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In the last years multimedia strategies have played a significant role in communicating environmental sustainability policies aimed at affecting changes on a local, regional, and global scale. This article would like to stress the use of animation as a successful multimedia communication tool for promoting responsible consumer choices and sustainable production methods. After a quick overview on the issue of sustainable consumption and production behaviors and the description of relevant examples of animated campaigns produced for supporting organizations, the article reports a didactic experience and describes animated artifacts designed by students to promote the Italian project SfruttaZero, that engages migrants and precarious farmers in the production of local products with the multiple aim to build a fair working environment and to foster a culture of sustainable consumption. [ABSTRACT FROM AUTHOR]