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INSTITUTIONAL FOR DAIRY CATTLE FARMING CLUSTER IN MALANG REGENCY. Institutional farmers become one of the ideal facilities to empower dairy farmers. The strategy considered effective in developing dairy cattle agribusiness is through a cluster-based regional institutional approach. This study aims to identify the institutional profile of the dairy farming cluster cluster in Malang Regency. The study was conducted in November 2019 with survey methods in Ngantang and Kasembon Subdistricts which are the centers of dairy cattle population in Malang Regency. Research respondents were dairy farmers, administrators of the Farmers Group and the Association of Farmers Groups, KUB, KUD, and institutions related to dairy cattle agribusiness in Ngantang and Kasembon Districts. The institution of dairy farming is an agribusiness industry cluster consisting of five subsystems, namely: (1) upstream institutions, namely breeding companies, feed and drug companies, equipment industries, and others; (2) farming institutions, namely Farmers Group and the Association of Farmers Groups; (3) downstream institutions, namely dairy cooperatives, KUB and KUD; and (4) marketing institutions managed by cooperatives, namely farmers, primary cooperatives, secondary cooperatives, milk processing industry (MPI), wholesalers, retailers and consumers, and non-cooperative channels, namely MPI, distributors, exporters.

This study aims to determine customer satisfaction on probiotic products plus Biofarm, the main factors of customer satisfaction on probiotic products plus Biofarm, and to determine customer attitudes towards the attributes of probiotic products plus Biofarm in Malang Regency. This research was conducted in Malang Regency in November until December 2019. This study used a survey method with descriptive data analysis, Fishbein analysis, Importance and Performance Analysis (IPA), and Customer Satisfaction Index (CSI). The researchers analyze the data using Microsoft Excel 2010. The results of this study indicate that customer attitudes toward Biofarm products are quite good. However, customers are less amenable to the ease of obtaining products, and the prices are considered expensive. Customer satisfaction level starts with product attributes, product qualifications, product quality, product promotion, product prices, and the ease of obtaining products. The customer attitude towards Biofarm products' attributes can be seen from the value of customer satisfaction, in which 58.6913% show a positive response.

Organic farming is a new way to increase agricultural production, food security, human and environment health, and empower farmers. This study aims to: (1) Analyze farmers' knowledge of organic farming systems, and (2) Analyze farmer's assessment of organic farming practices. The research was conducted by a survey method on 70 farmer members of Mandiri Farmers Group in Lombok Kulon Village, the location of organic rice farming pilot project in Bondowoso Regency. Farmers' knowledge of organic farming systems shows: (1) 88.57% of farmers know that agricultural land must be converted from non-organic to organic without contamination of synthetic chemicals for 2-3 years; (2) 98.57% of farmers know that organic farming uses organic fertilizer; (3) 72.86% farmers know that organic farming uses natural variety seeds, not genetically modified seeds; (4) 92.86% of farmers know that pest and disease control using organic pesticides; and (5) 87.14% of farmers know that irrigated water and land for organic farming should be separated from conventional farming. Farmers' assessment of the complexity of organic farming practices shows: (1) Agricultural land which should be converted from non-organic soil to organic one without polluted synthetic chemicals for 2-3 years is considered long time by 44.29% and very long by 24.29% farmers; (2) The use of organic fertilizer is considered easy by 50% of farmers; (3) As many as 50% of all farmers stated that the price of organic seeds is not different from the seeds used by conventional farmers; (4) Control of plant pests and diseases by using organic pesticides is considered more difficult than the control of plant pests and diseases by using synthetic chemical pesticides by 47.14% of farmers; and (5) A total of 55.71% of farmers find it difficult and very difficult to separate land and irrigation sources from conventional farming. The results conclude that although most farmers already have knowledge of organic farming systems, there is still difficulty in organic farming practices. This is one of the strong reasons why organic farming practices are not widely adopted by farmers.

Competition among businesses in agricultural sectors keeps growing along the time; needs and interests of customers are the key determiners of designing and improving products. This current research aimed at investigating customer satisfaction level on bio-farm product particularly among agricultural product customers. The locations of this research were in Malang Regency, Malang City, and Batu City. Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI) were employed to analyze the data. It has been revealed that the customer satisfaction has been shown to be 73.88%. The correlation between importance and customers’ satisfaction has shown that the price and packaging are of low priority; whereas, the product’s benefit, information, and content are salient for customers. Those three potential aspects are to be retained by businessmen and companies.