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Start Over Author "Seiler, Tamara P." Topic automobile license plates
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1. Presenting the Self in Everyday Life: The Personalized License Plate as Rhetorical Phenomenon.

Author

SEILER, ROBERT M. and SEILER, TAMARA P.

Subjects
RHETORIC, AUTOMOBILE license plates, ANTIQUITIES, CODING theory, RHETORIC & society
Abstract

The article offers information on the rhetorical phenomenon of the personalized license plate (PLP). It focuses on how people use the medium of the license plate and how the text can be decoded or read with a view to understand how messages control and foster impressions. It presents a study of popular cultural artifacts to find out how some readings of artifacts back the dominant ideology while others oppose it.

Published
2004

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