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Your search keyword '"Advertising consultants -- Beliefs, opinions and attitudes"' showing total 3 results
Start Over Descriptor "Advertising consultants -- Beliefs, opinions and attitudes" Topic beliefs, opinions and attitudes
3 results on '"Advertising consultants -- Beliefs, opinions and attitudes"'

1. Giving It Away

Author

MORTON, JOHN

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Newspapers -- Advertising, Free circulation newspapers and periodicals -- Advertising, Literature/writing, Mass communications, Advertising, Beliefs, opinions and attitudes
Abstract

Will free circulation experiments pay off for dailies? In an era in which it is becoming increasingly difficult to sell newspapers, a few owners are trying something different: giving them [...]

Published
2001

2. Recency planning: a new media approach

Author

EPHRON, ERWIN

Subjects
Ephron Papazian Ephron -- Management, Advertising consultants -- Beliefs, opinions and attitudes, Advertising agencies -- Management, Advertising, marketing and public relations, Business, Company business management, Management, Beliefs, opinions and attitudes
Abstract

Erwin Ephron is a partner in Ephron, Papazian & Ephron, New York Recency planning isn't about reach and frequency or even TV. It's about how we think consumers make decisions. [...]

Published
1999

3. Achjuman Achjadi

Subjects
Advertising consultants -- Beliefs, opinions and attitudes, Advertising agencies -- Indonesia, Advertising, marketing and public relations, Business, Beliefs, opinions and attitudes
Abstract

Title: director of media services Company: Perwanal DMB&B Based in: Jakarta Bio: market researcher at FrankSmall & Associates, joined Perwanal in 1992 Age: 41 Mr. Achjadi has long been a [...]

Published
1999

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