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The article deals with the dilemma facing British Prime Minister Tony Blair regarding the new euro currency in 2002. Blair fears that Britain will be taken less seriously in European councils as well as in Washington if it remains on the fringes. He also fears that the pound's volatility against the euro may scare off foreign investment. But Blair faces an uphill task persuading the British public to accept the euro. Public opinion is running against it by two to one. So Blair's strategy is to try to change minds while preserving the option of backing away. But some analysts think a persistent campaign could turn the tide. But the respective economic fortunes of Britain and the euro zone are not helping make the case. Indeed, Blair will be reluctant to join if the performance of the euro and its managers does not improve.

Imagines the Hutton inquiry as a TV drama. Judicial inquiry into the death of Dr. David Kelly; Reporters who watch the CCTV broadcast on wide-screen TVs in the press tent; Portrayal of key players by famous actors; Setting which would need to be more glamorous; Broadcast of government e-mails and memos; Inquiry which is not being broadcast to the public; Public feeling that Prime Minister Tony Blair's government cannot be trusted.

Questions whether Great Britain's Prime Minister Tony Blair can regain the trust and confidence of the media and public. Lord Hutton who has concluded his first stage of investigating Britain's political process; Government which incessantly focused on the single issue of Andrew Gilligan; Blame for unfavorable relations which is spread equally between the government and journalists; Communication problem which is based on not enough information and a lack of professionalism; Improper handling of public service policy presentations; New players in the British government.

The article reports on the visit made by British Prime Minister Tony Blair on the newly opened campus in Sussex, England. According to the author, the visit of Blair was considered a coincidence of timing for his press agents, since he showed his smiles among the press. However, there were mumblings of discontent among the assembled press, because they were made to stand to one side of the action.

Offers brief political stories. Fight between Tony Blair and Gordon Brown over whom is best friend to Nelson Mandela; Request for a meeting with Bob Geldof by Iain Duncan Smith which was turned down; The political races of Geoff Hoon; Public relations trip which had Tony Blair drinking with the "Coronation Street" cast; Failure of the Scottish National Party leaders to secure their desired site to launch their election campaign; Curious alliance between the "Observer" and the "Mail on Sunday."

The term "tipping point" first entered popular use in the 1970s as a way of explaining the flight to the suburbs of middle class whites (sociologists had discovered that when a neighborhood became 20% black, the remaining whites would "tip", leaving almost at once). Malcolm Gladwell, an American journalist, showed how its principles could be widely applied, to the spectacular explosion in mobile phone usage, for instance, and the fall in New York's crime rate in the early 1990s. It has been suggested that British politics is now close to such a tipping point. In a little festive jollity organised by BBC radio's Today programme, listeners so overwhelmingly nominated British Prime Minister Tony Blair as the person they would most like to send into exile that, for the sake of suspense, he had to be excluded from the final poll--which was subsequently topped by his wife, effortlessly pushing a notorious Muslim fanatic and suspected al-Qaeda supporter, Sheikh Abu Hamza, into second place. According to the MORI survey that revealed Mr Blair's unpopularity, 44% of people now think the government's policies are weakening the economy against 38% who say they are helping it.

The article discusses Alastair Campbell's public relations job at Portland, an international public affairs and corporate communications consultancy firm. It mentions that Campbell, British Prime Minister Tony Blair's former communications chief, joins Portland as consultant working for its chief executive Tim Allan. Campbell elaborates on his understanding of strategic communications and how he could take on the new challenge in Portland which he has been eyeing for many years.

An interview with Stan Greenberg, democratic pollster in Great Britain, is presented. He comments on the uphill electoral challenges being faced by Conservative Party leader David Cameron. He notes that Greenberg has failed to go as far as British Labour politician Tony Blair in his stance for his own party. He highlights other issues raised against Cameron including his real personality and public relations (PR) background.

The author comments on how any public inquiry is always just a form of public relations (PR) tactic. He stresses that it is all about who actually is inquiring and what they are asked to inquire about. He also opposes the decision of Tory leader David Cameron who let a camera crew into his home and compares this move to what former British Prime Minister Tony Blair did when his daughter was involved on one occasion in an unreported case.