1. Online Shopping During Covid 19 Pandemic: The Students' Perception in Malaysia
- Author
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Chelvarayan, Anushia, Yi, Chan Xin, and Fern, Yeo Sook
- Subjects
Students -- Social aspects ,Epidemics -- Malaysia ,Electronic commerce -- Social aspects ,Marketing research -- Social aspects ,Internet -- Social aspects ,Information management -- Social aspects ,Electronic commerce ,Information accessibility ,Internet ,Business - Abstract
Purpose: This research is looking at the variables influencing students' insights of online purchasing during the COVID-19 pandemic. The city's lockdown and commercial centre closures during COVID-19 impacted daily life, business, and activities. Today, online business is a powerful method to reduce physical business activities. In this pandemic, many people choose to use online shopping to buying their goods. E-commerce is slowly changing every one of us, and online shopping has gradually become a mass consumption model, permeating all social strata. Hence, it is of practical implication to analyse the determining factors of online shopping behaviour. This study on perceived ease of used, perceived usefulness, reduced time, convenient, security and privacy, are the main factors in affecting students' perception of online shopping during Covid-19 pandemic. The theoretical underpinnings of this study are the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). Based on the literature, a self-administered questionnaire was created. Additionally, 200 respondents from Malaysian institutions of higher learning participated in the study's conclusion. According to this study, the information gathered is extremely valuable and beneficial to students, academics, researchers, educational institutions, commercial companies, and the public sector. Design/methodology/approach: A cross sectional study was used performing the research over the course of six months. 200 respondents were surveyed online for data, which was then evaluated using SPSS. Findings: The outcome of this study proves that students' perceptions of online buying during the COVID-19 epidemic are influenced by convenience, time savings, security, and privacy. However, throughout the COVID-19 epidemic, students' perceptions of perceived utility and perceived ease of use are unaffected. Originality/value: Aims to recognise and test the components that influence students' opinions of internet buying during the Covid-19 epidemic. Convenience, perceived simplicity of use, perceived usefulness, saved time, security, and privacy are among the variables. Students who are doing their tertiary education in Malaysia participated in the survey as repondents. Keywords: Online shopping, perception, Covid-19, perceived ease of use, perceived usefulness, reduced time, convenience, security and privacy, Introduction Nowadays most of the nations around the world are suffering from the Covid-19 pandemic. Covid-19 is affecting many countries globally (WHO, 2020). Covid-19 is a virus that may transmit [...]
- Published
- 2023