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This article identifies the key but common challenges in the regulation of online content in Kenya, Uganda and Tanzania in East Africa (EA), both in terms of the regulatory challenges and the controversies surrounding government legislative responses to curbing illegal and harmful online content. To address these challenges, the article proposes the incorporation of digital literacy into the existing cyber legislations through content regulation and digital literacy, a new concept geared towards empowering the internet users in EA to be not only aware of the existing content legislation but also develop critical thinking skills and abilities to take action on illegal and harmful online content on a daily basis. [ABSTRACT FROM AUTHOR]