Search

Despite the growing interest and government efforts to promote organic food in Malaysia, widespread acceptance is hampered by socio-economic limitations, high prices, and limited availability. Furthermore, the slow expansion of the organic retail market is worsened by a lack of consumer information, misunderstandings about the benefits, and inadequate regional production to fulfil demand. This study aims to examine consumer behavior and purchasing habits regarding organic food. A total of 315 participants in Johor, Malaysia, took part in a quantitative survey, which revealed significant differences in organic food preferences, buying frequency, sources of information, and desired characteristics. These results suggest that Malaysian organic food retailers enhance their business practices by diversifying their products, targeted marketing, and focusing on quality, pricing, eco-friendly labeling, and sustainable packaging. This research closes the divide between current offerings and consumer preferences, ultimately contributing to the growth of the Malaysian organic food retail sector. [ABSTRACT FROM AUTHOR]