1. Illicit innovation and institutional folding: From purity to naturalness in the Bavarian brewing industry.
- Author
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Glückler, Johannes and Eckhardt, Yannick
- Subjects
BREWING industry ,BEER industry ,BREWING ,BEER brewing ,BREWERS ,PERSPECTIVE taking - Abstract
We take an institutional perspective to examine how innovation thrives under conditions of resistance. Specifically, we conceive illicit innovation as a process of successive institutionalization of a new practice in the face of contrary law. In the German federal state of Bavaria, the global movement of craft-beer brewing collides with a regional jurisdiction that prohibits precisely these brewing practices and instead protects the traditional institution of purity-brewing (Reinheitsgebot). Grounded on an embedded qualitative case study of brewers and industry representatives, we build a theory of institutional folding of new norms and practices over established ones. This way, creative brewers have succeeded in legitimizing new practices of naturalness-brewing (Natürlichkeitsgebot). Whereas the legal resistance has stimulated brewers to create an original counter-institution, the illicit innovation has also begun to change the institutional context of the beer industry in Bavaria. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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