1. Getting the Word Out.
- Author
-
Maughan, Shannon
- Subjects
- *
AUDIOBOOKS , *ADVERTISING campaigns , *AUTHORS , *VIRAL marketing , *SOCIETIES - Abstract
The article reports on the plan of the Audio Publishers Association (APA) to launch its 14th annual June Is Audiobook Month campaign in 2011. The event is aimed at celebrating the industry and promoting audiobooks. The June 1 event is expected to be attended by more than 50 popular authors and narrators, including David Baldacci and Meg Cabot. The winners of the Get Caught Listening viral video contest will also be announced by the APA.
- Published
- 2011