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• Consumers are not well informed on how to perform product life extension behaviours. • Consumer education motivates consumers to perform product life extension behaviours. • Credible, actionable guidance motivates adoption of product life extension behaviours. • Diverse communication channels ensure wider groups of consumers can be educated. This paper investigates consumer education as an effective intervention for adoption of product life extension behaviours by consumers of domestic appliances in the UK. Product life extension behaviours, including maintenance and repair, keep electrical appliances in use for as long as possible, ultimately supporting a circular economy by slowing the flow of materials. The study aims to demonstrate the influence communication-based interventions can have on consumer behaviour. The study was carried out in three phases over a 3-month period with seven households in Southwark Borough in London, forming an in-depth understanding of daily routines involving domestic appliance interactions. The results of the study suggest that consumer adoption of product life extension behaviours can be influenced by education. The study proposes that industry addresses the intention-action gap with improved and targeted design and delivery of education that motivates and empowers consumers to perform product life extension behaviours on their domestic appliances. [ABSTRACT FROM AUTHOR]

Abstract The Circular Economy is an economic and industrial system in which resources are used for as long as possible. This typically involves businesses implementing a range of alternative business models, such as remanufacture. With the manufacture of Refrigerated Display Cabinets (RDCs) being a material and energy intensive process, there is scope for remanufacturing to support a more resource-efficient production of RDCs. Despite the potential, the remanufacture of RDCs in the UK is uncommon. Many Retailers and RDC Manufacturers typically have unfavourable attitudes towards the purchase and production of remanufactured RDCs. However, more favourable attitudes could increase their Behavioural Intentions towards the purchase and production of remanufactured RDCs, which could lead to the adoption of remanufacturing across the industry. This paper gives an overview of interventions that could be implemented to encourage Retailers and RDC Manufacturers to adopt the pro-circular behaviours. The three interventions discussed in this paper are: Financial Incentives, Quality Standards and Process-Supporting tools. [ABSTRACT FROM AUTHOR]