Between 1973 and 1976 Bernard Tschumi and RoseLee Goldberg undertook a program of cross-fertilization between architecture and art at their respective institutions, the Architecture Association and the Royal College of Art. This paper examines the repercussions for Tschumi’s students of an approach to architecture that embraced the methods and ideas of the experimental performance art that Goldberg championed. The students, dubbed “The London Conceptualists” by Peter Cook, included Will Alsop, Nigel Coates, Paul Shepheard, Jenny Lowe, and Peter Wilson. This paper examines their subsequent experiments in the context of London and draws broader conclusions from this intense, historic and personal exchange.