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The sport and the athlete have inspired a lot of admiration among people. With the passing of the years and the improvement of knowledge about the human body and its capabilities, most believed that their abilities could not be improved. But with the advancement of modern technology, this has changed. The modern athlete uses all the help he can get; from specialized coaching to dieticians, to the best and latest technologies. The data gathered through technology is used to dissect the athlete's performance, identifying exactly where improvement is needed and where the focus is needed. In the paper "The use of technological innovations in sport" we make a presentation on how technology has taken over the sports field and produced numerous improvements in various equipments, how this technological development has affected the sports products market and a small analysis of the global sports equipment market. [ABSTRACT FROM AUTHOR]

In our days building a brand means that you start getting visitors to the site who have no reason to be there, except that part of the brain is connected with the company name. In the long run, this situation becomes paramount to expanding the brand. Because it is a first choice, people think about the name of the business and will tell or recommend the services / product to their peers. In the paper " Building the brand of Romanian sports teams from handball" we initially sought to present the theoretical aspects of the brand term, an introduction to the history of Romanian handball, presentation of the results and medals won by the Romanian teams and the strategy used so far that led to the transformation of Romanian handball into a brand. [ABSTRACT FROM AUTHOR]