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This study presents the synthesis and comprehensive characterization of a novel azo dye derived from 2-(5-amino-1,3,4-thiadiazol-2-yl) phenol ( 1a ). The synthesis was initiated by reacting salicylic acid with thiosemicarbazide in the presence of phosphorus oxychloride (POCl 3), yielding an 89 % conversion to compound 1a . The subsequent diazotization and coupling of 1a under alkaline conditions led to the formation of the azo dye ( 1b ). Structural elucidation was confirmed through Fourier Transform Infrared Spectroscopy (FTIR) and Nuclear Magnetic Resonance (NMR) spectroscopy. The incorporation of the 1,3,4-thiadiazole ring is significant due to its known influence on enhancing dye stability, reactivity, and potential biological activities, while the salicylic acid moiety contributes to the dye's pH responsiveness. A notable pH-dependent color transition from yellow (pH < 6.0) to red (pH > 8.0) was observed, driven by protonation-induced resonance changes. Computational studies, including Frontier Molecular Orbital (FMO) analysis, revealed a Highest Occupied Molecular Orbital (HOMO)-Lowest Unoccupied Molecular Orbital (LUMO) gap of 1.94 eV, indicating efficient electronic transitions critical for its color properties. Molecular Electrostatic Potential (MEP) and Fukui function analyses provided further insights into the dye's reactivity and potential applications. The dyeing properties were rigorously assessed through K/S values, CIELAB color space, and fastness properties on cotton fabric, demonstrating varied color depths and hues influenced by different mordants, with copper and manganese significantly enhancing color intensity. Colorfastness tests revealed good to fair durability, with untreated fabrics showing optimal performance. This thorough characterization underscores the promising potential of this newly synthesized azo dye for applications in pH-responsive textiles and functional materials, highlighting its relevance for advanced textile and material science applications. [Display omitted] • Synthesized novel azo dye with a 1,3,4-thiadiazole ring and confirmed structure. • DFT calculations revealed significant HOMO-LUMO gap for electronic transitions. • Copper and manganese mordants enhanced dye color strength and depth. • Fabrics dyed without metal ions showed superior colorfastness performance. • pH-sensitive dyes offer potential for smart textiles in fashion and healthcare. [ABSTRACT FROM AUTHOR]