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The aim of the article is to highlight possible ways to improve the activities of transport and forwarding enterprises in the context of the development of information technology. In the course of the study, it was found that in the scientific sphere there is an active coverage of the introduction of information and innovative technologies in the field of transport and forwarding activities and it is emphasized that the dynamic and rapidly changing environment requires additional and constant updating in accordance with the latest trends. It is determined that the basis for the development of transport and forwarding activities is the growth of international trade and the expansion of the e-commerce industry around the world. The structure of export-import operations of Ukraine for 2023 is presented and it is noted that, in accordance with the current legislation of Ukraine, forwarding services are provided to the client for export, import, transit, as well as for domestic transportation through the territory of Ukraine. The services that can be provided by transport and forwarding enterprises are directly allocated, and the specifics of their activities are described. International organizations (UNCTАD, FIATA) are presented, which were among the first in the market to focus on the importance of introducing information technology in order to create a single international data exchange system for all participants in the transport and logistics market. The advantages of creating a single information space and digitalization of business processes of transport and forwarding enterprises are indicated. The latest trends in the international freight transportation market, which have simplified the procedures for issuing transport and accompanying documents due to their digitalization, are highlighted. The directions of use of blockchain technologies in the field of management of transport and forwarding enterprises are considered. It is determined that today not all enterprises are ready for the introduction of modern information technologies, which is caused by the outdated management culture, technological barriers, etc.

The paradigm shift within the administrative framework of domestic higher education institutions (universities) towards marketing management necessitates the incorporation of innovative methodologies in relation to their positioning, branding, and brand communications. Consequently, there exists merit in scrutinizing and assimilating the progressive experiences of leading European universities within the realm of their brand communications. The article presents the results of analysis of universities' branding activities in a qualitative case study of ten EU universities, which occupy leading positions in the Shanghai Academic International Ranking of Universities. An examination of the preceding decade reveals discernible qualitative transformations in the modalities through which universities articulate their inherent values. In the initial years of the second decade of the 21st century, preeminent values encompassed excellence (or quality), social justice (or diversity), third mission (or outreach), academic orientation, community (or collaboration), internationalization, and performance measurement (or evaluation) (Mampaey, Huisman, and Seeber (2015). These values were extensively disseminated by universities as part of their brand communications. Emergent values observable in the contemporary brand communications of leading EU universities include: аutonomy, academic freedom, innovative mindset, creation of an innovative ecosystem, marketization of research, ethics and academic integrity, sustainable and сlimate-friendly organization, make a difference approach, impact, openness, courageousness, effectiveness, solution-oriented thinking, life-long partnership, сreation the environment, society confidence, brand development, creativity, cultural influence. An evolution in brand communication strategies of EU universities has been discerned. While the early years of the second decade of the 21st century witnessed a notable convergence in these strategies among leading universities, accompanied by “mimic” strategies by less competitive institutions, the current trend reflects a divergence in these approaches. This differentiation is evidently driven by the distinctive characteristics inherent to each university, a strategic vision for future development, and a proactive inclination to establish a distinct and clearly differentiated position within the competitive landscape.

This research utilizes intellectual data analysis to deepen insights into educational dynamics by examining university professors' behavioral responses to education management amidst socioeconomic uncertainty. The study applied sophisticated regression and cluster analysis tools to sociological survey data, focusing on professors' attitudes toward distance education. The survey assessed perceptions of its advantages and disadvantages, aiming to uncover factors influencing professors' inclinations toward this mode of teaching. Results revealed six distinct behavioral "profiles" or clusters of professors, each with unique responses to distance education. These insights guide recommendations for educational policy priorities aimed at addressing weaknesses in education management. Key strategies proposed include forming databases of behavioral responses and employing algorithms for deep intellectual analysis. Such measures intend to align educational practices with the values, welfare needs, and communication preferences of the scholarly community, thereby enhancing their propensity for distance education. The study concludes that a higher level of academic engagement in distance education can be achieved by tailoring educational strategies to the specific needs and values of different professor groups. This approach promises to improve the effectiveness of education management and the overall quality of education, benefiting both professors and students by creating a more supportive and effective teaching environment.

Pada era revolusi industri 4.0 munculnya persoalan mahasiswa yang sudah lulus belum memiliki pekerjaan tetap. Persaingan dalam mencari pekerjaan saat ini, dapat dilihat dari adanya ketimpangan yang terjadi akibat tingginya angka pengangguran, maka solusi permasalahan tersebut yaitu berwirausaha. Penelitian ini bertujuan untuk mengetahui peran efikasi diri kewirausahaan memediasi pengaruh motivasi kewirausahaan terhadap niat berwirausaha yang dilakukan di Fakultas Ekonomi dan Bisnis Universitas Udayana. Landasan teori yang digunakan adalah theory of planned behavior. Populasi yang digunakan sebanyak 213 orang dengan menggunakan teknik purposive sampling. Teknik analisis yang digunakan adalah analisis statistik deskriptif dan structural equation modeling SEM PLS. Hasil penelitian menunjukkan bahwa motivasi kewirausahaan berpengaruh positif signifikan terhadap niat berwirausaha. Motivasi kewirausahaan berpengaruh positif signifikan terhadap efikasi diri kewirausahaan. Efikasi diri kewirausahaan berpengaruh positif dan signifikan terhadap niat berwirausaha. Efikasi diri kewirausahaan memediasi secara parsial komplementer pengaruh motivasi kewirausahaan terhadap niat berwirausaha. Hasil penelitian ini mendukung theory of planned dan dapat menjadi bahan pertimbangan dan masukan bagi Fakultas Ekonomi dan Bisnis Universitas Udayana. Kata kunci: Efikasi Diri Kewirausahaan; Motivasi Kewirausahaan; Niat Berwirausaha.

Abstract Motivated by the unique opportunity that a crisis period provides for capturing and reassessing specific entrepreneurial behaviors, this paper takes on the debate about the entrepreneurial attributes of informal ventures “IVent” and their endeavor to formalize. In doing so, Cronbach’s alpha rationales and contingency analysis are applied to quantitative data from street vendors of the main markets of Cameroon to investigate informal entrepreneurial behavioral dynamics and their impact on a hypothetical willingness for change during the COVID-19 pandemic. It was uncovered that IVent have activated entrepreneurial attributes of resilience, intention and orientation. Also, specific composites or variables of entrepreneurial orientation and resilience have been found more supportive of IVent’s endeavor to formalize than others. The novelties in that regard are: (1) While most of the variables related to the composite of innovativeness reinforce the desire to formalize, the variable of “routine” plays a hindering role. (2) The composite of proactiveness is not significantly related to the willingness to formalize. (3) The composite of risk-taking has proven significant to IVent’s transformation aims. And (4) contrary to all other variables of the attribute of resilience and self-efficacy, the variable of behavior control appears to hamper the aim to move out of the shadows. It is argued that facilitating Ivent’s dynamics and aspiration to formalize necessitates policymakers to advance policies that support the development of the uncovered determining composites. Furthermore, academia should undertake an extensive investigation into the role that the captured non-significant variables, attributes, and composites may play in fostering IVent's shadowed business lifecycle. Graphical abstract

This study examines how profitability, leverage and intensity of capital impact tax avoidance and considers firm size as a moderating factor. It focuses on LQ45 companies listed on the Indonesia Stock Exchange from 2019 to 2022. The research method uses moderated regression analysis with quantitative data, analyzed by Eviews12 software. The selection of samples for this research was purposive sampling, utilizing the criteria acquired from 26 companies. The results indicate that profitability has an effect on tax avoidance. Leverage has an effect to tax avoidance. Capital intensity does not affect tax avoidance. Firm size strengthens the influence of profitability and leverage, but weakens capital intensity on tax avoidance.

El estrés laboral es un fenómeno frecuente en la sociedad actual que afecta la salud física y mental de los empleados, así como al clima organizacional, del cual debe formar parte de la agenda de salud pública. El objetivo del estudio: identificar la relación que existe entre el estrés y el desempeño laboral de los colaboradores administrativos en Puno, Perú. Se empleó el paradigma cuantitativo de carácter prospectivo, observacional, descriptivo y analítico, donde se aplicó una encuesta validada a una muestra representativa de colaboradores administrativos. Los resultados muestran que la variable estrés laboral es un problema importante para quienes trabajan como colaboradores administrativos, ya que la totalidad de los encuestados experimentó estrés en el trabajo; asimismo, un 83% manifestó sentirse agotado emocionalmente y fatigado al final de la jornada de trabajo; otros 65% de trabajadores adquirieron enfermedades físicas como gastritis, dolores de cabeza, migrañas o dolor de espalda; además, el 66% experimentó ansiedad, agonía o ira. En conclusión, se debe precisar que el rendimiento laboral se ve afectado a medida que aumentan los niveles de estrés, pues ello sugiere que el estrés tiene efectos negativos en la salud de los CA, ya sea en el trabajo o en la eficacia de sus funciones.

This study examines the dynamics and effectiveness of investments in Kazakhstan’s research and development (R&D). The primary aim is to assess the efficiency of scientific research activities in Kazakhstan by analyzing the relationship between R&D investments and scientific outputs across different periods. As a methodological approach, Data Envelopment Analysis (DEA) calculates efficiency indicators by transforming multiple inputs into outputs. Descriptive analysis comprehensively explains trends and patterns in R&D funding, scientific publications, and patent registrations. The results reveal a substantial increase in R&D expenditure. Despite this, the share of domestic R&D expenditures from the gross domestic product (GDP) declined from 0.25% to 0.12%. The analysis also uncovered a significant surge in scientific publications, with Scopus publications increasing from 1,799 to 28,280 and Web of Science publications rising from 1,468 to 20,532 across the study period. However, a contrasting trend was observed in patent registrations, which decreased from 6,968 to 2,612, indicating potential inefficiencies in translating research into innovations. The study concludes that while Kazakhstan has demonstrated notable progress in enhancing research output, the decline in patent registrations relative to the increase in R&D investments underscores the need for strategic initiatives. These should strengthen industry-academia collaboration, enhance innovation infrastructure, and balance incentives for publications and patents, ensuring that R&D investments translate into tangible innovations and contribute effectively to the nation’s socio-economic development. Acknowledgment This research article has been supported bу the Ministry of Education and Science of the Republic of Kazakhstan within the project «Development of а model for evaluating the effectiveness of research activities of universities in Kazakhstan based on non-parametric and semi-parametric data analysis» (IRN AP13268842). А.I.Р. thanks the lnstitute of Solid-State Physics, University of Latvia. ISSP UL as the Center of Excellence is supported through the Framework Program for European universities, Union Horizon 2020, H2020-WIDESPREAD-01-2016-2017 TeamingPhase2, under Grant Agreement No. 739508, CAMART2 project.

Este estudo objetivou analisar o tempo de resposta dos órgãos e entidades públicas aos pedidos de acesso à informação considerando os canais pelos quais são realizados. Os dados foram coletados da plataforma Fala.BR, reunindo, ao todo, 147.201 observações referentes ao período de um ano (segundo semestre de 2020 ao primeiro semestre de 2021). Além das estatísticas descritivas, foi empregada a análise de sobrevivência (AS) em decorrência do seu alinhamento ao objetivo e às características dos dados. Especificamente, foram utilizados o Estimador de Kaplan-Meier e um modelo de regressão log-normal. Como principais resultados, constatou-se que a probabilidade de sobrevivência (probabilidade de um pedido receber resposta) é maior nos primeiros dias, decaindo ao longo do tempo até atingir zero. Foi observado que o tempo mediano de resposta de um pedido feito pela Internet é 45% maior do que quando feito presencialmente. Por outro lado, um pedido feito via WhatsApp tem um tempo de resposta 11% mais rápido do que um feito presencialmente. Isto é, há maior agilidade. Espera-se que o avanço tecnológico dos meios de comunicação colabore com o provimento de respostas mais ágeis com o propósito de atender a lei e as necessidades informacionais dos cidadãos.

Purpose – The purpose of this study was to find out the role of womenpreneurship and the influence of ecopreneurship on the marketing performance of MSMEs through implementing the Entrepreneurial Marketing model. Methodology – The population are women who have eco-friendly SMEs in Sumatra. The sample was 50 womenpreneurs who own SMEs, which was obtained by purposive sampling. The criteria set by the researchers are: 1) women entrepreneurs who own MSMEs; 2) SMEs are eco-friendly. The data analysis is used SEM PLS. Findings – This study shows that ecopreneurship managed by women affects marketing performance only through Market Orientation and innovation. Entrepreneurial Orientation and value creation do not affect marketing performance. Originality/Novelty – Providing a new and valuable contribution to the understanding of how to improve marketing performance in Ecopreneurship using the Entrepreneurial Marketing Model, whose focus is different from conventional marketing and highlights sustainability as an essential element in marketing strategy. Implications – This study indicates that women-ecopreneurship must apply the suitable Entrepreneurial Marketing model to improve marketing performance.

The aim of the article is to study the main issues of accounting for funds at a trade enterprise. The relevance of the study of this topic is proved by the main theses. It is impossible to imagine the functioning of the country’s economic system without the development of entrepreneurship, because business entities perform a number of important functions, namely: providing new jobs, creating goods and services, filling the State budget and increasing GDP. Money accompanies almost every stage of business activity: from the purchase of materials and raw materials to the receipt of funds for the created and sold products. Many scholars have been engaged in the study of the problems of accounting for funds at the enterprise, but now the development of our country’s economy is undergoing sharp changes, which leads to changes in tax legislation and the emergence of new problematic issues in accounting. That is why, in our opinion, the study of the organization of funds accounting plays an important role. According to NAS 1, funds (money) are cash, funds in bank accounts and demand deposits; funds equivalents are short-term highly liquid financial investments that are freely convertible into certain amounts of money and are characterized by an insignificant risk of changes in value. Funds are classified by: form of existence, currency valuation, purpose, place of storage and source of income. According to the form of existence, cash and non-cash payments are distinguished, by currency valuation – national and foreign currency; by purpose – current, special, and targeted; by the place of storage – at the cash desk of the company or on an account in a banking institution; by source of income – own, risen, and borrowed. Understanding the nature of the classification of funds, it is possible to distinguish the following difficulties in the process of organizing the accounting: lack of primary documents, arithmetic errors, facts of misuse of funds issued for accounting, difficulties when working with the registrar of settlement transactions. The authors propose certain solutions, such as: increasing the classification of personnel, introducing an electronic document management system, creating a workflow schedule, using the appropriate software when using the company’s funds register and creating an internal audit service at the enterprise in parallel with the external independent audit. All this, in our opinion, makes it possible to effectively organize the accounting process at the enterprise, rationally distribute the existing responsibilities among employees, increase the solvency and liquidity of the business.

This study examines young people’s perspectives on local government bodies’ and universities’ roles in revitalizing de-occupied territories. A mixed-methods approach was deployed to examine their roles in returning and retaining young people in these areas. An initial quantitative survey was conducted among 1,180 young individuals from Berdyansk and its district (a temporarily occupied territory of Ukraine), focusing on the prospects of their return after de-occupation. A subsequent “Youth of Berdyansk” forum assembled roughly 300 participants, including university and local government representatives, to further explore youth perceptions. Findings revealed that 52.8% of respondents envision their future in the de-occupied region. Local government bodies and universities were seen as crucial for the region’s development and restoration by 92% and 86% of respondents, respectively. Moreover, 69% recognized the potential of partnerships between these institutions to enhance the territories’ appeal. Most respondents indicated readiness to participate in creating recovery strategies (41% absolute readiness, 38% with certain guarantees), though views on youth-centric strategies were mixed (80% agreement, 13% disagreement). The study concludes that local government bodies and universities are critical in the territories’ recovery and development, necessitating explicit engagement and focusing on young people’s needs for effective outcomes.

The article conducts a study indicating the importance of bioenergy as one of the main directions of renewable energy. Bioenergy occupies a leading position in the global market and plays a significant role in replacing fossil fuels and reducing greenhouse gas emissions. Bioenergy, in particular the use of agrobiomass, has great potential in Ukraine for energy production. However, now the development of bioenergy in the country lags behind the European level. In order to facilitate the development of this industry, it is necessary to use the available agrobiomass resources and introduce modern energy production technologies. It is further defined that for the development of bioenergy in Ukraine it is important to create a favorable legislative environment and infrastructure. It is necessary to attract investment in the industry, support research and development of new technologies, as well as have specialists trained who can effectively implement bioenergy projects. The study revealed that one of the ways to use agrobiomass for energy production is to grow energy crops such as straw, corn and sunflower stalks, corn silage, organic components of household waste, sewage sludge and waste from livestock breeding enterprises. For optimal use of agrobiomass, it is necessary to take into account environmental and socioeconomic aspects, ensure the sustainability of raw material supplies and develop efficient production technologies. The publication provides data on the consumption of renewable heat energy in Ukraine during 2007–2024. Different types and methods of energy production from agrobiomass are described and a classification of technologies for the gradual transformation of agrobiomass into energy products is presented. The publication also considers the methodology of economic efficiency of waste use for biofuel production in comparison with their traditional use at the State level. The advantages and disadvantages of energy use of agrobiomass are highlighted, as well as different types of biofuel production and raw materials used for this purpose are considered.

Crisis phenomena, such as economic downturns, health emergencies and geopolitical conflicts, had a significant impact on the transparency of information support for public financial management processes and the development of digitalization of the economy. The objective of the study is to assess the current state of information support and transparency of the management of fiscal risks caused by state-owned enterprises' activities under uncertainty. Within the study, the existing international approaches to identifying and assessing fiscal risks are analyzed; the areas for improving information support for managing fiscal risks caused by the activities of state-owned enterprises in emergency situations are identified; the impact of digital finance development on mitigating fiscal risks caused by emergencies is assessed. Proposals to increase the transparency of public finances and create additional revenues to the state budget by the development of innovative technologies are substantiated. Implementation of fiscal and monetary policy measures to mitigate the impact of COVID-19 and ensure sustainable post-pandemic recovery requires relevant financial information reflecting the country's financial position. A reliable source of such information is public financial and budgetary statements prepared by IPSAS and on an accrual basis. Given the negative impact of uncertainty caused by the coronavirus pandemic and war on the activities of state-owned enterprises, an important tool for improving the efficiency of fiscal risk management is the unification of approaches to establishing indicators for assessing relevant risks and providing information for their calculation. In response to lockdowns and social distancing measures during crises, citizens have increasingly relied on digital channels to access government services, pay taxes, and receive financial support. This has necessitated improved digital infrastructure and service delivery mechanisms.

The publication examines the problems of housing and communal services, which consist in the unprofitable operation of housing and communal services enterprises, significant amounts of receivables and payables, outdated equipment and lack of finance for their modernization, etc. Potential participants and directions of socioeconomic development in the form of a «Regional Cluster of Urban Life Support Enterprises» are formed. The authors propose to integrate urban life support enterprises into a corporation of utilities of water supply, sewerage and heat supply, which will consist of combining: the enterprises from other sectors; the areas of intellectual development, the enterprises for diversification of services; the regional water refinement complexes; the grouped water supply enterprises; and a municipal information and analytical enterprise. It is noted that in the developed countries of the European Union there is a significant number (more than 2 thousand) of quite similar clusters, and up to 100 countries have programs for creating clusters today. Strategic ways for further work on the formation of such cluster formations for urban life support enterprises of Ukrainian cities have been elaborated. These include: 1. Identification of strategic directions of reform and development. 2. Innovative development of management processes. 3. Innovative development of management technology. 4. Innovative development of the enterprise management system. 5. Development of methods of information and analytical support of enterprise management. 6. Proposal of innovative methods and measures for diversification and integration of activities. 7. Proposal of restructuring models. 8. Proposal of models of the public-private reform. 9. Proposal of models of socioeconomic and intellectual clusters as a strategy for innovative development of both the enterprise and the region. 10. Proposal of individual innovative projects (measures) in the sphere of production and commerce to improve financial and economic sustainability and production-economic reliability.

This study presents the experience of managing Berdyansk State Pedagogical University in the first year of a full-scale war. The purpose is to analyze the impact of management decisions on the performance indicators of the university in the conditions of temporary occupation and relocation to a new place. The relocation of Berdyansk State Pedagogical University (BSPU) to a safer territory enabled the resumption of educational activities in May 2022, after 53 days of functioning under occupation by russian troops. University staff decreased by 13%, with 57% moving to Ukraine-controlled territories and 43% remaining in the occupied zone. In addition, the student contingent decreased by 15%. The university’s scientific activity during the war decreased for only 9% in publication activity, and funding for science in 2023 increased by 379% compared to 2021. The university continued its third mission of social cooperation by providing humanitarian and psychological assistance and documenting the testimonies of people affected by the occupation. The university community currently exists in a virtual format, with staff and students in different parts of Ukraine and the world. The university must look to the future and overcome existing problems, such as preserving academic potential and student contingent, restoring electronic systems, and continuing pedagogical education. AcknowledgmentThis study was funded by the Ministry of Education and Science of Ukraine (grants 0121U10942 and 0123U100110).We are grateful to the Armed Forces of Ukraine for providing the security necessary to conduct this analysis. This work would not have been possible without the perseverance and courage of the Ukrainian army.We also thank the entire team of Berdyansk State Pedagogical University. Thanks to your perseverance, resilience, and unity, the university continues to operate for the development of Ukraine.

This study aims to assess how to prevent the loss of academic potential due to the full-scale war unleashed by Russia on the territory of Ukraine. The paper establishes the relationship between the location of Ukrainian researchers and their ability to engage in scientific activity and determines the factors that decrease scientific efficiency during the war. Moreover, it identifies the influence of the scientists’ place of residence on their scientific efficiency. The sample comprises 172 lecturers from Berdyansk State Pedagogical University, Ukraine. This university was chosen because it was located in the temporarily occupied territory at the beginning of the war and later was relocated to another city. 40.8% of respondents who left the temporarily occupied territory for the Ukraine-controlled territories noted a decrease in the effectiveness of their scientific activities. Furthermore, 33.8% could not think about science at all. The most challenging situation is for those who went abroad: 55.6% show decreased scientific activity, and 27.7% note its complete absence. The most significant reasons that prevent scientific activity are financial instability, lack of access to equipment, loss of relevance of previously started research, inability to concentrate on science, poor quality or lack of Internet, and adaptation to a new residence.

Метою дослідження є визначення теоретичних і методологічних аспектів організації управління ризиками та розробка моделі оцінювання ризику на основі визначення індивідуальних ефектів макроекономічної діяльності держав кожної групи та уникнення ризиків діяльності за останній період. В основу методології цього дослідження покладено методи наукової абстракції, методи системно-функціонального підходу, групування, узагальнення та формалізації, систематизації, аналізу та синтезу, статистико-економічні методи. У статті розвинуто теоретико-методичні положення системи управління фінансовими ризиками на прикладі аграрного сектора економіки. На основі використання комплексного підходу здійснено прогнозування індивідуальних ефектів макроекономічної діяльності держав для уникнення ризиків із застосуванням моделей лонгітюдних (просторових, панельних) даних. Уперше здійснено прогнозування індивідуальних ефектів макроекономічної діяльності держав для уникнення ризиків із використанням моделей лонгітюдних даних на період 2024-2030 рр. Результати дослідження щодо прогнозних значень індивідуальних ефектів макроекономіки держав із використанням моделей лонгітюдних даних мають практичну цінність для виробників та експортерів при управлінні фінансовими ризиками. Дослідження також узагальнює рекомендації керівникам та іншим зацікавленим сторонам щодо механізмів управління ризиками, які можуть бути застосовані для підвищення ефективності підприємств і держав.

The publication defines the components of a characterization of the life provision system, its importance and impact on the quality of life of the population, the level of socioeconomic development of cities, regions, and the country. The essence of the sphere of urban life provision and its components, within terms of which subjects of various forms of ownership, size and types of economic activity operate, are characterized. The components of the characterization of the life provision system as a subject of research reflect various contradictions of its functioning: it is an object of both spatial economy (regional structure and scales) and industry specifics (multifunctional complex – housing, transport, water supply, etc.), which provides services to the population and enterprises. Thus, life provision enterprises operate according to special technologies inherent in each individual industry (water supply – physicochemical processes; energy and heat supply – heat generation, heat exchange, transportation technologies; residential sector – repair, construction, plumbing works, etc.). Urban economic systems work to maintain the lives of residents at a quality level. These systems represent a large, diversified and extensive infrastructure of institutions and enterprises. It is determined that the sphere of urban life provision is provided by the activities of enterprises of various forms of ownership, operating according to different types of economic activity. Their activities, as well as the activities of other economic entities, are influenced by russia’s military actions on the territory of Ukraine, which caused challenges that entrepreneurs of the world have not faced yet. It is proved that enterprises in the sphere of urban life provision expect post-war transformations, which will be expressed in the refusal of people to use centralized services of electricity, gas, heat, water supply, that is, there will be an increase in the level of individualization. As a result of the carried out analysis, the problems faced by life provision enterprises are identified. The directions of post-war transformation of the components of the sphere of urban life provision and their effects regarding the quality of life of the population and the development of entrepreneurship in Ukraine are substantiated.

The telecommunications market is well developed but is characterized by oversaturation and high levels of competition. Based on this, the urgent problem is to retain customers and predict the outflow of customer base by switching subscribers to the services of competitors. Data Science technologies and data mining methodology create significant opportunities for companies that implement data analysis and modeling for development of customer churn prediction models. The research goals are to compare different approaches and methods for customer churn prediction and construct different Data Science models to classify customers according to the probability of their churn from the company’s client base and predict potential customers who could stop to use the company’s services. On the example of one of the leading Ukrainian telecommunication companies, the article presents the results of different classification models, such as C5.0, KNN, Neural Net, Ensemble, Random Tree, Neural Net Ensemble, etc. All models are prepared in IBM SPSS Modeler and have a high level of quality (the overall accuracy and AUC ROC are more than 90%). So, the research proves the possibility and feasibility of using models in the further classification of customers to predict customer loyalty to the company and minimize consumer’s churn. The key factors influencing the customer churn are identified and form a basis for future prediction of customer outflow and optimization of company’s services. Implementation of customer churn prediction models will help to maintain customer loyalty, reduce customer outflow and increase business results

Abstract Purpose This paper investigates the status quo in the literature on sustainable foreign direct investment "FDI" in West and Central Africa. It is believed that utilizing the FDI Qualities Policy Toolkit developed by the Organisation for Economic Co-operation and Development "OECD" will help identify which policies are acknowledged today and the ones that may need particular attention from academia and policymakers. Design/methodology/approach The paper utilizes a literature triangulation of FDI, sustainability, and economic development theories to extract the seed of a narrative helping to capture the current theoretical agenda and policy implications around the phenomenon of sustainable FDI in West and Central Africa. We selected and scrutinized (N = 53) articles published in various academic journals between January 2019 and March 2022 and investigating issues around sustainable FDI. The OECD framework later assisted in mapping today's theoretical agenda and policy inferences related to sustainable FDI in the region. Findings It is acknowledged that there is an ongoing theoretical discussion informing on policy implications around the subject of sustainable FDI in West and Central Africa. It seems to be a consensus about the role of FDI's quality in enhancing sustainable regional growth. However, the use of the taxonomy has shown a clear focus on macroeconomic and ecological determinants reinforced through the OECD-defined policy dimensions of technical and financial support and international agreements and standards. The review allowed the perception of a theoretical gap in sustainability outcomes around the subjects of social justice in general and gender diversity in particular. It is recommended that academia and policymakers emphasize FDI theories and policies around the OECD framework of governance and domestic regulations. Originality/value The paper informs through a literature-based review on determinants that academia and policymakers need to give particular attention to for better addressing all subjects around sustainable FDI in West and Central Africa. The paper proactively advises on specific phenomena that should be considered to avoid the fulfillment of the hypothesis of an "African sustainable growth tragedy."

The article discusses the role of current assets in ensuring the normal (efficient) operation of enterprise. The objectives of the article are: studying the theoretical foundations of the assessment of current assets and searching for relevant ways to improve the efficiency of the use of current assets as factors influencing the state of the enterprise, as well as the creation for managers of numerous economic entities of an information platform for making managerial decisions on the formation and use of current assets of enterprises during the wartime. The article generalizes the likely variants for the formation of the initial value of current assets (stocks) upon receipt. Methods for assessing current assets upon disposal are considered. Indicators for assessing the efficiency of the use of current assets are systematized, including: the ratio of current assets turnover; coefficient of consolidation of current assets; the duration of one turnover of current assets; return on current assets. In special conditions (conditions of wartime), business entities are recommended to use ways to increase the efficiency of the use of current assets in the following stages: formation of current assets and their use (according to the stages of the cycle). At the stage of procurement of current assets – by improving the organization of the supply of assets; at the stage of production of current assets – applying the reuse of production waste, improving product quality, reducing the duration of the technological (production) process, reducing the cost of fuels and lubricants (FLM) and other stocks; at the stage of product sales – the introduction of sanctions or deprivation of privileges for rejection / violation of agreements / contractual conditions for the supply and payment of inventory (inventories), the formation of sources of financing of current assets (own and attracted), a rational choice of payment terms for current assets. The main instrument for managing the efficiency of current assets of modern business entities is proposed to be considered marketplaces that solve the problem of accelerating the asset turnover. The article considers the types of marketplaces, the main parameters of marketplaces: the structure of marketplaces and their functionality.

The experience of regional cooperation of certain European universities, which occupy leading positions in ARWU, is analyzed. Based on the understanding of the experience and best practices, directions of the possible influence of Ukrainian universities on the socioeconomic development of the country's regions are substantiated. In European science and practice, the following areas of cooperation between universities and regions are developed: the role of universities in accelerating innovative regional development, the social mission of universities in regional development, strategic management of the university in the context of regional development, management of regional development partnerships. Measurable indicators of the effectiveness of regional engagement are the share of university graduates employed in the region, the share of regional sources in financing the university, students’ internships carried out in the region, and joint publications. Analysis of strategic documents of Ukrainian universities included in the international economic engagement ranking UMultirank proved the practical absence of a vision of the value of cooperation of these universities with regional stakeholders and limited practice of interaction with them. The regional engagement policy of European universities is a key element of strategies. One of the most significant strategic goals of EU universities is to increase cultural, societal and economic impact at both local and regional levels. It was determined that universities are recognized as a leading force in society that contributes to democracy and sustainable development. Their impact on regional economic development is embodied by the support of qualified jobs, improvement of the supply of trained professionals, competence provision on the regional level, fostering a knowledge-based economy. Impact on solving regional societal problems is embodied by reaching out to non-traditional learners from the community, contributing to the resolution of societal problems, and offering programs for vulnerable groups. Universities also contribute to a wider spread of innovative and management culture, decision-making processes and policy advice in sector reforms.

Global critical events such as the COVID-19 pandemic significantly influence the healthcare system, particularly healthcare workers. In this view, more studies emphasized the necessity to increase healthcare resilience. However, the systematization of the literary sources showed no bibliometric studies devoted to a comprehensive investigation of nurse resilience management. The main aim of this study is to analyse the status of the global research landscape on nurse resilience management and detect the forthcoming trends in this research field. The research questions are as follows: 1) What is the current status of research on nurse resilience management? 2) What are the future research directions for developing nurse resilience management? The research object is the scientific documents published in high-quality scientific journals indexed in the Web of Science database. The total sample of publications is 245 documents. The study period covers 2005–2022 (up to 7 September 2022). The study involved bibliometric and knowledge visualization methods to achieve the research goal. The research was conducted in the following logical sequence: 1) collecting and pre-processing data; 2) analysing and visualizing data (general statistics, collaboration networks, and research trends); 3) interpreting results and discussing future research directions. The findings of bibliometric analysis allowed analysing the dynamic of publication activity, detecting the most influential articles, sources, and researchers, as well as setting up a typology of the themes of the analysed scope of literature.

The article is aimed at studying the current approaches to substantiating the criteria for evaluating and selecting suppliers. The study of theoretical and practical aspects allowed to distinguish modern methods of selecting suppliers in the field of procurement logistics. It is identified that there are a number of basic and additional methods for evaluating suppliers. Almost every method can be used in combination with others. In addition, modern information technologies make it possible to optimize and rationalize the evaluation process. Despite the fact that today most companies are actively working in search of directions for optimizing the work of procurement logistics, only few of them managed to fully realize the potential of at least one of the areas of procurement optimization. At the same time, after analyzing their experience, it is possible to determine what skills and methods of work are necessary for the comprehensive optimization of procurement. The authors propose an improved algorithm for evaluating suppliers, which provides for the use of existing methods of evaluation of work and the most common criteria for the selection of suppliers, taking into account the integral assessment and distribution of indicators according to additional criteria for reliability groups in order to improve the procurement logistics system of enterprises. The basis of this algorithm was the conduct of an extended assessment on additional criteria, such as: the level of supply organization, the level of loyalty of the supplier, the level of perspectivity, while the integral indicator should provide for the inclusion of coefficients of relative significance of additional evaluations by independent experts and the criteria themselves.

El marketing sensorial es un tipo de conexión que se establece entre la marca de un producto con los clientes para influir en la toma de decisiones. El objetivo del estudio es analizar la influencia del marketing sensorial en el proceso de toma de decisiones de clientes de una distribuidora de la Empresa Claro. La metodología se enmarca dentro del enfoque cuantitativo de alcance explicativo. La poblacion estuvo conformada por 140 usuarios, configurándose para ello el muestreo no probabilístico inducido por conveniencia. Mediante el modelo de ecuaciones estructurales, los resultados confirmaron la incidencia del marketing sensorial sobre el proceso de toma de decisiones siendo positiva y significativa; asimismo, se recabó que la dimensión de más impacto fue el marketing visual en contraposición a la de menos influencia que recayó en el marketing olfativo para el proceso de toma de decisiones. Con base a los resultados se concluyó la carencia en cuanto a estudios técnicos, inversión, infraestructura e interés real sobre el rol del marketing sensorial asumido por la distribuidora de Claro para sostener o incrementar su cartera de clientes.

The article considers scientific approaches to the formation of indicators of strategic control as an important component of digital management, which can be used to optimize strategic decision-making along with tracking the overall movement of the management object in accordance with the chosen strategic development vector based on their integration into automated management systems. The purpose of writing the article is to systematize scientific views and develop methodical approaches to the formation of a system of indicators for strategic control as an important component of the digital management of enterprise in the current conditions. The essence of digital management is defined as an enterprise management system, wherein managerial decisions, as well as the implementation of management functions, represent a synthesis of digital data generated by the relevant software and managerial experience of the director. It is substantiated that strategic control consists in determining whether further implementation of strategies is possible and whether their implementation will lead to the achievement of goals based on integrated digital data as to the implementation of business processes in real time. The main features of strategic indicators are presented, which are: integratedness, terminity, and objectivity. Methodical approaches to determination of indicators for control of business processes are researched, essence and basic principles of formation of strategic control system in an organization are specified. On the basis of the carried out research, the characteristics of strategic control indicators according to the following classification features are systematized, their characterizations and provided as follows: sphere of influence on the object of management; contents; functional signs and levels of management. The use of the proposed approaches to the classification of strategic control indicators will allow to systematize the process of development of digital systems for monitoring the movement of the enterprise in the direction of the chosen course of strategic development.

The article is aimed at defining the key difference between multimodal and intermodal transportations, as well as studying the role of transport operators in the organization of multimodal transportations. In the course of the study, it was identified that both in the scientific field and in practice, mixed transportation is often understood as synonymous with the concept of «multimodal transportation», but it is determined that all integrated (multimodal, intermodal, combined) and separate (segment) transportations are part of mixed ones, which complement each other. It is noted that multimodal and intermodal transportations have a certain difference between themselves, which consists in the presence of the number of contracts and the responsibility borne by the transportation operator. It is proposed to take into account all the conditions that cause influence on the result of the decision on the implementation of multimodal transportation. In the study of theoretical and practical aspects it was possible to allocate the operators of multimodal transportation as follows: operators who operate with sea vessels; operators who do not operate with sea vessels, but may own other rolling stock, warehouses, etc.; forwarders who are not always multimodal operators and can be agents of some part of a transportation and cooperate with the main operator. Their special role in the organization of multimodal transportation is substantiated, taking into account all the factors and elements that must closely interact with each other in the delivery process. Prospects for further research in this direction are the construction of an algorithm for choosing a multimodal operator, taking into account various conditions.

We conducted this study to examine and explore the effect of developing human resources, competence, and motivation on Organizational Citizenship Behavior (OCB) and the Performance of State Civil Apparatus. This study uses a quantitative approach involving 320 respondents. Our research data was collected by distributing questionnaires directly to respondents. The results of this study indicate that the development of human resources has a positive and significant effect on Organizational Citizenship Behavior. Competence has a positive and significant effect on Organizational Citizenship Behavior. Positive and significant motivation on Organizational Citizenship Behavior. HR development has a positive and significant impact on the performance of ASN. Competence has a positive and insignificant effect on ASN performance. Positive motivation and not significant to the performance of ASN. Positive and significant motivation on the performance of ASN.

ABSTRACT: Ecosystem business models are becoming widespread in the modern economy; their potential is increasingly understood by financial institutions. Banks become part of the ecosystems and some of them initiate their creation, seeing in this business model an opportunity for their development. However, not all the possibilities of the ecosystem business model are sufficiently recognized by banks. Meanwhile, becoming “orchestrators” of ecosystems, banks get new opportunities, taking on new management functions that require the development of new promising competencies. This aspect predetermined the goal of this article—to explore the essence and development prospects of banking ecosystems and create a model for the establishment of additional innovative and technological advantages for banking ecosystems, allowing the bank to create conditions for long-term competitive advantages. Methods of comparative analysis, statistical methods, modeling methods, and cluster and regression analysis were applied. The results: a model of technological increment that formed during the functioning of the banking ecosystem has been developed; the authors established that the orchestration of the ecosystem by the bank creates opportunities for the formation of new profit centers because of the formation’s greater number of innovative technologies and the possibility to dispose the intellectual property.

Currently, workforce diversity management is a growing trend in Human Resources practices in most international companies. In the 21st century employees with different backgrounds, mindsets, desires, needs, interests, and personal opinions are acknowledged as the main available source of innovative ideas that companies can implement towards profitable performance and expanded market. Therefore, in this theoretical publication, the authors present a content analysis of the existing research on the notions of diversity and inclusion, equal employment opportunity and diversity management. The paper also includes an analysis of the differences between equal employment opportunity and diversity management and views workforce diversity management in a global context. Based on the report from Mckinsey & Company the authors give an overview of the importance of workforce diversity management, its benefits and challenges that arise along with the implementation of diversity practices in a company. The findings show challenges of workforce diversity management previously discussed by scholars in existing literature from 2017 to 2020. This literature review enhances present materials on a specific topic and forms research possibilities for prospective investigation. Besides, the study reveals several gaps in existing information and explains the need for future research. The authors believe that, due to the lack of a wide representation of this issue in open sources, the materials will be interesting and useful to scholars and HR managers of companies in various sectors of the economy aimed at long-term business development.

The purpose of the article is to study current social and economic prerequisites of the strategic development of higher educational institutions (universities) in the conditions of war and post-war period. The theoretical significance of the article is that, based on the authors’ analysis, the social and economic prerequisites for the strategic development of universities in the conditions of war and post-war period are characterized; a comprehensive analysis of political, economic, social and demographic and technological factors that cause opportunities/threats to the strategic development of universities is presented. The practical significances of the article are that the main challenges that will hinder the strategic development of universities in the conditions of war and post-war period were highlighted; strategic tasks for universities based on current peculiarities of social and economic environment are proposed. It is substantiated that in the process of strategic development of universities it is advisable to conduct an in-depth comprehensive analysis of political, economic, social and demographic and technological factors that directly affect or will likely affect their (universities) strategic goals and objectives. The method of PEST analysis was used to comprehensively characterize the set of the most significant factors of influence. It is determined that the significant political factors are large-scale military aggression of the Russian Federation, domestic political center-oriented processes and prevailing of populist paradigms, national policy on economic development/global leadership/competitiveness. Among the economic factors are significant losses of social and economic potential of the country's regions, significant destruction of infrastructure, loss of human potential due to external migration, rising unemployment, loss of export positions, relocation of business from the occupied territories. Among the social and demographic factors, it was substantiated significant migration flows, declining of pace of population reproduction, accelerating the aging process, increasing the share of single-parent families, the unity of Ukrainian society in the direction of countering the enemy, a high level of patriotism, the formation of a democratic political nation and civil society, responsibility, ability to radically change the further history of Ukraine. The key challenges that create opportunities/threats for the strategic development of universities are identified: the need to restore the material and technical base, human resources and research infrastructure of universities, bringing training programs in line with regional labor markets, introduction of retraining/adult training programs, optimization and reengineering of business processes, providing flexibility in responding to changing conditions, introducing the concept of result-based university management, increasing the level oftechnologization and digitalization of business processes, strengthening the research component in activities along with deepening the level of international partnership. Strategic vectors of development of universities during post-war period are proposed: the need to intensify cooperation with partners, focus on research aimed at overcoming the greatest societal challenges, involving a wide range of stakeholders in the process of co-production and innovation, building "smart specialization" of each university, implementation of certain principles (positioning of university, synergy, integration, technological development, involvement, optimality) in the process of strategizing, incorporation of ICT in order to improve internal business processes of universities, widespread implementation of the so-called partnership model of university management, implementation of communicative and information function in cooperation with refugees, accelerating training of engineering and technological specialties.

Стаття присвячена дослідженню вітчизняного досвіду розбудови територій пріоритетного розвитку, що в умовах військового стану в Україні може стати інструментом відновлення та розвитку її регіонів. Визначена сутність території пріоритетного розвитку відповідно до діючого законодавства. Доведено, що передумовою розбудови таких територій стало подолання наслідків економічних криз та зниження темпів розвитку економіки території. Наведені функціональні типи спеціальних економічних зон та обґрунтований термін їх застосування. На територіях пріоритетного розвитку України законодавством передбачаються наступні пільгові режими – митний, податковий та фінансовий. Доведено, що сучасний підхід до розбудови територій пріоритетного розвитку доцільно запроваджувати з урахуванням: військового стану та військових дій на території України; міграційних потоків населення; матеріальних збитків, завданих російською агресією проти України; ступеня руйнування інфраструктури тощо.

The article considers the role of the Internet as one of the channels for promoting products. The article is aimed at developing practical recommendations as to the organization of communication policy on the Internet through the creation of an online store, sales via marketplaces, also with the use of cashback. Modern trends of e-business are generalized, characterizations of online trading, its advantages for buyers and sellers are provided. It is proposed to organize interaction with customers in two sectors: marketplace and online store. The main features of the marketplace and the online store (from the point of view of sellers / suppliers) are systematized: the main goal, participants, interaction with buyers, the need to create a website, functionality, creating a profile, control, product range, price regulation, advertising costs, working conditions, earnings, the ability to develop systems of repeated sales, the number of sellers. The main disadvantages in operating a marketplace and an online store (either from the point of view of sellers or from the point of view of buyers) are considered. The article generalizes the procedure for organizing a communicative policy on the Internet (through the store’s website), which envisages: creating an online store, interacting with customers through the online store sales. The procedure for organizing a communicative policy on the Internet (through the marketplace) is described, including: entering the marketplace, selling products to buyers, paying a commission for the products sold and paying a standard monthly fee for using the platform. It is recommended to form a communication policy using the cashback service and the following technology: registration in the cashback service, carrying out the purchase of products through the cashback service catalog (by links), transferring data about the purchase of an online store or marketplace, payment of cashback service commission, payment of cashback to the buyer. The main shortcomings of cashback (from the point of view of sellers and from the point of view of cashback services) are considered, which include the taxation of cashback in the amount of 19.5% for individuals and VAT, provided that both participants of the bonus program are legal entities. The main disadvantages of cashback from the position of buyers are considered.

This research was conducted at The Trans Resort Bali, a 5-stars hotel located in Seminyak, Badung, Bali. The purposes of this research was to found out the factors affected the customers’ decision to hold an event, found out the most dominant factor and found out the strategies should be applied to maintain the factors and improve the number of events at The Trans Resort Bali. The sample was 74 respondents using cluster sampling technique. The steps taken in data processing was looking for the results of the validity test and the reliability test of the data, after that factor analysis consist of 6 steps. Based on the results of the research, there were 4 factors affecting the customers’ decision to hold events at The Trans Resort Bali. These factors are facility and environmental factors with a percentage of the variance of 46.193%, service quality factors with a percentage of the variance of 5.928%, information factors with a percentage of the variance of 5.503% and promotion factors with a percentage of the variance of 5.294%. The value of the accuracy of the model is 60% with a residual of 40%. From the 4 factors were found the most dominant factor which is facilities and environment factors consist of 4 variables, namely (1) Ballroom & Boardroom that is luxurious and spacious, (2) attractive and luxurious venue design, (3) strategic hotel location and (4) complete meeting and event facilities.

The article is aimed at defining the essence of financial security of the banking system (FSBS) and carrying out a comprehensive evaluation of its current status. The article examines and systematizes the publications of scholars on the definition of «financial security of the bank». To examine the status of the FSBS, the indicators of resource-forming, credit, investment activities of banks and the dynamics of their income and expenses are analyzed. In the course of analysis, it was found out that the indicators of the resource-forming and investment components of the banking sector of Ukraine have positive dynamics and do not pose threats to its financial security. The analysis of credit security indicators identified a significant threat to the financial security of the banking system – a significant proportion of non-performing loans. The dynamics of incomes and expenses of the banking sector has demonstrated that the banking system is gradually coming out of the crisis and has a positive financial result since 2018. To summarize the analysis, both the indices and the integral indicator of the FSBS were computed in accordance with the methodological recommendations of the Ministry of Economic Development and Trade of Ukraine, the results of computing led to conclusion that the financial security of the banking system of Ukraine is at a dangerous level. Prospects for further research are condition due to the low level of financial security of the banking system of Ukraine and the need to develop a set of measures aimed at improving the overall level of financial security of the banking system.

The article analyzes existing approaches to cost management; system and process approaches are defined as the most applicable. It is determined that with both of these approaches the object of cost management is managerial actions and relationships arising in the process of formation of certain characteristics of the status of costs (compliance with the limits of the remuneration fund, consumption of raw materials etc.); the subject of management are structural subdivisions of the enterprise and responsible persons who carry out cost management procedures. The system approach considers cost management as a system in which a set of interconnected elements is allocated, there are links, mechanisms of interaction between individual elements, which help to achieve a certain goal, are determined. The process approach proposes to apply a management cycle to manage costs. Therefore, to improve the efficiency of cost management, it is advisable to apply dualism of approaches, for which it is proposed to combine system and process approaches. It is proved that the cost management system should consist of two subsystems: 1) the formation of a cost management system and 2) the functioning of the cost management system. These subsystems differ in such features as: purpose, tasks, functions, elements, mechanism of interaction. Two subsystems of the cost management system are connected as follows: the purpose of the subsystem of the cost management system formation is to develop methodological support for the functioning of the cost management subsystem. At the same time, the functioning of the subsystem of the cost management system is the management cycle: planning, accounting, control, analysis. This shows the implementation of the process approach to cost management.

Стаття присвячена дослідженню сутності, особливостей та ролі організації техногенного туризму в м. Кривий Ріг в сучасних умовах реіндустріалізації національної економіки, а також визначено та обґрунтовано ключові стратегічні пріоритети організації техногенного туризму в м. Кривий Ріг. Визначено зміст та значення техногенного туризму в структурі туристичної галузі. Проаналізовано сучасний стан та визначено особливості організації техногенного туризму Кривого Рогу в сучасних умовах. Обґрунтовано, що регіони України в даний час перебувають у надзвичайно складному стані переходу від промислової до потенційної постіндустріальної економіки. В кінцевому підсумку визначено, що неможливо використовувати корисні копалини та здійснювати експорт сировини, не розвиваючи інтелектомісткі галузі. Запропоновано пріоритетні напрями розвитку та інструменти державної підтримки техногенного туризму в м. Кривий Ріг в контексті реіндустріалізації економіки України.

The snowballing economic growth has reached the level where the energy industry has a crucial impact on the future pace of development. National energy security influences the adequate performance of all economic spheres and stable government processes. Systematization of the relevant scientific treatises showed that comprehensive national energy security assessment involves institutional, ecological, and behavioral determinants as crucial pillars of national energy security. Besides, the financial conditions play a pivotal role in ensuring national energy security since the undisturbed operations in the energy industry require investing in equipment modernization, implementing modern technologies and innovations, research and development, etc. Under the above mentioned, the scholars worldwide consider the financial determinants under elaborating on the improvements of national energy security. This study aims to interpret and visualize the bibliometric data of the scientific background related to exploring the role of financial determinants in national energy security. The bibliometric data for analysis were retrieved from the Scopus, and Web of Science interdisciplinary bibliographic databases. The collected data cover 770 publications indexed by the keywords: 'energy', 'security, and 'finance' in the titles, keywords, and abstracts of publications. The publication period covers 2000-2021. The VOSviewer software, Scopus and Web of Science toolkits for search results analysis were applied. The procedures of bibliographic analysis employed evaluative and relational techniques. The obtained results revealed publication activity's annual and relative growth rates, the main research directions by term co-occurrence, co-authorship, citation network, the most productive authors, journals, affiliations, and the geographical distribution of analyzed papers. The findings of this study give the theoretical contributions to the further development of the comprehensive assessment model of national energy security toward the carbon-free economy.

У статті розглянуто особливості вірусного маркетингу як інструменту маркетингових комунікацій. Привернуто увагу до збільшення актуальності вірусного маркетингу поряд із традиційними методами маркетингових комунікацій. Означено, що маркетингова техніка, яка використовує соціальні мережі для швидкого поширення інформації про бренд набуває стрімкої популярності. Вірусний маркетинг заснований на припущенні про те, що людина так заражається ідеєю рекламного продукту, що свідомо чи несвідомо поширює інформацію про нього і стає активним рекламоносієм. Широке застосування вірусного маркетингу останнім часом зростає швидкими темпами, що пояснюється зростаючою популярністю інтернет-спільнот та блогів. Крім того, це менш витратний спосіб маркетингу. У даній статті розглядаються принципи впливу вірусного маркетингу на потенційного споживача, його популярність на ринку. Наведено приклади успішних маркетингових кампаній, зроблено висновки та означено перспективи подальших досліджень.

The purpose of the study is to review and integrate various definitions of the employee life cycle (ELC) and to develop new conceptual bases of ELC by applying logical analysis and systemic approach. In this article, we suggest the employee life cycle has a “client-based” approach. Therefore the development of the ELC is similar to the development of the client life cycle and each stage of this process requires adoption and use of external and internal personnel marketing tools. At the same time, it implies simultaneous various activities of employees and employers alike. A customer-centric process on the labor markets (external and internal) is initiated by the personnel marketing product. It is defined by three levels aiming to attract and retain employees. The model of the ELC proposed hereafter shows the bilateral mechanism of the employee-employer interaction. Through the activities of external (employee attraction) or internal (employee retention) personnel marketing the organization can build its “perceived” or “received” Employer Value Proposition (EVP). The refined definition of the ELC is based on the theoretical foundations of personnel marketing and takes into account the employee and the employer’s perspectives; our definition identifies the ELC time frame and defines indicators of the ELC measurement for further empirical studies. Suggested ELC stages were developed in a way to reflect characteristics and actions for the employer and the employee simultaneously. To maintain or renew the employee engagement level a set of measures were suggested for implementation at each stage of the ELC.

Purpose – to study website’s work and content of the travel agency on the example of the "Laspi" travel agency, identify its technical properties and offer methods to increase the web-resource leading position in the Yandex and Google search engines by performing SEO-analysis. Design/Method/Research approach. Internet resources SEO-analysis. Findings.The travel product promotion directly depends on the travel market participants' advertising tools' effectiveness, mainly travel agents. It is determined that one of the new technologies that increase the advertising effectiveness, in particular via the travel agencies’ web resources, is SEO-technology. The authors Identified technical shortcomings of its operation, mainly related to search queries statistics, the subject site visits, the semantic core operation, the site improvement, the site increasing citation, and the number of persistent references in the network. It is proved that updating site development, changing its environment, analyzing user behavior, namely the Og Properties micro markup, updating HTML tags, analytical programs placing, iframe objects selection, and other activities, increase the content uniqueness. As a result, search engines scanned the site, and the search results took first place for the positions essential for the web resource. Originality/Value. The leading positions increasing mechanism application, website operation optimization allow search engines to bring it to the TOP of the most popular travel sites. Theoretical implications. To optimize the web resource operation, a mechanism for improving its leading position is proposed that includes three steps: the general website characteristics of marketing, SEO-analysis, recommendations provision. Practical implications. The research is practical in improving the site’s technical operation and increasing its leading position in Yandex and Google search engines. Research limitations/Future research. Further research aims at the site further analysis after making the proposed changes to its operation. Paper type – empirical.

The development of business activities in Ukraine today is influenced by globalization processes, in the conditions of the formation of an information society, the spread of the knowledge economy and a single information space. That is why consideration of modern marketing and logistics instruments, formation of logistic and marketing systems become so relevant. The article discusses the basics of logistics and logistic system. Logistics is seen as a direction of economic activity, which consists in the efficient management of material and the related information and financial flows in the spheres of production and marketing, and which is becoming increasingly demanded in modern conditions in Ukraine. Today, when a logistic system is formed, the enterprise can get the following results: detailed consistency of production and marketing systems; optimizing marketing organizational structures; formation of information provision (accelerating information processing, introducing the latest information technologies, using the best Internet marketing tools); making the best use of human resources; legal provision of the system and the establishment of reliable economic ties between all its participants; absence of disagreements between the interests of the participants in the system or achieving parity on the basis of mutual compromises; continuous improvement of marketing and management decision-making systems in the enterprise.

Стаття присвячена актуальним питанням впливу пандемії коронавірусу SARS-CoV-2 на ринок праці в Україні. З’ясовано світові прогнози впливу коронакризи на ринок праці. Проаналізовано та систематизовано наслідки такого впливу на різні аспекти функціонування національного ринку праці. Визначено вплив динаміки кількості захворювань, смертності на трудові ресурси України, на зміну рівня безробіття в 2020-2021 рр., структурні зміни в складі трудових ресурсів та зростання попиту на окремі професії, можливості дистанційної роботи з урахуванням процесів цифровізації, особливості змін трудової міграції, зміни в диференціації доходів населення, гендерні наслідки. З’ясовано основні галузі, які найбільше та найменше постраждали від наслідків впливу COVID-19, а також особливості зміни їх сегментів на загальному ринку праці. Окреслено можливі короткострокові та довгострокові наслідки впливу карантинних заходів на стан ринку.

У статті розглядається ґендерної рівності на світовому ринку праці. Надано аналіз актуальних даних та досліджень з цієї теми. Основний акцент приділено саме тому, як позиції жінок відрізняються від позицій чоловіків на ринку праці, а саме – хто частіше обіймає керівні посади, яка частка зайнятих, яка різниця в оплаті праці залежно від ґендеру. Представлено рейтинг глобального індексу ґендерного розриву в 2021 році та окреслено позиції України у цьому рейтингу. Зроблено аналіз країн за рівнем освіти. Надано результати досліджень МОП про світове ставлення жінок та чоловіків щодо жінок на роботі. Також показано розрив в оплаті праці жінок та чоловіків в Україні. Українське суспільство активно відходить від консервативних поглядів на ґендерні ролі людей. Саме це може стати ключовим фактором на шляху до досягнення повної гендерної рівності. Зроблено висновки з даного дослідження та окреслено перспективи подальших досліджень.

У статті проаналізовано мале та середнє підприємництво в Україні. Розглянуто зарубіжний досвід. Проведено PEST-аналіз для визначення стану малого та середнього підприємництва в Україні за останні роки. Визначено основні фактори, що представляють загрозу для підприємств та фактори, що відкривають, підприємства найбільші можливості. Показано вплив політичної ситуації на розвиток малого та середнього підприємництва. Здійснено аналіз основних тенденцій зовнішньої торгівлі товарами України. Розглянуто показники безробітного та зайнятого населення в контексті впливу на розвиток малого та середнього підприємництва. Також розглянуто групу соціальних факторів, а саме – чесність та прозорість ведення бізнесу, демографічну ситуацію, тенденції у сфері вищої освіти. На основі PEST-аналізу зроблено висновки про негативні та позитивні фактори розвитку малого та середнього підприємництва в Україні в період з 2019 р. по 2021 р.

Питання підтримки і зміцнення професійного здоров'я набувають особливої значущості через змін, що відбуваються, концентруючи сьогодні необхідність створення умов для досягнення професійного довголіття. Стаття присвячена розгляду питання збереження і самозбереження професійного здоров'я працівників. Представлені результати наявних в зарубіжній практиці програм управління професійним здоров'ям. Встановлено, що за кордоном дані програми мають тривалу історію своєї реалізації, на відміну від вітчизняної практики управління. Розглянуто поняття професійного здоров'я і розкрито його актуальність. Визначено соціально-психологічні аспекти управління професійним здоров'ям. Підкреслено необхідність впровадження корпоративної системи управління здоров'ям співробітників, розкривається, наскільки це може бути економічно вигідно для організацій і корисно для співробітників.

У статті досліджено питання сутності управління капіталом банку, зокрема в розрізі стратегічного та операційного рівня. Визначено основні завдання менеджменту капіталу банку, зокрема: оцінка достатності капіталу, його оптимізація та планування напрямків використання капіталу в межах активних операцій, оцінка існуючих ризиків, що здійснюють вплив на формування і використання капіталу банку, тестування стійкості щодо зовнішніх та внутрішніх факторів ризиків, формування системи управління капіталом банку на стратегічному та операційному рівні. Узагальнено етапи управління капіталом банку на стратегічному рівні, зокрема: формулювання мети та цілей управління капіталом, аналіз та оцінка поставленої мети і цілей на базі прогнозу фінансового стану банку, аналіз можливих ризиків для банківської установи, формулювання і реалізація стратегії, контроль за реалізацією процесу управління капіталом банку. Проаналізовано ефективність управління капіталом АТ «Полтава-банк». Визначено основні складові операційного управління капіталом банку.