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4 results on '"Bergmann, Joy"'

1. Category Winner Profiles: Monsanto

Author

Bergmann, Joy

Subjects
Monsanto Industrial Chemicals Co. -- Marketing, Industrial equipment and supplies industry -- Marketing, Pesticides industry -- Marketing, Herbicides -- Marketing, Chemical industry -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Marketing
Abstract

Foregoing splashy graphics, Monsanto.com offers an inviting, informational site that opens without sluggishness. The approach has enabled the site to more than quadruple its visitor volume to 3 million annually, [...]

Published
2000

2. Category Winner Profiles: General Electric Co

Author

Bergmann, Joy

Subjects
General Electric Co. -- Product information -- Services, Conglomerate corporations -- Product information, Internet -- Services -- Product information, Advertising, marketing and public relations, Business, Internet, Product information, Services
Abstract

Pam Wickman had an ambitious goal when she signed on in 1999 as manager of e-business communications for General Electric Co.: Meet the needs of a million unique visitors a [...]

Published
2000

3. Category Winner Profiles: Eastman Chemical Co

Author

Bergmann, Joy

Subjects
Eastman Chemical Co. -- Marketing, Pesticides industry -- Marketing, Herbicides -- Marketing, Chemical industry -- Marketing, Chemicals -- Marketing, Advertising, marketing and public relations, Business, Company marketing practices, Marketing
Abstract

Eastman Chemical Co., in Kingsport, Tenn., is hoping to get a reaction from its customer service-focused Web site. By fourth quarter of this year, said Regg Bonnevie, director-global e-business programs, [...]

Published
2000

4. Category Winner Profiles: Baxter Healthcare Corp

Author

Bergmann, Joy

Subjects
Baxter Healthcare Corp. -- Planning -- Marketing, Drugs -- Planning -- Marketing, Pharmaceutical industry -- Marketing -- Planning, Advertising, marketing and public relations, Business, Company marketing practices, Company business planning, Planning, Marketing
Abstract

Baxter Healthcare Corp. envisions revolutionary advancements in health care, thanks to Internet technology. The Deerfield, Ill., manufacturer of medical supplies and equipment is leading the charge under its banner of [...]

Published
2000

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