Search

Summary: Consumers are welcoming the use of locally sourced ingredients in their beer, and hops are now beginning to be grown in new regions. One new region is the province of Nova Scotia, Canada. Four different hop varieties (Cascade, Mt. Hood, Golding and Nugget) were sourced from Nova Scotia, and matching varieties (Cascade, Mt. Hood and Nugget) were sourced from Oregon, USA, and England, UK. The main objective of this study was to identify whether differences in the hop aroma exist based on their geographic origin. Projective mapping trials (n = 2) were conducted for the aroma of all eight hops varieties. The first trial utilised crushed whole‐leaf hops, while the second consisted of a dry‐hopped conventional Canadian lager. Results indicated that there are differences in the hop aromas of both whole‐leaf hops and dry‐hopped lager. [ABSTRACT FROM AUTHOR]

In order to sustain the fast-expanding beer industry, companies need to attract new female consumers. The main objective of this study was to identify the extrinsic and intrinsic attributes that drive female consumers' purchase of beer. A literature review and focus group ( n = 6) were conducted, and six attributes were identified as purchase drivers of beer. These attributes included flavour, appearance (colour), packaging, brand, production methods and beer style. These attributes were used to design a choice-based conjoint analysis survey. The survey was administered to 277 females (aged 35.09 ± 15.2) residing in Nova Scotia (Canada). The results indicated that sweetness has a positive effect on liking. Bitterness has a strong negative effect on liking of beer. Black colour, stouts and macro-brewed beers also had negative effects on liking of beer products. The consumer clusters showed that generally all of the consumer groups liked sweet beers with low bitterness. [ABSTRACT FROM AUTHOR]