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The leaders play a vital role in the decision scenarios in any organization. A qualitative study was conducted using "Beer distribution game" simulation to create an environment of novel and uncertain conditions. Additionally, the study followed the group interviewing technique to explore the underlying patterns in the creative decision-making phenomenon taken by the leaders in complex situations. The findings of the study revealed three categories of factors that contribute to the creative decision making of the leaders. These categories consist of factors related to individuals' personal characteristics, team-level factors, and process related factors. The study revealed during the group discussion that creative decision making occurs through a unique interplay of people, process and technology in the Pakistani context. [ABSTRACT FROM AUTHOR]