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Summary: Today, the volume, velocity, and variety of data are increasing rapidly across a range of fields, including Internet search, healthcare, finance, social media, wireless devices, and cybersecurity. Indeed, these data are growing at a rate beyond our capacity to analyze them. The tools-including spreadsheets, databases, matrices, and graphs-developed to address this challenge all reflect the need to store and operate on data as whole sets rather than as individual elements. This book presents the common mathematical foundations of these data sets that apply across many applications and technologies. Associative arrays unify and simplify data, allowing readers to look past the differences among the various tools and leverage their mathematical similarities in order to solve the hardest big data challenges.