Search

Nowadays, transparency has gained itself a continuous and safeguarded ground in the field of communication with its function of contradicting negativity and highlighting positivity as a manner of discourse. While transparency promotes extroversion and performance, it brings about the loss of aura by eliminating the distance. Social media is one of the effective channels through which transparency discourse emerges as excessive communication and extreme news. In a world where everything is displayed and transformed into a show, social network users have their own unique advertising objects. Excessive display makes things ready to be consumed by purifying them from the secrets that they carry inside and starts the commodification process. Thus, in the Baudrillardian sense, the loss of "aura of sight" takes place and appearance becomes superficial by transforming into image. Byung-Chul Han conceptualizes the self exposing itself in every way to attract the other's attention and to gain their interest and admiration as "the intensity of transparency". The aim of this study is to discuss the transformation that social networks create on surveillance and panoptic control processes through concepts such as "aura", "transparency", "obscenity", and "digital panopticon" and to draw attention to the intensity of positivity resulting from transparency. In the study, Facebook is preferred among the social media applications as the medium on which the topics of examination will be discussed. However, research will not be conducted on accounts and profiles individually; instead, a critical examination will be carried out over the possibility of transparency emerging from Facebook as a medium. [ABSTRACT FROM AUTHOR]