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The repercussions that followed on the marketability of tire products produced by the three largest manufacturers of tire goods viz. Michelin, Goodyear and Bridgestone especially in North America after tire products produced by Bridgestone's subsidiary Firestone were withdrawn due to the presence of defects have been described.

Fullerton, Calif.-based Yokohama Tire Corp. last week launched its all-new, user-centric website at www.yokohamatire.com. The new site is designed to put customers and their needs first, according to Theresa Palang, [...]

Dunlop is launching a Europe-wide data-capture drive to coincide with the launch of its first motorcycle tyres in two years. Agency Republic has created an online drive that will feature [...]

Boone/Oakley Raises Nabisco's Hackles With 'LifeSafe' Print Ad ATLANTA--As the bickering between the Ford Motor Company and Firestone Tires escalated into open warfare last week, Boone/Oakley was quick to capitalize [...]

Ad Borrows From Life Savers and Draws Legal Threat From Nabisco ATLANTA--A week after Ford Motor Co. severed its 95-year relationship with Firestone tires, a new ad for Continental Tire, [...]

Jones Lundin Beals Kicks Off Review; Questionnaires Due Back Today NEW YORK--Integration capabilities and a snapshot of an agency's corporate culture are among the key points outlined in the questionnaires [...]

Harvard University responded decisively when a company came along with notHarvard.com. The edu-commerce company that provides online universities didn't waste any time changing its name to Powered.com. According to university [...]

NEW YORK--Four agencies vying for the $60 million Goodyear account begin final presentations late this week and early next week. McCann-Erickson and BBDO in New York, Goodby, Silverstein & Partners [...]

LOS ANGELES-Mendelsohn/Zien, which recently presented a branding proposal to client Winston Tire Co., won't get the chance to deliver on that brand promise. The shop will no longer be handling [...]

ATLANTA--Cooper Tire & Rubber has cut its list to five contenders for its $5-6 million account, but declined to name the finalists. The shops thought to still be in the [...]

Historically, the marketers of performance-driven products have racked their brains to find ways of explaining their Latest breakthroughs to the buying public. This tactic works great--until the specs get too [...]

Exporters are focusing on marketing strategies to combat a strong U.S. dollar overseas. Tire Group International is an example of a company with a 'roll with the punches' attitude. According to Antonio Gonzalez, CEO, is the dollar is weak, it sells to Europe and Asia. If the dollar is strong, the company buys from Europe and Asia. The article provides additional information on exporters and their strategies.

Dunlop Tyres is seeking to broaden its customer base in an online initiative designed to appeal to high-end vehicle drivers. The push, which features a competition offering the chance to [...]

Canadians who recently changed their surnames from Goodyear to Dunlop at the urging of Dunlop Tires--and split $25,000 for doing so. 'We all have bills to pay,' says Jackson Dunlop, [...]

Audiences at a handful of college basketball and professional football games, Including the 2003 NBA All-Star Game In February and this month's Super Bowl, will be getting a brief history [...]

Toronto: Last week I heard the most remarkable story of brand advertising. It is so unique and defining that it must be shared. Bill Dunlop of Toronto and Traci Dunlop [...]

BOSTON--Dunlop Tire will tout its position as a preferred equipment provider to high-performance car makers, as well as the brand's racing heritage, in an upcoming North American campaign, said Cathy [...]

Only the charismatic Michelin Man could get a bunch of jaded ad folk to cheer and clap and act enthused. Of course, it doesn't hurt that he's the client. Several [...]

DETROIT--Campbell-Ewald Advertising breaks its first campaign for Michelin North America today with spots that feature Bibendum, the well-known tire-clad Michelin Man who has been the company's symbol since 1898. The [...]

NEW YORK--Goodyear Tire & Rubber Co. will test a catalog of racing-motif apparel and model cars in editions of Hot Rod, Motor Trend and Sportscar Racer magazines. The 16-page catalog [...]