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The aesthetic experience of a group of artworks—such as an afternoon spent wandering in a museum—is not simply the sum of experiences of the individual works. In the present research, we explored visit-level aesthetic experiences in a field study of 298 visitors to a museum of modern and contemporary art. In particular, we focused on emotional diversity: the richness, complexity, and heterogeneity of the emotions that people experienced during their visit. After their visit, participants reported the degree to which they experienced, if at all, 10 emotions, from which we calculated diversity metrics reflecting their emotional variety (the number of emotions experienced) and emotional balance (the relative evenness between emotions or dominance of a single emotion) during the visit. Overall, the sample reported a rich aesthetic experience, but there was wide and predictable variability. Among other findings, emotional variety was higher for people with greater openness to experience and among first-time visitors to the museum; emotional balance was higher among people high in openness to experience and people with greater interest in art. The concept of diversity—the richness and complexity of someone's emotional experience of the arts—appears promising for understanding holistic aesthetic experiences, such as entire museum visits rather than single works, as well as for many other questions in empirical aesthetics. [ABSTRACT FROM AUTHOR]

People visit museums with differing motivations. We use Falk's visitor identity model to examine visitors' motivations to visit an art museum. We assess (1) the prevalence of different motivation types; (2) how visit motivations and outcomes relate to visit satisfaction and length; and (3) the relation between visit motivations and fulfillment of expectations. We found that (1) visitors most strongly endorsed motivations and visit outcomes related to exploration and least strongly to facilitating another's visit; (2) visit outcomes predicted visit satisfaction and length more strongly than did visit motivations; and (3) visit outcomes largely met or exceeded the visitors' pre-visit expectations. The present findings suggest that outcomes of the visit matter more than motivations for visiting. We suggest that examining the entirety of a visit—pre-visit motivation and post-visit outcomes—may provide new insights about art museum visits that may be obscured when focusing on just one of these aspects. [ABSTRACT FROM AUTHOR]