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Your search keyword '"Industrial design -- Planning"' showing total 8 results
Start Over Descriptor "Industrial design -- Planning" Topic business, general
8 results on '"Industrial design -- Planning"'

1. How to write a purpose statement

Author

Frohman, Mark and Pascarella, Perry

Subjects
Industrial design -- Planning, Corporate culture -- Planning, Corporate image -- Planning, Business, Business, general
Abstract

HOW TO WRITE A PURPOSE STATEMENT A purpose statement provides the basis for something that many organizations are missing today--the conviction that 'we know where we're going and how to [...]

Published
1987

3. Quick-response new product development

Author

McDonough, Edward F., III and Spital, Francis C.

Subjects
Product lines -- Planning, Industrial design -- Planning, New products -- Planning, Business, Business, general
Published
1984

4. Computers in disguise try to achieve wide acceptance that still eludes PCs

Author

Miller, Michael W.

Subjects
Home appliances -- Technology application, Industrial design -- Planning, Microcomputers -- Usage, Microcomputer, Home Computer Market, Home Banking, Market Analysis, Home Appliances, Future of Computing, Business, Business, general
Abstract

For years, optimistic computer proponents have been claiming that there will one day be a microcomputer in every home. While microcomputers have failed to live up to the billing, being found in only 25 percent of American homes, microcomputer technology in the guise of other appliances may well find its way into most homes. One of the first such uses is a bank-at-home telephone being marketed by Citicorp. The telephone will include a small screen to view the transaction and its insides would be basically the same as a microcomputer. The theory behind such telephones, as well as smart televisions that allow users to search databases of articles using a remote control unit, is that they may succeed where ordinary computers have failed because they are focused, single purpose machines.

Published
1990

5. Using conjoint analysis to help design product platforms

Author

Moore, William L., Louviere, Jordan J., and Verma, Rohit

Subjects
Product development -- Planning, Industrial design -- Planning, Product management -- Planning, Business, Business, general
Abstract

A study was conducted on how the combination of different conjoint analysis studies can help design product platforms that serve as the foundation for multiple derivative products using data from a small electronic test equipment company. Results demonstrated that decisions which consider products individually are likely to be suboptimal and different from those based on product platforms. In addition, the importance of considering both fixed and variable costs when performing conjoint analysis varied in terms of contribution and profit-maximizing goods.

Published
1999

6. What does you firm's name say to customers?

Author

Chajet, Clive

Subjects
Industrial design -- Planning, Corporations -- Names, Business names -- Planning, Business, general, Business, Company business planning, Company name change, Planning, Names
Abstract

THIS YEAR a record number of companies will modify their corporat e identities. Change is occurring not just in top-tier corporations but also in smaller, emerging corporations. Competition for attention [...]

Published
1984

7. British Airways takes on new visual image

Subjects
Industrial design -- Planning, Airlines -- Management, Business, Business, general
Abstract

NEW YORK, Dec. 4 /PRNewswire/ -- British Airways announced it today takes off with a striking new look -- the first major facelift for the airline in more than a [...]

Published
1984

8. M&A forges ties with design firm

Author

Feuer, Jack

Subjects
Mogelgaard and Associates -- Joint ventures, Wilkins and Peterson -- Joint ventures, Advertising agencies -- Joint ventures, Industrial design -- Planning, Advertising, marketing and public relations, Business, general
Abstract

M&A Forges Ties With Design Firm SEATTLE--The battle for collateral billings is a great gray area in which ad agencies, pr shops, design firms and promotion companies all compete. Last [...]

Published
1989

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