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The article examines the factors that affect the investment decisions of companies. "Business Week" conducted an experiment in November 1954 to determine the situation and the management attitudes of a group of companies that have expanded capital spending and another group that have cut it back. The results indicate that solid facts on the company books seem to make more difference than expectations or attitudes of businessmen.

The article discusses the abnormal mental state of a manic-depressive sales manager that goes through up-and-down emotional cycles. Topics include the effects on the sales team, the emotional activity in business, and the development of prejudices by businessmen from their every human experience and impression. Also explained is the phenomenon called organization jitters which arises from the manic-depressive cycle of a key executive.

The article presents the results of research into purpose in leadership. Topics discussed include a three-stage approach used to develop an understanding of leading with purpose involving a comprehensive review of academic and practitioner literature, a focus group with practitioners and structured interviews with senior leaders. Also mentioned are the research and resulting model showing that a sense of purpose, not a specific set of characteristics, being the key to successful leadership.