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In April 1997, an article entitled ‘Production in Asia, from Asia to Asia’ appeared in the leading Japanese business newspaper, the Nihon Keizai Shinbun. It stated that: With the onset of the cheap yen and the rising strength of local currencies in Malaysia, for example, the price competitiveness of some Asian countries and areas has decreased. Companies were pushed to review their production locations to sustain low costs. ‘Products have emerged that could be produced less expensively in Japan’ says one large electronics manufacturer.