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This thesis focuses on animation projects, which took place in the grounds of the courtyard in Dolní Počernice. The theoretical part describes the theory of cultural heritage animation, reanimation and animation projects and the possibilities of their funding. The aim of this thesis is to describe an analyse three animation and one reanimation project whose main subject is animation of immovable cultural heritage. This work follows up their success and impact on the local cultural life.

The bachelor thesis focuses on the architecture of the 1960s in the former Czechoslovakia. Its aim is to create a list of all buildings from this period, built on the territory of Prague and chart their prerequisites for a successful inclusion to life of a present society. It also includes a chapter describing the phenomenon of prefabricated housing estate. The theoretical part defines the basic terms of animation, public space and outlines the issues interposing culture into economic framework.

This diploma thesis deals with pop up phenomenon. The pop up stands for projects that are intentionally created for short period of time which try to liven up the urban space and to animate a cultural and social activities. The pop up projects are nowadays also perceived as an effective mean of marketing communication. The aim of the thesis is to map projects occurring in the Czech Republic area to analyze management specifics of such projects and to define based on the used methods their benefits.

This Bachelor's Thesis deals with the animation of the station Southern suburbs in Pilsen in connection with the KNOWtilus project. The aim is to assess the successfulness of the animation and to determine the controlling methods of the Bunker 48 project. The Thesis deals with the animation theory and tools, which are used in the animation, i.e. project management. In the first part, the author describes the definition of animation, its sources, methods and applications. The following section deals with the project itself, the city of Pilsen, the history of animated building Southern suburbs in Pilsen and the association Johan with MOVING STATION communication platform. The work concludes with a partial animation of the Bunker 48 project, where are explained each sequential phases of the Bunker 48. The final part evaluates the activities and goals of the project.

This bachelor thesis deals with reanimation of the Liteň castle. The first parts describe terms such as animation, reanimation of the historic landmark, its forms and possible sources of finances. It also covers the legislative steps that the owner of a historic landmark must follow. On the practical example of the Liteň castle it shows the history and current state of the building and offers possible forms of restoration and tries to restore life in this historic object.

The content of this work is animation of music and analysis of a specific instrument, which is marketing and PR. The art of music is focused on classical music festival. The practical part examines the individual components of marketing as a SWOT analysis, marketing mix in two music festivals taking place in the Czech Republic. It is the Smetana's Litomyšl International Opera Festival and the International Festival of Sacred Art St. Wenceslas Festivities. The conclusion assesses the role of animation and compares marketing of these two festivals.