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The article suggests on the need for free iCloud space services from developer Apple Inc. that match the customers devices including the expansion of storage capacity in 256GB MacBook Air computer. Topics include the various prices customers pays from every iCloud storage fees, the updated environmental Frequently Asked Questions (FAQ) of Apple and the need to provide for a iCloud Locker that only lived in the cloud but does not sync to the device.

The article discusses product improvement and technology upgrades to cell phones and computer software. The author comments on consumer behavior and the desire for deluxe versions and sales and prices of upgraded versions. The financial gains for the software companies such as Apple Inc. and Microsoft Corp are explored.

The article presents suggestions for improvements in the design of the iOS and Mac App online computer software retail stores by Apple as of April 2013. Topics include the ability of the programs' search functions, organization focused on improving accessibility, and the benefits of interactive media.

The article reports on the factors which might hinder the sales and rapid deployment of the Windows 8 operating system (OS) from multinational company Microsoft Corp. as of 2012. Some of the issues that might emerge include security problems, compatibility on tablets, and a sign of trouble if the launch of the software will be delayed. Also mentioned is the impact of the release of Apple Inc.'s Mountain Lion OS on the Windows 8.

The author commends Apple Inc. for championing applications (apps) that cost a penny. He discusses the broadly impressive selective of apps for illustrators, designers and photographers from the Mac App Store. He also observes that the app pricing at the app store remains reassuringly high, reinforcing the expectation that high-quality desktop software still needs a bit of money.

The article focuses on the growth of information technology (IT) spending despite of the government shutdown and spending cuts in the U.S. in 2013. Topics include the market surveys and financial results from computer manufacturer Apple and online social networking company Facebook, the statement of Andrew Bartels, chief economist of market research company Forrester, relating to the growth of government spending on technology goods and services, and the increasing software and tablet sales.

The article looks at technology firm Apple's 2013 decision to offer its operating system OS X 10.9 Mavericks as a free download, focusing on similar decisions by Apple's competitor, Microsoft. Topics include Microsoft's Windows 8 operating system, the benefits of having most of a technology firm's clientele on the most up-to-date software version, and the future of charging for software updates.

The article presents updates from Apple's conference call in April 2013. The company posted total revenues of 43.6 billion dollars for the quarter ending March 31, 2012. Apple posted 37.4 iPhone sales during the quarter, while iPad sales during the quarter rose 65% to 19.5 million. Software sales for the quarter rose 30% to 4.11 billion dollars.

The article focuses on the decision of Google Inc. to reduce its planned price for use of Google Maps application programming interface (API) after some of its clients defect to free alternatives. It mentions that Google reduce its price from $4 to $.50 per 1,000 map loads after FourSquare and Apple decided to use OpenStreetMap, a free online map. According to product manager Thor Mitchell of Google Maps API, the decision was in response to concerns of various companies with the pricing plan.