1. Integrating AI-Driven Technologies Into Service Marketing
- Author
-
Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, Vipin Singh, Vipin Nadda, Pankaj Kumar Tyagi, Amrik Singh, and Vipin Singh
- Subjects
- Business intelligence--Data processing, Marketing research--Data processing, Decision making--Statistical methods, Artificial intelligence--Data processing, Marketing--Data processing, Service industries--Data processing, Marketing research--Econometric models, Marketing--Decision making
- Abstract
'In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies.Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.'--
- Published
- 2024