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The article reflects on the statement of American writer and filmmaker Susan Sontag detailing the artists' role in piercing the narcotic veil of organised hallucinations produced by the society which passes to reality. It notes the 2012 book "The Administration of Fear" where French cultural theorist Paul Virilio suggested that artists have adopted the trappings of religion in thinking progress. Other artists and writers cited include Jacques Ranciere, David Rohde and Ahmed Mater.

The article provides information on the use of video as form of electronic writing that has emerged for the last 20 years. It notes that artists have created experimental videos of image, sound, music and performance that suggest the idea of video as 'video stylo' writing in Post-modern technological creativity. It reviews the video works of Godard and Marker which show new modes of composition and states it is anchored in the metaphor of writing. It also mentions video collage and technology.