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The article presents information on the 2015 Oscar nominations for the categories of Best Picture and Best Director. Topics include details on the film "Boyhood" and the movie's director Richard Linklater, details on the film "Birdman" and the motion picture's director Alejandro G. Iñárritu, details on the film "The Theory Of Everything" about theoretical physicist Stephen Hawking, details on the film "The Grand Budapest Hotel" and its director Wes Anderson, and details on the film "The Imitation Game" and the film's director Morten Tyldum.

The article discusses Oscar Award nominees' role in campaigning to win awards. Topics include details on film studios' marketing strategies to increase exposure to their films before the Academy Awards, mention of the restrictions on attempts to persuade Academy of Motion Picture Arts and Sciences (AMPAS) members, and mention of actor Michael Keaton's campaigning efforts for the film "Birdman."