical study was conducted with the aim of testing and analyzing the relationship between the variables of financial literacy, morality, organizational culture, and preventing financial mismanagement. The originality of this research lies in the integration of cultural factors in the organizational context and efforts to prevent financial mismanagement, which are rarely given the attention of researchers. Research design with survey techniques based on quantitative philosophy. The sample chosen to represent the population uses a proportionate random sampling technique. Data collection techniques using a structured questionnaire. Also, the collected data were analyzed using multiple linear regression models and moderation analysis. The results obtained from this study are based on the results of the analysis that financial literacy and morality have a significant effect on preventing financial mismanagement. Other empirical results find that organizational culture is able to moderate the relationship between financial literacy and morality towards preventing financial mismanagement. The contribution of this research is theoretically providing a theoretical phenomenon to the theory of reasoned action in terms of mismanagement behavior and the morale of government employees in the economic development sector of government. Practical contributions are given to village administration so that they consider the determinants of individual behavior in preventing financial mismanagement by increasing good organizational governance. The implication of this research is to provide a reference for village administration to reinforce rules to place more emphasis on individual and organizational behavioral factors.

This research identifies and measures hotel consumers' trust regarding the application of CHSE (clean, healthy, safety, and environmental sustainability) in three, four, and five-star hotels in Palembang during the COVID-19 pandemic. CHSE certification is a program from the Ministry of Tourism and Creative Economy of the Republic of Indonesia to increase consumer confidence in reusing hotel services. The study used direct observation techniques in restaurants and distributed questionnaires to respondents. This descriptive-analytic survey uses a questionnaire as a variable measurement scale. The research population is star hotel guests who have received CHSE certification, with a sample of 602 respondents. The study results show that respondents dominated by women, millennials, and generation Z, the choice of visiting 3-star and 4-star hotels, the purpose of visits to carry out tasks and attend events, while the phenomenon of staycation destinations began to grow during the pandemic by 17 percent. Concerning the CHSE, there was a 10.9 percent growth in confidence in implementing the CHSE with the opportunity for Covid-19 transmission. The seriousness of the implementation of CHSE has yet to meet consumers' perspectives, and only three of the thirteen indicators have met consumer expectations with an average value of 83 percent. In addition, there is a shift in consumer considerations in choosing hotels, from consumers sensitive to price and cleanliness factors. In contrast, the CHSE implementation factor has become a consideration of 51 percent of respondents.

Purpose – Building on the conservation of resources (COR) theory, this study aims to investigate employee empowerment’s moderation effect on the relationship of situational (job satisfaction, affective commitment) and dispositional (positive affectivity, emotional intelligence) variables toward the emotional exhaustion of service employees amidst the pandemic. Design/methodology/approach – In total, 288 service employees from various sectors in Indonesia participate as the study’s respondents. This study applies a two-stage structural equation modeling approach to test the hypotheses. Findings – The results show that employee empowerment moderates situational and dispositional variables differently. While employee empowerment significantly influences situational variables, a different situation is found on dispositional variables, that employee empowerment does not significantly influence these variables. This study’s findings portray the COR theory in practice and clarify the importance of employee empowerment for employees with particular attributions. Research limitations/implications – The present study bears four limitations: the cross-sectional design; no exploration of dispositional and situational variables’ antecedents; the findings are limited to the service workers; and lastly, this study only takes Indonesian samples. Practical implications – From a practical perspective, this study reveals which type of service employees are responsive to empowerment policy and which are prone to experience emotional exhaustion, particularly during a crisis. Social implications – By understanding what factors determine employee empowerment’s effectiveness, managers could maximize the impacts of their empowerment policies. Subsequently, it will create better service deliveries which might benefit the broader societal scope. Originality/value – This study contributes to both theoretical and practical understanding. Theoretically, this study adds and promotes using a categorical lens to examine the pattern of interactions between organizations and employees.

Sejak terjadinya pandemi Covid-19 pada akhir Januari 2020, Badan Penyelenggara Jaminan Sosial (BPJS) Kesehatan sebagai pembayar memiliki bagian penting dalam penanganan Covid-19, yaitu dengan melakukan proses verifikasi klaim kasus Covid-19 sedangkan pembiayaan dilakukan oleh Kementerian Kesehatan. Namun demikian, tidak menutup kemungkinan adanya pengalihan manfaat Covid-19 pada manfaat Jaminan Kesehatan Nasional (JKN) di masa endemi. Oleh karena itu, penelitian ini bertujuan untuk mengevaluasi layanan dan memperoleh rekomendasi kebijakan alih manfaat Covid-19. Penelitian kualitatif melalui focus grup discussion dilakukan pada bulan September 2021 bersama pengambil kebijakan, klinisi, penyintas Covid-19, dan BPJS kesehatan. Hasil dari studi kualitatif menunjukkan bahwa masih banyak kendala dalam proses layanan. Oleh karena itu perlu diatur dengan ketentuan regulasi pelayanan. Adapun terkait proses klaim, fasilitas kesehatan merasa kesulitan atas perubahan regulasi yang dinamis selama pandemi. BPJS kesehatan memerlukan kepastian kebijakan penetapan berakhirnya masa pandemi. Jika menjadi manfaat Covid-19 dialihkan kepada JKN pasca pandemi, maka sumber pembiayaan mungkin hanya dilakukan melalui konversi iuran saja namun juga ada opsi dana pendampingan dari pemerintah. Dari segi tarif perlu dilakukan perhitungan biaya sesuai paket manfaat yang telah disepakati melalui INA CBG. Diperlukan persiapan bertahap dan matang untuk pelaksanaan alih manfaat Covid-19 dalam manfaat JKN.

Starting in the early 1990s, Pakistan initiated a comprehensive program of deregulation and privatization. The program focused on deregulating the energy, finance, and banking sectors as well as privatization of hundreds of state-owned enterprises, finally broadening to increased opportunities for private sector firms in areas previously reserved for public sector firms such as airlines, ports, shipping, highways, and telecommunications. The deregulation and privatization programs succeeded in raising the real gross fixed capital formation in the private sector by 133% from 1991 to 2018. Yet, as a share of GDP, private investment in Pakistan has remained relatively stable at around 13% of national output, while public investment has remained around 2.8% of GDP. This paper investigates the debate on complementarity versus substitutability between public investment and private investment in Pakistan. A structural vector error correction model (SVECM) is estimated to examine how the relationship between public and private investment in Pakistan has evolved over time. Using the 'great ratio' of output and investment, a stationary long-term relationship between output, public and private investment is embedded in the modeling framework, and identification of the SVECM is achieved by decomposing structural innovations into those producing temporary and permanent effects on the system. Applying the empirical framework to data from the World Bank over the 1964-2019 period, it is shown that while public investment may crowd out private investment temporarily in the short run, its effects on output are positive both in the short run and in the long run. Economic growth is the most important source of growth in private investment, even as private investment itself does not appear to contribute to economic growth in a major way. These findings have important policy implications. First, policies that increase government spending on public capital are likely to enhance productivity and output growth in the short and long run. Moreover, this effect may more than offset the negative impact of debt-financed government consumption. Second, a full accounting of investment undertaken by Pakistan's military-owned (but privately listed) companies may correct for the potential underestimation of the positive effects of public investment on output and private investment. JEL Classifications: C32, E22, H54, O53 Keywords: Structural vector error correction model, crowding-in and crowding-out, public and private investment, Pakistan, INTRODUCTION A substantial amount of research has investigated the contribution of public investment to economic growth and to the productivity of private capital. Theoretically, increased government spending could raise interest [...]

Vitalik Buterin is the Co-Founder of Ethereum. Ethereum is a programmable blockchain hosting decentralized applications in finance, governance, gaming, and digital art, among others. Ethereum's native cryptocurrency, ether, follows bitcoin as the second most valuable cryptocurrency by market capitalization., Ethereum is sometimes referred to as 'the world's computer.' What does this mean in practice, and could you explain to our readers what Ethereum strives to be? The idea behind [...]

Gender quotas exist in a shockingly high number of countries. More than 130 nations have modified their constitutions, electoral laws, or party rules to specify a threshold of women to [...]

E-wallets are becoming a common means of payment, to replace paper-based instruments with server-based electronic money. This study aims to analyze the use of e-wallets in Indonesia based on an expanded Technological Acceptance Model (TAM), namely perceived usefulness, perceived security, and behavioral intention. The type of data used in this study is primary data, which was collected using an online Google form survey. The sample used in this study was determined by purposive sampling method and obtained 204 respondents, then the data was analyzed using Partial Least Square (PLS) with the SmartPLS 4.0 application. The results of this study found that perceived usefulness and perceived security have a significant effect on behavioral intention. And the behavioral intention mediation variable has a significant effect on actual e-wallet users where the majority of e-wallet users are women with an age range of

The research aims to examine the determinants that influence the decision to buy a smartphone. Several factors there are product quality, price, market, promotion were examined to prove the purchase decision and show the effects of the consumer decision in buying a Samsung Galaxy smartphone in Bandar Lampung city. This study uses questionnaire data of respondents. The analysis method in this study uses the Partial Least Square analysis method (PLS). The findings of this study reveal that the low level of purchase decisions Samsung Galaxy smartphones can be damaged by good product quality, more affordable prices for consumers, ease when making pre-orders in the marketplace and attractiveness as well as power promotion of brand ambassadors. Keywords: Purchase Decision, Product Quality, Price, Market, Promotion

Penelitian ini bertujuan untuk menguji hipotesis yang menerangkan hubungan antara variabel kinerja bisnis yang dipengaruhi orientasi pasar dan dimediasi oleh inovasi pada UMKM Songket di Kecamatan Sidemen Karangasem. Jumlah sampel pada penelitian ini berjumlah 64unit UMKM Songket di Kecamatan Sidemen Karangasem. Metode yang digunakan dalam penentuan sampel pada penelitian ini adalah teknik sampling jenuh (sensus). Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dan survei yang dilakukan dengan menyebarkan kuesioner. Penelitian ini menggunakan model persamaan struktural SEM (Structural Equation Model) berbasis PLS (Partial Least Square). Hasil penelitian menunjukkan orientasi pasar berpengaruh positif dan signifikan terhadap kinerja bisnis, orientasi pasar berpengaruh positif dan signifikan terhadap inovasi, inovasi berpengaruh positif dan signifikan terhadap kinerja bisnis dan Inovasi memediasi pengaruh orientasi pasar terhadap kinerja bisnis secara signifikan. Kata kunci: Orientasi pasar, Inovasi, Kinerja Bisnis, UMKM

Kinerja pemasaran merupakan ukuran prestasi yang diperoleh dari aktifitas proses pemasaran secara menyeluruh dari sebuah perusahaan atau organisasi. Tujuan dari penelitian ini menjelaskan pengaruh orientasi pasar terhadap kinerja pemasaran, menjelaskan pengaruh orientasi pasar terhadap keunggulan bersaing, menjelaskan pengaruh keunggulan bersaing terhadap kinerja pemasaran, menjelaskan peran keunggulan bersaing dalam memediasi pengaruh orientasi pasar terhadap kinerja pemasaran pada UKM Batu Bata di Desa Tulikup, Kecamatan Gianyar, Kabupaten Gianyar. Jumlah sampel sebanyak 70 dengan metode non probality sampling. Pengumpulan data melalui wawancara dan observasi. Teknik analisis yang digunakan adalah Path Analisis. Berdasarkan hasil analisis, Orientasi pasar berpengaruh positif terhadap kinerja pemasaran UKM Batu Bata di Desa Tulikup Gianyar, keunggulan bersaing berpengaruh positif terhadap kinerja pemasaran UKM Batu Bata di Desa Tulikup Gianyar serta keunggulan bersaing memediasi pengaruh orientasi pasar terhadap kinerja pemasaran UKM Batu Bata di Desa Tulikup Gianyar. Kata kunci: keunggulan bersaing, kinerja pemasaran, orientasi pasar

Purpose: The shift in the value of tradition/history impacts the structure of the built neighbourhood, such as changes in the residential area. It is both in terms of the environment and the building. Design/methodology/approach: This research is based on qualitative research. Findings: The historical value of a place/region is closely related to the traditional aspects that already exist and developed in that areaa. Every effort to preserve historical values and formal existence in a fostered neighbourhood does not impede economic develompent. Instead, they must be able to synergize, support each other, and be in line without sacrifing one or the other. It must also create a strong bond in development. So the conservation aspects is very relevant to be preserved in developing a fostered neighbourhood. Research limitations/imlications: The negative impact of ignorring more essential values on development can reduce the number or historic buildings and areas in most cities in Indonesia from year to year. As a results, development activities oriented towards economic growth can gradually eliminate historical traces, including a built neighbourhood. Practical implications: A historic building area can be interpreted as an area with a close relationship with something past life for moore than 50 years. It can be used collectively in buildings, settlements, and other public facilities. Paper type: Research paper

Purpose: Regional Original Income is revenue from local tax levies, regional levies, separated regional wealth management and other income. Restaurant tax and hotel tax are included in local taxes. Restaurants and hotels are potential sectors in increasing the effectiveness of tax revenues and their contributions can spur economic development in Palopo City. The purpose of this study was to determine the effectiveness and contribution of restaurant taxes and hotel taxes to PAD in Palopo City. The research was conducted at the Regional Revenue Service of Palopo City. Design/methodology/approach: The analytical method used is a descriptive method, namely analyzing the realization of restaurant tax and hotel tax realization data from 2016-2020. Findings: The results of the overall study The effectiveness of restaurant tax revenues and hotel taxes in 2016-2020 is very effective. Revenue from restaurant tax and hotel tax in 2016-2020 made a good contribution to PAD. Practical implications: The leadership of DISPENDA should be committed to the targets to be achieved every year, and strive to increase the contribution of restaurant taxes and hotel taxes to local revenues. Originality/value: The paper is original Paper type: Research paper

Munculnya isu pencemaran lingkungan menuntut masyarakat menjadi semakin pandai menentukan pilihannya dalam mengonsumsi produk-produk yang aman terhadap lingkungan. Persepsi konsumen yang ditimbulkan dari adanya kegiatan green marketing dianggap penting karena dapat meningkatkan citra dari suatu perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh green marketing terhadap purchase decision yang dimediasi oleh brand image. Penelitian dilakukan di Kota Denpasar dengan menggunakan produk AMDK Ades sebagai objek penelitian. Penelitian ini melibatkan 117 responden dengan metode purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang disebarkan melalui google forms. Adapun teknik analisis data yang digunakan dalam penelitian ini yaitu analisis jalur dan uji sobel. Hasil penelitian ini menunjukkan bahwa green marketing berpengaruh positif dan signifikan terhadap purchase decision. Green marketing berpengaruh positif dan signifikan terhadap brand image. Brand image berpengaruh positif dan signifikan terhadap purchase decision. Brand image mampu memediasi pengaruh green marketing terhadap purchase decision pada produk AMDK Ades di Kota Denpasar. Kata kunci : Green Marketing, Brand Image, Purchase Decision

The importance of religion in management studies is rising and is better appreciated nowadays. As one of the major acknowledged and one of the most misunderstood religions globally, Islam and all things related to Muslims in the workplace should also gain more attention from the management scholars to promote better understanding and mutual respect. This paper tries to answer the broad question of ‘what are the main themes of Islam in Human Resources Management (HRM) and Organizational Behavior (OB) discourses?’. The paper identifies three focal themes within the topic: current workplace circumstances for Muslims; Islamic religiosity from HRM and OB perspectives; and Islamic viewpoint of work. Through the narrative review approach, this paper establishes three contributions. The first contribution is to discuss the essential issues of Islam and Muslims in HRM and OB discourses. Second, this paper bridges the contemporary HRM-OB discourses and Islamic teachings. Third, this paper suggests possible discussion points for further advancement of Muslims in the workplace topic.

Until a couple months ago, the average American did not know of SolarWinds. Now, the technology company is the victim of one of the most serious cyberattacks in recent history. [...]

Perkembangan teknologi di era globalisasi ini sangat pesat. Social media marketing penting bagi strategi pemasaran. Social media marketing harus dilakukan dengan kreatif dan menarik untuk membentuk brand awareness sehingga dapat meningkatkan purchase intention. Studi ini bertujuan untuk menjelaskan peran brand awareness memediasi pengaruh social media marketing terhadap purchase intention. Obyek penelitian adalah produk Chatime di Kota Denpasar. Data dikumpulkan menggunakan kuisioner online dengan jumlah sampel sebanyak 120 responden. Metode penentuan sampel yang digunakan pada penelitian adalah non probability sampling yaitu teknik purposive sampling. Teknik analisis mengunakan analisis jalur (path analysis) dan uji sobel. Hasil penelitian ini menunjukan social media marketing berpengaruh positif dan signifikan terhadap purchase intention dan brand awareness; brand awareness berpengaruh positif dan signifikan terhadap purchase intention; brand awareness memediasi secara signifikan pengaruh social media marketing terhadap purchase intention. Perusahaan Chatime sebaiknya menambah fitur avatar, giveaway, quiz, voucher, fun fact dan bintang iklan, serta membuat iklan informatif dan iklan yang menarik seperti : pengunaan animasi, karakter, musik, dan gambar maupun font yang unik. Kata kunci: social media marketing, brand awareness, purchase intention

A simple multi-attribute decision-making method based on ranking of alternatives and attributes is proposed in this paper. The method ranks the alternatives with respect to each of the attributes based on the corresponding performance measures. Similarly, the ranks are assigned to the attributes based on their importance as perceived by the decision maker. The ranks assigned to the alternatives with respect to each of the attributes and the ranks assigned to the attributes are converted to appropriate weights and the final composite scores of the alternatives are computed using these weights. An interesting feature of the proposed method is that the qualitative attributes (i.e. the attributes expressed in linguistic terms) need not require the use of fuzzy logic. The proposed method is very simple and useful in situations of limited time availability, presence of qualitative attributes, imprecise/incomplete/partial data, and decision maker’s limited attention and capability to process the information. The proposed method is proved easier and better compared to the other widely used decision-making methods. The proposed method will be tested further on more realistic problems of the industrial environment and the results will be reported soon.

The average price of white pepper in the Bangka Belitung Islands Province from January 2007 to December 2016 was IDR 72,531 per kg on the producer market, IDR 80,622 per kg on the export market, and IDR 99,017 per kg on the world market. Based on the data, there is a large marketing margin between the producer market and the export market, IDR 8,091 per kg. While, the margin between the export market and the world market was IDR 18,395 per kg. The present research aims to analyze the transmission of white pepper prices in the Bangka Belitung Islands Province among the three markets. The Asymmetric Error Correction Model (AECM) was used as the model to analyze the transmission of white pepper prices in Bangka Belitung Island Province from producers to exporters, from producers to world market, and from exporters to world market. The transmission of white pepper prices from the three markets shows that in the short period it runs asymmetrically, whereas in the long period it runs symmetrically. Conversely, the transmission of white pepper prices from the world market to the exporters market runs symmetrically in the short term but it runs asymmetrically in the long term.

This research was conducted to find out the reasons why a manager commits fraud. Diamond fraud model was used in this research. Religiosity variables are used as intervening variables to determine the effect of religiosity in intervening fraudulent actions among managers of manufacturing companies in East JavaThe data analysis techniques used in this study were descriptive analysis and path analysis. The results of the analysis test in this study resulted in several conclusions, namely the Fraud diamond factor proved to have a significant effect on fraud (Fraud) committed by managers of manufacturing companies in East Java. Meanwhile, Fraud diamond (Incentive) factors proved to have no significant effect on fraud (Fraud) committed by managers of manufacturing companies in East Java. In addition, Religiosity was also not able to interfere strongly with the relationship between Fraud diamond on fraud (Fraud) committed by managers of manufacturing companies in East Java. In conclusion, this result of this research proves that the level of religiosity of a manager is not necessarily able to suppress fraud that is committed in the company.

The unemployment rate in Indonesia is a classic problem that continues to be reviewed. This study aims to determine the impact of gross domestic product, provincial minimum wage, and labor absorption investment. This research uses quantitative methods and panel data analysis, which is processed using eviews 10, conducted in six provinces in Java in 2013-2019. The study used secondary data from the central statistics agency: labor absorption data, gross regional domestic product, and the provincial minimum wage (UMP). At the same time, investment data obtained the value of domestic investment and foreign investment. The results showed that PDRB and investment had a positive effect on labor absorption. In contrast to these two variables, UMP negatively affects labor absorption. The results of this study are essential for policymakers on labor issues in Indonesia. The suggestion for the next research is to use a broader scope, namely Indonesia. Besides, it is necessary to distinguish the workforce into an educated workforce, a trained workforce, an uneducated workforce, and an untrained workforce.

WOM adalah bentuk komunikasi interpersonal diantara konsumen tentang pengalaman pribadi dengan produk atau perusahaan. survei pendahuluan yang dilakukan terhadap 20 orang konsumen yang pernah berbelanja di Miniso, diperoleh hasil bahwa 18 konsumen pernah melakukan promosi word of mouth. Penelitian ini dilakukan kepada konsumen produk Miniso di Kota Denpasar dengan 114 responden, menggunakan metode purposive sampling. Pengumpulan data dilakukan melalui kuesioner dan dianalisis dengan Path Analysis. Berdasarkan hasil analisis ditemukan bahwa brand image yang didominasi oleh indikator product image berpengaruh positif dan signifikan terhadap word of mouth. Brand Image yang didominasi oleh indikator product image berpengaruh positif dan signifikan terhadap customer satisfaction. Customer satisfaction yang didominasi oleh indikator kualitas produk secara positif dan signifikan memediasi pengaruh Brand Image terhadap Word of mouth. Hal ini mengimplikasikan bahwa Miniso perlu meningkatkan kualitas desain produk yang menarik, memberikan keunggulan-keunggulan dalam fasilitas, kenyamanan dan pelayanan sehingga terciptanya niat beli konsumen yang tinggi. Kata kunci : brand image, customer satisfaction, WOM

The purpose of this research is to determine the effect of religiosity and ethical orientation on the perception of creative accounting. The sampling technique used was purposive sampling technique. Students who participated as respondents were as many as 107 students from Universitas Negeri Yogyakarta and 249 students from Universitas Islam Indonesia who were then grouped based on criteria. The criteria used are already or are currently taking intermediate financial accounting 1 and intermediate financial accounting 2 courses, auditing courses, and business ethics courses. Based on the predetermined criteria, a sample of 202 students was obtained consisting of 98 Universitas Negeri Yogayakarta students and 104 Universitas Islam Indonesia students. The students involved in this study were given a questionnaire to fill in and the data obtained were analyzed using multiple regression methods. The results of this study indicate that there is an effect of religiosity on students’ ethical perceptions in creative accounting. The students with high religiosity will have perceptions that are more ethical on creative accounting. The results of the analysis also show that ethical orientation has an effect on creative accounting. This means that the higher the ethical orientation of students, the more ethical their perceptions of creative accounting are.

Promosi jabatan merupakan suatu perpindahan di dalam suatu organisasi dari satu posisi ke posisi lainnya yang melibatkan peningkatan upah maupun maupun status. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman kerja, prestasi kerja, dan loyalitas karyawan terhadap promosi jabatan. Penelitian dilakukan di Prime Plaza Hotel Sanur, dengan Simple Random Sampling, sebanyak 79 responden. Pengumpulan data melalui wawancara dan penyebaran kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pengalaman kerja berpengaruh positif dan signifikan terhadap promosi jabatan, prestasi kerja berpengaruh positif dan signifikan terhadap promosi jabatan, dan loyalitas karyawan berpengaruh positif dan signifikan terhadap promosi jabatan. Upaya meningkatkan promosi jabatan pada karyawan, pemimpin hendaknya mampu memberikan keadilan didalam memberikan promosi jabatan sehingga karyawan merasa bangga, nyaman, dan setia terhadap perusahaannya serta mampu membuat karyawan tersebut meningkatkan kinerjanya dan memperoleh pengalaman yang lebih banyak. Kata kunci : Loyalitas Karyawan, Pengalaman Kerja, Prestasi Kerja, Promosi Jabatan

Persaingan pasar sepatu olahraga di Indonesia semakin ketat, hal tersebut dikarenakan banyaknya produsen asing dan lokal yang berlomba memperluas pangsa pasarnya di Indonesia. Pentingnya memahami perilaku konsumen telah menjadi perhatian penting berbagai macam industri salah satunya yaitu industri sepatu olahraga futsal. Penelitian ini bertujuan untuk menjelaskan pengaruh brand image, product knowledge dan electronic word of mouth terhadap purchase intention pada produk sepatu Specs. Penelitian ini dilakukan di Kota Denpasar, menggunakan kuesioner secara online, dengan 120 responden. Penentuan sampel menggunakan purposive sampling. Teknik analisis yang digunakan adalah teknik analisis regresi linear berganda. Hasil penelitian menunjukan bahwa variabel brand image, product knowledge, electronic word of mouth secara parsial dan simultan berpengaruh positif dan signifikan terhadap purchase intention. Perusahaan sepatu Specs harus peningkatan dalam brand image, product knowledge dan electronic word of mouth sehingga purchase intention konsumen semakin meningkat. Kata kunci : brand image, product knowledge, electronic word of mouth, purchase intention

The waste management of agricultural commodities in traditional markets need serious attention as they remain because agricultural commodities usually pollute the streets and public spaces. This had a detrimental impact on both public health and traditional market image. By using the perspective of the Theory of Planned Behavior (TPB), the study was conducted to empirically examine the effects of attitudes, subjective norms, and perceived behavioral control (PBC) on the intention and behavior of separating waste in traditional markets. The research was conducted in a quantitative design. The sampling technique used was simple random sampling. A total of 210 agricultural commodity traders in traditional markets in Semarang was taken as sample in this study. The data was analyzed by using Structural Equation Modeling (SEM) with SmartPLS software. The results showed that attitudes, subjective norms, and PBC had significant effects on increasing intention in separating waste, which in turn would imply increasing the behavior in separating waste. The findings also report the mediating role of intention in strengthening the TPB constructs on behavior. This study emphasized the importance of establishing sustainable waste management and the connection between the behavior of waste management and to the adoption of a circular economy to make a more strategic impact to society and economy. Keywords: theory of planned behavior, agribusiness, waste management, traditional markets

Right as the scales of justice slowly began to tip in favor of the people, Colombia's counternarcotics practices have tilted back towards destruction and damage as it reconsiders the practice [...]

Tujuan penelitian ini adalah untuk menganalisis pengaruh service quality pada customer loyalty dengan customer delight sebagai variabel mediasi. Penelitian ini dilakukan di Gardin Bistro & Patisserie Seminyak Bali dengan teknik analisis data Path Analisis. Ukuran sampel yang didapat dengan menggunakan metode purposive sampling sebanyak 130 responden. Berdasarkan hasil analisis dapat dikemukakan bahwa Service quality berpengaruh positif dan signifikan terhadap customer loyalty, service quality berpengaruh positif dan signifikan terhadap customer delight, customer delight berpengaruh positif dan signifikan terhadap customer loyalty. Hasil penelitian juga menemukan customer delight memediasi pengaruh service quality terhadap customer loyalty secara positif dan signifikan. Gardin Bistro & Patisserie Seminyak Bali perlu melakukan peremajaan terhadap fasilitas-fasilitas yang disediakan dan memperbaiki tampilan staf dengan pengadaan pakaian kerja setiap tahunnya sehingga terkesan karyawan bersih dan rapi. Manajemen harus mengedukasi kembali setiap staf yang bekerja dengan memberikan training layanan sehingga mampu melayani konsumen lebih baik. Kata kunci : service quality, customer delight, customer loyalty

Tujuan penelitian ini untuk mengetahui perilaku di Kota Denpasar menggunakan jasa GoCar. Penelitian ini dilakukan di Kota Denpasar. Metode pengumpulan data menggunakan survey dengan kuesioner dan Teknik analisis data dalam penelitian ini menggunakan Teknik analisis regresi linier berganda. Hasil penelitian ini diperoleh bahwa PerceivedValue, PerceivedRisk dan Perceived Quality memiliki pengaruh positif dan signifikan terhadap niat pemakaian jasa layanan GoCar. Perceived Price dan Advertising berpengaruh positif dan signifikan terhadap niat pemakaian jasa layanan GoCar. Sikap Konsumen memiliki pengaruh yang positif dan signifikan terhadap niat pemakaian jasa layanan GoCar. Perusahaan GoJek dalam hal ini GoCar hendaknya mulai meningkatkan brand awareness dari produknya dan mulai mengedukasi calon konsumen bahwa produk GoCar aman di gunakan. Kata kunci: sikap konsumen, jasa, layanan, perceived value

The aims of this study is to evaluate the implementation and regulations and legal policies regarding the "Getting Zero To HALINAR" program in The Correctional Institutions (LAPAS) of Class 1 Cipinang Jakarta and the HRM approach are used as treatments to realize zero halinar as one of the conditions required for the implementation of Vision Vision and Correctional Mission The existence of the program has not yet had a positive impact in fostering inmates proven to still be the abuse of the use of mobile phones, extortion and narcotics so that it raises illegal costs (extortion) .This study uses a qualitative approach, a policy evaluation research method. interviews, observations, and literature studies Analysis carried out by following the path determined in the difference evaluation model - DEM The evaluation results of the implementation of the program are relatively effective although they have not yet reached their ideal goals as the Director Circular Correctional Number: PAS-54.PK.01.04.01 of 2013 concerning the program to get zero for halinar. Based on primary data, there were still some problems found in almost every aspect evaluated. Therefore, researchers offer a number of recommendations including increasing integrity by internalizing the contents of the Getting Zero to Halinar program to Officers / Employees / Officers and prisoners in each LAPAS in order to improve HR competencies through education and training, increasing mutual trust in institutions to reduce or eliminate negative excesses from the sectoral egos of each party, strengthening the Employee Internal Control System - SPIP in Cipinang Class IA Laps by ensuring that the working mechanism of the SPIP team at LAPAS runs as it should, and periodic (2 years) evaluation and follow-up evaluation plans .

The purpose of this study is to know the impact of financial inclusion on public financial services education through financial technology. This research was conducted in Sleman Regency because the area was quite large in Yogyakarta, and was ranked third. This type of research is quantitative research. Data collection methods used are questionnaires and literature studies. Data analyses used in this study are the validity test, reliability test, descriptive statistical test, and SEM (Structural Equation Modeling) analysis test. The results of this study found that financial inclusion has been proven to have no impact on public financial services education. However, financial inclusion has proven to have a significant impact on financial technology in Sleman Regency in 2018. In addition, financial inclusion through financial technology has also proven to have a positive impact on public financial service education in Sleman Regency in 2018.

Chili is classified as a commodity with high economic value and intensive labor absorption. The needs of farmworkerswere usuallygiven from labor in the household and labor outside the household of farmers by different distributions. The research aims to measure the utilization and distribution of labor in the cultivation of chili,determine the factors affecting the working time allocation of the labor in chili cultivation, and measure the feasibility of chili-based on labor productivity. This research was conducted in the Pakem District in Sleman D.I. Yogyakarta. The number of respondents selected in this study was 60 farmers. Thedesign of the study is descriptive analysis, use the Cobb-Douglas analysis functions and the analysis of the labor productivity index. The results showed that the allocation of working time on the farm was 49.70 HKP. Land factors and real wages are positively influential, while the education factor negatively affects the time of labor in the household. Chili cultivated in the Pakem District is feasible based on the productivity index. The Labor productivity index value is 2.81.

The purpose of this study was to develop a theory of planned behavior (TPB) that explains the intentions of Generation Z farmers using self-efficacy variables. The population of this study is Gen Z from Bali. The sample size used was 210 with the planned sampling method. The analysis technique used is path analysis by SEM-PLS. Results showed that attitudes did not affect willingness to farm. Subjective norms and PBC had a positive and significant effect on intention to become a farmer, attitudes, and self-efficacy between subjective norms and PBC. and it made a big impression. , and self-efficacy can act as mediators of attitudes, subjective norms, and the impact PBC has on their intent to become a Gen Z farmer in Bali. It is therefore important that government, educational institutions and parents understand that farming is a good career, the more self-efficacy a person has towards farming, the easier it is for someone to get into it Enter Farming Farmer So You Can Encouraged Gen Z have big intentions to become farmers. Likewise, the availability of land and farming skills must find a solution so that they continue to improve in order to increase the intention to become a farmer in the Z generation. Keywords: attitude, subjective norm, PBC, self-efficacy, intention to become a farmer

Salah satu amanah dari Undang-Undang No. 40 Tahun 2004 tentang Sistem Jaminan Sosial Nasional (SJSN) adalah adanya pelayanan medis dan non-medis yang sama, tidak ada perbedaan, dalam rangka mencapai keadilan sosial. Dalam Program Jaminan Kesehatan Nasional (JKN), keadilan ini diterjemahkan sebagai pelayanan kelas standar rawat inap untuk menggantikan tingkatan fasilitas akomodasi rawat inap yang saat ini berlaku. Memasuki tahun keempat implementasi Program JKN, amanah ini masih belum dapat terwujud. Untuk itu, studi ini berupaya menganalisis kemungkinan penerapan kelas standar rawat inap, termasuk menghitung ketersediaan tempat tidur di Indonesia untuk mendukung penerapan tersebut. Studi ini menggunakan mixed method di mana studi kuantitatif dilakukan melalui metode survei terhadap 520 responden peserta JKN yang pernah mendapatkan pelayanan rawat inap di rumah sakit. Studi kualitatif dilakukan melalui wawancara dan diskusi terarah pada pembuat kebijakan Program JKN. Hasil studi menunjukkan bahwa seluruh responden studi dari peserta maupun pembuat kebijakan mendukung penerapan kelas standar rawat inap dengan preferensi yang beragam. Meskipun demikian, disepakati bahwa diperlukan waktu setidaknya 5 tahun untuk memastikan penerapan kelas standar rawat inap dapat dilaksanakan dengan baik. Rumah sakit khususnya membutuhkan waktu untuk mempersiapkan sarana dan prasarana agar sesuai dengan ketentuan kelas standar rawat inap. Studi ini merekomendasikan kepada seluruh pemangku kepentingan untuk mendukung kebijakan kelas standar rawat inap. Tenggat waktu penerapan kelas standar rawat inap pada dokumen Peta Jalan Jaminan Kesehatan perlu direvisi, dilengkapi dengan beberapa regulasi tambahan dan sosialisasi yang intensif.

This study aims to analyze the effect of brand attitude and brand image on brand preference through mediating brand equity. The data collection technique used was a survey through a questionnaire given to respondents. The population determined in this study is people who have visited the City of Jember. The samples taken in this study were 130 people. The data analysis technique used is Partial Least Square (PLS) using SmartPLS 2.0 software. This study provides several results, among others: 1) The attitude of influencing the brand does not have a significant positive effect on brand preference; 2) Brand image has a significant positive effect on brand preference; 3) The attitude of influencing the brand has a significant positive effect on brand equity; 4) Brand image has a significant positive effect on brand equity; 5) Brand equity has no significant positive effect on brand preference; 6) The attitude of influencing the brand indirectly has no significant positive effect on brand preference through brand equity; 7) Brand image indirectly has a significant positive effect on brand preference through brand equity.

Research publications on management of places of worship (POW) as profitable and sustainable tourism objects are very rare in Indonesia. This research was inspired by the high number of tourists who visited the POW such as Pura Tanah Lot, Pura Ulundanu and Pura Uluwatu. These Pura (temples) are always in the top ten tourism objects in Bali, based on the number of tourists visiting. The high number of tourists visiting the POW have an impact on the welfare of the communities around the object, the environmental conditions, and the sustainability of the object. This article aims to determine the main factors which result in a profitable and sustainable POW. The respondents are the tourists who visit the POW of Tanah Lot Temple, Ulundanu Temple and Uluwatu Temple. This research used observations, interviews, questionnaires, and documentation to collect data and the descriptive statistics and factor analysis to analyze the data. The results of this research indicate that there are four (4) main factors that shape the success of the POW as profitable and sustainable tourism objects. The four main factors are: Factors of Amenities, which consist of: parking area, public market/shopping area for souvenirs, accommodation (hotel), restaurant, rest room/public toilet, ticket booth, ticket check point, information center and cleanliness of the POW. Factors of Attraction, which consist of: main attractions (uniqueness), panorama and natural beauty, cultural attractions, and traditional handicraft. Factors of Ancillary/tourism organization, which consists of: the organization of POW, professional tourism organization and money changer. The last factor is Factors of Accessibility which consists of: access to the POW, transportation traffic to the POW, location of POW, and the information of the POW as the tourism object. The recommendation from this research is if the POW want to be a profitable and sustainable tourism object, these four factors should be considered as strong recommendations to implement. Keyword: Profitable, sustainable, POW and tourism object.

Kemampuan komunikasi merupakan salah satu kunci keberhasilan lulusan dalam memasuki dunia kerja. Penyiapan program kurikuler untuk mengembangkan keterampilan komunikasi mahasiswa haruslah berangkat dari analisis kebutuhan pasar kerja. Penelitian ini bermaksud mengidentifikasi atribut-atribut keterampilan komunikasi yang diperlukan oleh pasar kerja bidang akuntansi. Penelitian dilakukan dengan menganalisis isi iklan lowongan kerja, terutama terkait atribut-atribut keterampilan komunikasi yang menjadi persyaratan dalam iklan lowongan kerja. Sumber utama data penelitian adalah iklan lowongan kerja yang dimuat pada media on-line atau iklan lowongan kerja on-line dalam kurun waktu Maret 2018–Juni 2018. Jumlah iklan lowongan kerja yang dianalisis selama periode penelitian mencapai 200 iklan. Terdapat sebanyak 148 kata, gabungan kata atau frasa keterampilan komunikasi yang berhasil diidentifikasi, dengan jumlah frekuensi kemunculan mencapai 286 kali. Verbal and written communication skills, emotion self-control, interpersonal skills, providing performance feedback, initiating open discussion, providing motivation, convincing presentations, dan being a change catalyst merupakan kata-kata kunci keterampilan komunikasi yang kemunculannya lebih dari sepuluh kali. Sebagian besar dari atribut-atribut tersebut termasuk dalam kelompok keterampilan komunikasi interpersonal.