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Warner-Lambert Co has a Consumer Health Product Group that has its own forecasting department that is touted to be the best in the industry because of its adherence to accuracy, customer service, inventory investment and continuous education. The department prides itself in its thorough knowlege of the business and marketplace and its solid links with other aspects of the organization such as finance and manufacturing.

A study case where a major chemical company implements a new enterprise resource planning system which failed to improve their sales forecasts is described. This shows that the use of a forecasting software package is not enough and that this should be supplemented with a good process.