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The Predicting Media Memorability task in the MediaEval evaluation campaign has been running annually since 2018 and several different tasks and data sets have been used in this time. This has allowed us to compare the performance of many memorability prediction techniques on the same data and in a reproducible way and to refine and improve on those techniques. The resources created to compute media memorability are now being used by researchers well beyond the actual evaluation campaign. In this paper we present a summary of the task, including the collective lessons we have learned for the research community., 7 pages, 2 figures, 1 table. Presented at the NeurIPS 2022 Workshop on Memory in Artificial and Real Intelligence (MemARI), 2 December 2022, New Orleans, USA

We investigate the memorability of a 5-season span of a popular crime-drama TV series, CSI, through the application of a vision transformer fine-tuned on the task of predicting video memorability. By investigating the popular genre of crime-drama TV through the use of a detailed annotated corpus combined with video memorability scores, we show how to extrapolate meaning from the memorability scores generated on video shots. We perform a quantitative analysis to relate video shot memorability to a variety of aspects of the show. The insights we present in this paper illustrate the importance of video memorability in applications which use multimedia in areas like education, marketing, indexing, as well as in the case here namely TV and film production., Comment: 7 pages, accepted to CBMI 2022

As part of the MediaEval 2022 Predicting Video Memorability task we explore the relationship between visual memorability, the visual representation that characterises it, and the underlying concept portrayed by that visual representation. We achieve state-of-the-art memorability prediction performance with a model trained and tested exclusively on surrogate dream images, elevating concepts to the status of a cornerstone memorability feature, and finding strong evidence to suggest that the intrinsic memorability of visual content can be distilled to its underlying concept or meaning irrespective of its specific visual representational., Comment: 5 pages, 3 figures, 1 table, MediaEval-22: Multimedia Evaluation Workshop, 13-15 January 2023, Bergen, Norway and Online

This paper describes our approach to the Predicting Media Memorability task in MediaEval 2021, which aims to address the question of media memorability by setting the task of automatically predicting video memorability. This year we tackle the task from a comparative standpoint, looking to gain deeper insights into each of three explored modalities, and using our results from last year's submission (2020) as a point of reference. Our best performing short-term memorability model (0.132) tested on the TRECVid2019 dataset -- just like last year -- was a frame based CNN that was not trained on any TRECVid data, and our best short-term memorability model (0.524) tested on the Memento10k dataset, was a Bayesian Ride Regressor fit with DenseNet121 visual features., 3 pages

This paper describes the MediaEval 2021 Predicting Media Memorability}task, which is in its 4th edition this year, as the prediction of short-term and long-term video memorability remains a challenging task. In 2021, two datasets of videos are used: first, a subset of the TRECVid 2019 Video-to-Text dataset; second, the Memento10K dataset in order to provide opportunities to explore cross-dataset generalisation. In addition, an Electroencephalography (EEG)-based prediction pilot subtask is introduced. In this paper, we outline the main aspects of the task and describe the datasets, evaluation metrics, and requirements for participants' submissions., Comment: 3 pages, to appear in Proceedings of MediaEval 2021, December 13-15 2021, Online

Memorability determines what evanesces into emptiness, and what worms its way into the deepest furrows of our minds. It is the key to curating more meaningful media content as we wade through daily digital torrents. The Predicting Media Memorability task in MediaEval 2020 aims to address the question of media memorability by setting the task of automatically predicting video memorability. Our approach is a multimodal deep learning-based late fusion that combines visual, semantic, and auditory features. We used audio gestalt to estimate the influence of the audio modality on overall video memorability, and accordingly inform which combination of features would best predict a given video's memorability scores., 3 pages, 1 Figure, 2 Tables