1. The link between corporate and business strategy.
- Author
-
Andrişan, Gabriela and Modreanu, Andra
- Subjects
BUSINESS planning ,LITERATURE reviews ,CORPORATIONS ,STRATEGIC planning ,COMMUNICATION styles - Abstract
Corporations, according to available strategy literature, have developed a distinct top-to-bottom style of communication. This has made it harder for companies to build a feasible strategic path that will result in success. We have only seen more open internal communication in the last few decades, which has resulted in an increase in efficiency. As a result, establishing the optimal strategic plan for achieving the objectives and goals requires a delicate balancing act between the corporation's and businesses' strategic objectives. The article suggests to define this same association between corporate and business strategies in order to obtain a good understanding of what needs to be done to ensure greater success. The existing literature review aided in the development of a more complete understanding of the topic, while still leaving possibilities for extra research. [ABSTRACT FROM AUTHOR]
- Published
- 2021