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Las webs constituyen una herramienta para que las bodegas puedan alcanzar más fácilmente sus objetivos de negocio. Se analiza si las bodegas utilizan esta herramienta y, en caso afirmativo, se investiga el papel que desempeña en su estrategia de marketing teniendo en cuenta las orientaciones establecidas en la literatura. Se observa una alta tasa de existencia de webs, pero el análisis de contenido muestra que la orientación más básica (proporcionar información) es la predominante; seguido de la comunicación interactiva, siendo la orientación transaccional la que muestra una escasa presencia. Websites are a tool for wineries to achieve their business objectives more easily. It is analysed whether the wineries use this tool and, if so, the role it plays in their marketing strategy is investigated, taking into account the guidelines established in the literature. There is a high rate of websites, but content analysis shows that the most basic orientation (providing information) is predominant; followed by interactive communication, with transactional orientation showing little presence.

Small-scale farmers contribute between 50 and 70 percent of the global food supply; however, in rural areas, small-scale farmers who own factors of production, ineffectively use information in their agribusiness and have inadequate information for decision making as a result of the digital divide and information asymmetry in the agricultural sector. Such phenomena can be attributable to the lack of the application of an information orientation (IO) model in the field of agricultural information management under a developing country context. This paper identified issues on information technology (IT) for agricultural development in rural northern Thailand and explored the agribusiness performance of small-scale farmers' community enterprises based on their IT capabilities. In-depth interviews with 15 experts and focus group discussion with 55 small-scale farmers in rural northern Thailand were employed in this study. By evaluating three IO capabilities of small-scale farmers' community enterprises, the results revealed that they possess a low-to-medium level of information behavior and values (IBV), a low level of information management practices (IMP), and a low level of information technology practices (ITP). The IO study sheds light on the actual issues of the IT capabilities of small-scale farmers' community enterprises that have been ignored in rural Thailand for a long time. The results suggest that there is ability to: (1) develop their agribusiness acumen; (2) detect and identify relevant information; (3) dynamically seek and respond to the changes in their competitive environment; (4) effectively manage their information over the life cycle of information use; and (5) proactively share information and knowledge with peers, local elites, experts, and government officials without language barriers. Achieving these outputs will be the key success factors in leveraging Thai agriculture in rural areas. The work calls for a bold new role for IT in agricultural development with the development of rural areas beyond being merely techno-centric but rather incorporating a human-centric element.

Enterprise resource planning (ERP) is an IT system that supports the business functions that firms adopt to gain advantages and development possibilities. However, some firms do not show positive financial performance after implementing ERP. Why is this the case? An ERP is an information system (IS) that brings about radical changes within organizations, changing both the IS environment and overall corporate business process, which may cause resistance from the organization&rsquo, s members. Thus, change management is crucial, in operating a successful ERP, to addressing organizational changes after the adoption of ERP. The objective of this study was to examine the influence that the depth of business process reengineering (BPR) and change management have on ERP performances. To this end, KOSPI companies with more than a year of experience using ERP were analyzed using the structural equation method. This study confirmed mutual relationships between ERP success factors and its performance. In future research, it would be helpful to determine if companies with higher IT performances actually have better financial results.